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SOUTH AFRICA

Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

SOUTH AFRICA

WPP merges VML and Y&R, creates new 'brand experience agency'

NEWSWATCH: It's been reported that WPP will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R, marking new CEO Mark Read's first significant move just weeks after being appointed.

27 Sep 2018

SOUTH AFRICA

Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

SOUTH AFRICA

International Maritime Industries appoints Berge Farrell

Saudi Aramco has commissioned Berge Farrell Dubai to create the corporate identity for the International Maritime Industries (IMI)...

Issued by Berge Farrell 30 May 2018

GLOBAL

Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

SOUTH AFRICA

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

18 Sep 2017

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

SOUTH AFRICA

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

UNITED STATES

Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Top three strategies to communicate your brand voice to customers and employees

In today's complex and ever-changing global economy, simply having a brand isn't enough; your brand has to be an experience...

By Hicks Crawford 23 Jun 2016

UNITED STATES

What is your brand inspiration story?

Building a company is simply a matter of offering a solution to the needs of other people and collecting money in return for providing that solution. Building a brand is more complex...

By Hicks Crawford 29 Feb 2016

UNITED STATES

How to use your company's history to build up your brand

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust...

By James White 3 Sep 2015

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