Company News


D&AD New Blood Shift New York holds first all-digital showcase

D&AD New Blood Shift New York held its first all digital showcase last week. The culmination of the four-month night school programme for 2020 saw 18 aspiring creatives present their portfolios...

15 Feb 2021


The One Club announces inaugural Within conference

The One Club for Creativity will hold its first Within: The In-House Creative Conference, streaming live 30 March to 1 April 2021...

10 Feb 2021


The One Club expands One School to Chicago and Atlanta

Due to overwhelming demand, The One Club for Creativity is doubling the scope of its One School free portfolio programme for Black creatives with expansion to Chicago and Atlanta...

2 Feb 2021


Video production - How to trade with South Africa and the United States of America

The USAID TradeHub is seeking a suitably qualified and experienced organisation to develop two video series which capture the content of two export manuals...



#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020


Effie Worldwide launches series of marketing effectiveness virtual workshops

Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...

13 Oct 2020


New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020


#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

By Juanita Pienaar 16 Sep 2020


One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...

21 Aug 2020


Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

By Ali Diallo 14 Aug 2020


Top marketers to select The One Show 2020 CMO Pencil winner

A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...

12 Aug 2020


Is grassroots marketing still effective?

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

By Ron Stefanski 6 Aug 2020


Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020


Antibacterial activewear? The claim is just as absurd as it sounds

Lorna Jane recently launched an "antiviral" line of activewear, called "LJ Shield", generating significant backlash from medical professionals...

By Catherine Burke 20 Jul 2020

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