Company News

SOUTH AFRICA

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

GLOBAL

WCFA elects six new members to expand its global executive board

The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...

30 Oct 2020

GLOBAL

D&AD announces the first of its New Blood Shots briefs

D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...

30 Oct 2020

GLOBAL

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

UNITED STATES

Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

By Ali Diallo 14 Aug 2020

GLOBAL

New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

GLOBAL

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

GLOBAL

'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

SOUTH AFRICA

#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

20 Feb 2020

SOUTH AFRICA

Top marketers named to The One Show 2020 CMO Pencil jury

The One Club for Creativity today announced the first group of global brand marketers who will serve on The One Show's 2020 CMO Pencil jury...

7 Feb 2020

SOUTH AFRICA

#BehindtheSelfie with... Fernando Machado, Global CMO at Burger King

This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker...

By Leigh Andrews 5 Feb 2020

GLOBAL

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

GLOBAL

Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

GLOBAL

The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020



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