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Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

GLOBAL

Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

1 day ago

SOUTH AFRICA

#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

UNITED STATES

Personal branding is more important than ever

Everyone has a personal brand. Whenever you type your name on the Google search box, what pops up? These search results make the first impression most people will have about you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jun 2019

GLOBAL

Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

SOUTH AFRICA

Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 18 Apr 2019

SOUTH AFRICA

Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

SOUTH AFRICA

WPP merges VML and Y&R, creates new 'brand experience agency'

NEWSWATCH: It's been reported that WPP will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R, marking new CEO Mark Read's first significant move just weeks after being appointed.

27 Sep 2018

SOUTH AFRICA

Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

GLOBAL

Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

SOUTH AFRICA

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

18 Sep 2017

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

SOUTH AFRICA

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

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