SOUTH AFRICA
During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...
Jessica Tennant 18 Nov 2020
GLOBAL
With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...
Juanita Pienaar 16 Sep 2020
UNITED STATES
Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...
Ali Diallo 14 Aug 2020
UNITED STATES
Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...
Ron Stefanski 6 Aug 2020
SOUTH AFRICA
In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...
Jessica Tennant 20 Mar 2020
GLOBAL
Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...
Linda Hassall 26 Aug 2019
GLOBAL
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
SOUTH AFRICA
Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...
Jessica Tennant 18 Jun 2019
UNITED STATES
Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...
Rana Florida 4 Jun 2019
SOUTH AFRICA
There's a reason why being an event coordinator was identified as the fifth most stressful job in America last year (after police officer) - things can go wrong. Bringing events to life is fun and adrenaline works wonders when it kicks in, but the communication and production elements have to knit together seamlessly...
Kelly McGillivray 29 May 2019
SOUTH AFRICA
Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...
Ann Nurock 13 May 2019
SOUTH AFRICA
Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...
Ann Nurock 10 May 2019
UNITED STATES
Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...
Boris Dzhingarov, Monetary Library 19 Feb 2019
SOUTH AFRICA
Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...
Chris Botha 16 Jan 2019
UNITED STATES
Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `
Boris Dzhingarov, Monetary Library 8 Jan 2019
UNITED STATES
The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...
Boris Dzhingarov, Monetary Library 28 Nov 2018
SOUTH AFRICA
The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...
Jessica Tennant 20 Jul 2018
SOUTH AFRICA
Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...
Boris Dzhingarov, Monetary Library 24 May 2018
GLOBAL
This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...
Damon Stapleton 9 May 2018
SOUTH AFRICA
Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...
Louise Burgers 10 Apr 2018
UNITED STATES
In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...
Boris Dzhingarov, Monetary Library 16 Nov 2017
SOUTH AFRICA
IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...
Danette Breitenbach 16 Oct 2017
SOUTH AFRICA
The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...
Madelain Roscher 11 Oct 2017
SOUTH AFRICA
NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...
Jessica Tennant 9 Oct 2017
GLOBAL
When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...
Damon Stapleton 13 Sep 2017
GLOBAL
To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...
Pranjali Singh 10 Aug 2017
GLOBAL
All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?
Jessica Edgson 3 Aug 2017
GLOBAL
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...
David Limbert 1 Aug 2017
GLOBAL
Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...
Bianca Quinn-Diavastos 31 Jul 2017
GLOBAL
I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...
Ann Nurock 9 May 2017
