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SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

GLOBAL

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Hicks Crawford
Top three strategies to communicate your brand voice to customers and employees

In today's complex and ever-changing global economy, simply having a brand isn't enough; your brand has to be an experience...

By Hicks Crawford 23 Jun 2016

UNITED STATES

Hicks Crawford
What is your brand inspiration story?

Building a company is simply a matter of offering a solution to the needs of other people and collecting money in return for providing that solution. Building a brand is more complex...

By Hicks Crawford 29 Feb 2016

UNITED STATES

James White
How to use your company's history to build up your brand

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust...

By James White 3 Sep 2015

UNITED STATES

Boris Dzhingarov
Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer...

By Boris Dzhingarov 21 Aug 2015

UNITED KINGDOM

This is a cropped version of the infographic; the enlarged image shows the infographic in full.
Clean Slate Brands are the future

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.

By David Mattin 22 Apr 2013

UNITED STATES

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013

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