According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...
Leigh Andrews 16 Jul 2018
New PwC survey dispels myths about women and work...
5 Mar 2015
SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations.
21 May 2013
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
MOSCOW, RUSSIA: Starbucks embarks on a sneaky campaign that is sure to ruffle the feathers of its competition.
5 Dec 2012
PARIS, FRANCE: Across major cities in Europe, Nikon builds huge sculpted 'hands' in a pose, as though holding a Nikon camera.
7 Nov 2012
PARIS, FRANCE / DARMSTADT, GERMANY /KIEV, UKRAINE: Seattle Times executive editor David Boardman has joined the programme of the World Editors Forum, to be held in Kiev, Ukraine, from 2 to 5 September next, to discuss the paper's radically restructured news operation in a much anticipated session dedicated to innovations in newsroom organisation.
26 Jul 2012
MOSCOW, RUSSIA: Discreet is a panty liner brand with a multiform design that enables it to be used with different types of underwear. The market of daily panty liners is very competitive and consumers (mostly 16-24 years old) are rarely brand loyal and are instead are driven by cost when it comes to making a purchase decision.
8 May 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person.
25 Jan 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011