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SOUTH AFRICA

#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

By Jessica Tennant 20 Mar 2020

GLOBAL

Warc Rankings Creative 100 announced

The Warc Rankings Creative 100 has been released with Burger King's The Whopper Detour, by FCB New York, selected as the most creatively celebrated campaign of 2019...

3 Mar 2020

SOUTH AFRICA

The One Show and ADC Awards judging moves online due to coronavirus outbreak

In response to the coronavirus outbreak, The One Club for Creativity has taken precaution in switching from in-person to online judging for nearly all disciplines this year for The One Show and ADC 99th Annual Awards...

3 Mar 2020

GLOBAL

'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

SOUTH AFRICA

#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

20 Feb 2020

SOUTH AFRICA

#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

By Leigh Andrews 14 Feb 2020

SOUTH AFRICA

Top marketers named to The One Show 2020 CMO Pencil jury

The One Club for Creativity today announced the first group of global brand marketers who will serve on The One Show's 2020 CMO Pencil jury...

7 Feb 2020

SOUTH AFRICA

#BehindtheSelfie with... Fernando Machado, Global CMO at Burger King

This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker...

By Leigh Andrews 5 Feb 2020

SOUTH AFRICA

Connecting with customers on the ground is not dead

There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...

27 Jan 2020

GLOBAL

Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

GLOBAL

Effective Use of Tech winners announced for Warc Media Awards 2019

Warc has announced a total of eight winners - one Grand Prix, two Golds, two Silvers and three Bronzes - have been awarded in the Effective Use of Tech category...

22 Jan 2020

GLOBAL

Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

GLOBAL

The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

GLOBAL

Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

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