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GLOBAL

'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

SOUTH AFRICA

#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

20 Feb 2020

SOUTH AFRICA

Top marketers named to The One Show 2020 CMO Pencil jury

The One Club for Creativity today announced the first group of global brand marketers who will serve on The One Show's 2020 CMO Pencil jury...

7 Feb 2020

SOUTH AFRICA

#BehindtheSelfie with... Fernando Machado, Global CMO at Burger King

This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker...

By Leigh Andrews 5 Feb 2020

GLOBAL

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

GLOBAL

Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

GLOBAL

The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

GLOBAL

SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

GLOBAL

Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

16 Sep 2019

SOUTH AFRICA

#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

UNITED STATES

Personal branding is more important than ever

Everyone has a personal brand. Whenever you type your name on the Google search box, what pops up? These search results make the first impression most people will have about you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jun 2019

GLOBAL

Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

SOUTH AFRICA

Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 18 Apr 2019

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