Visit Covid-19 news, links and sacoronavirus.co.za

Subscribe to industry newsletters

GLOBAL

'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

SOUTH AFRICA

#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

20 Feb 2020

GLOBAL

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

GLOBAL

Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

GLOBAL

The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

GLOBAL

SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

GLOBAL

Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

16 Sep 2019

GLOBAL

Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

SOUTH AFRICA

Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

SOUTH AFRICA

#NewBiz: Wonderland Collective acquires Studio Aura, opens offices in London, UAE

Brand and digital agency Wonderland Collective has acquired UK design agency Studio Aura...

9 Oct 2018

SOUTH AFRICA

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

GLOBAL

#KFCCrisis: The ABCs of KFC's FCK apology

NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis...

By Leigh Andrews 27 Feb 2018

SOUTH AFRICA

The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

Show more

Let's do Biz