| 11 Jun 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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SABC: No end to the woes? The recent history of the SABC has not been a particularly happy one, what with financial problems, management issues, programming problems - and it seems they might not be ending anytime soon. According to a Sunday World report, two of its top executives, Itani Tseisi and Lerato Nage, have tendered their resignations. Not to be beaten, banned by the TV channels, Nando's has taken its diversity ad to print - which the fast-food chain did in yesterday's Sunday Times. Meanwhile, chairman of Sekunjalo Group Iqbal Survé is believed to be interested in buying a stake in South Africa's Independent Newspapers. It seems almost certain that the sale of the local newspaper group will go ahead, if not to Sekunjalo then to another buyer - Shanduka chairman Cyril Ramaphosa, for example, has been named as also being interested. And on the social media scene, Tameron Carneson makes the point that social media marketing is not an exact science and ponders the question: Has GM made the right decision regarding advertising on Facebook? What goes pop? Mike Silver shows you how to ensure the perfect pop when using pop-up stores as an engagement medium in the SA market. He also gives you some pointers as to what to do - and what not to do. Rod Baker, Content DirectorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Special focus on media freedom & right to know
NEWSWATCH: The Department of State Security is proving to be problematic on the issue of public interest (and other areas), of the Protection of State Information Bill, reports Times Live. Read more >>
Marketing
 [Mike Silver] Stretch Experiential's Catherine Mavrocoleas and Mike Silver explore pop-up stores as an engagement medium in the SA market and provide a guide to effective execution. Read more >>
Advertising
 Fast food franchise, Nando's, has had a print version of their banned television advertisement published in the Sunday Times [video]. "Unlike our broadcasters, we're giving you the right to choose," a banner at the bottom of the advertisement reads. The top of the advertisement describes the television version as "the pro-diversity ad broadcasters don't want you to see". Read more >>
 [Gail Schimmel] In recent weeks, many right-thinking South Africans have begun to wonder if we as a country may have our priorities wrong. Thousands march about the president's penis, but child rape and lack of jobs and education seem to cause little more than a ripple on our radars. And now the SABC has decided that it should pull ads off its own bat, and has disallowed a Nando's ad, it seems, on the basis that it promotes xenophobia and violence and has bad language. (video) Read more >>
 [Oresti Patricios] Put selfish interest aside. Self-interest means protecting the industry's assets, which can only happen if the industry pays levies. Read more >>
[Tameron Carneson] But it can certainly be mastered... GGi Communications' Tameron Carneson takes a look at the ever-changing, rapidly changing world in which we live and asks whether General Motors has made the right decision regarding advertising on Facebook. Read more >>
Branding
Cinema |  |
CRM
 [Brendan Peo] Most ecommerce sites - particularly in SA where we are a bit new to it all - need retail therapy, for though South African e-tailers spend a lot of time on site design, stock selection, advertising and promotion, they forget about the most important thing: the salesperson. Read more >>
 [Rob Lith] Virtualisation is a crucial enabler of modern call centres, allowing flexible scaling of capacity that reduces customer service frustrations, as well as cloud-based models that reduce the ownership burden of costly, complex resource management. Read more >>
CSI
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Design
Digital | | Your source of digital advertising | |  |
 [Justin Glanville] With the advent of the digital age, things have changed immeasurably. At first everyone had to have a website, and that was simple enough. But now there is a bewildering array of technologies, platforms and solutions available such as blogs, mobile, apps and, of course, social media in its various forms. People use desktops, laptops, smartphones and tablets to connect and interact with the wider world in ways that we couldn't imagine only a few years ago, and with ever-greater ease. Read more >>
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[Marcus Stephens] The rapid growth of digital media over the past 10 years has completely reshaped the media planning landscape, challenging the way that media planners used to think as they rolled out the advertising strategies for their clients. Today, it's all about quality of audience and engagement rather than pure reach. Read more >>
Education & Training
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Media
Mobile
 SA's third-largest mobile operator, Cell C, is undergoing major changes that will either take it to new commercial heights or sink it. Read more >>
Newspapers
Iqbal Survé, chairman of Sekunjalo Group, is believed to be interested in buying a stake in South Africa's Independent Newspapers. Read more >>
 [Gill Moodie: @grubstreetSA] There is talk on the grapevine that Cyril Ramaphosa's Mondi Shanduka is interested in buying Independent Newspapers - making all the more interesting the fact that Denis O'Brien, the biggest shareholder in the group's parent company, Independent News & Media, said recently that it should sell its South African interests and invest the proceeds in its Australian and Asian businesses. Read more >>
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Out Of Home |  |
PR & Communications |  |
 [Gavin Mills] The problems facing us today in South Africa are present and real, but for me, the real danger is all the spin... The propaganda, political correctness, politeness, passiveness, acceptance, self-denial - and the resultant mute response to issues screaming for attention. Read more >>
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Sales
Sponsorship
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 [Mduduzi Dlamini] The wheels are coming off at the SABC after the public broadcaster was plunged further into "catastrophic" crisis with the resignation of two top executives this week. Sunday World can reveal that group executive (Risk) Itani Tseisi and Lerato Nage who, until February was acting chief financial officer, have tendered their resignations. Read more >>
 NEWSWATCH: Technical problems lead to less than perfect coverage by SABC3 of the queen's centenary river pageant, reports Screen Africa, while sport24.co.za reports that the national broadcaster has signed a deal worth R28m to cover Bafana Bafana competitive away matches. Read more >>
 NEWSWATCH: First Nando's, now AfriForum... which claims, according to Times Live, that SABC3 refuses to screen a video that is critical of the ANC. Read more >>
 [140 BBDO goes to Cannes] Michael Pearson: A disclaimer before I begin - these predictions for 2012 South African Cannes Lions winners are based on our opinions, combined with the results of the various award shows that happen earlier in the year than Cannes. We have kept the categories a bit broader, as the myriad of categories one can enter is enough to make the head (and wallet) spin. (video) Read more >>
WASHINGTON, US: Unfazed by predictions of the death of newspapers, billionaire Warren Buffett is pumping more money into print. Read more >>
 NUREMBERG, GERMANY: According to the Results of the GfK TEMAX Western Europe for the first quarter of 2012, the overall Technical Consumer Goods (TCG) market in Western Europe achieved a sales volume of €46.2bn in Q1 2012. This corresponds to a slight decrease of 5.1% compared to Q1 2011. With the exception of Austria and Germany, all the countries surveyed in GfK TEMAX Western Europe were affected by this development. Read more >>
More International...
Advertising
 Word on the streets is that Robin's good is just getting better as he continues work at double pace through 2012. Read more >>Leading moveable asset-based financial solutions provider, WesBank, has launched its new advertising campaign reflecting its response to changing customer behaviour. Read more >> Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios. Read more >>Branding
 When Harley-Davidson introduced two new bike models to their stable in February of 2012, BrandsRock was tasked with creating an engaging through-the-line campaign to encourage consumers to visit a nearby dealership to test ride the brand new Harley-Davidson 'Softail Slim' and Harley-Davidson'72'. Read more >>Seven 'tech' brands have topped a 'most-vibrant brand' list compiled by brand development and marketing insight consultancy, Added Value. On the list, which disclosed the 10 most culturally vibrant brands, are Apple in number 1 position followed by Google at number 2 and Amazon at number 3. Read more >> Jeremy de Tolly (perhaps better known as the frontman for The Dirty Skirts) has recently released his first solo album with nothing but a Bosendorfer grand piano, aptly named Piano Nocturnes. To make this masterpiece complete, Jeremy asked The Brand Union to design the visual language for the album. Read more >> Stick, the Jo'burg-based communication ideas and design company, recently took Nestlé's King Cone Cone-ing concept further with a rock star campaign. Read more >>CSI
The OUTsurance 702 Pointsmen Project within the Tshwane region is celebrating a successful first year of operation. Read more >>The plight of many children in South Africa is a tragic tale of violence and abuse. This week is Child Protection Week, and the government has called on all South Africans to take a stand against child abuse, and provide a safe and secure environment for all children. Read more >>Design
 Bobbi Brown, a premium cosmetics range which forms part of the speciality brands of the Estee Lauder Group, recently tasked the Rocket Creative crew with locally designing, manufacturing and activating their pop up make up school for nationwide activation. Read more >> When Unilever's irresistibly delicious ice cream brand, Carte D'Or, went in search of a design partner that would create inspired and innovative packaging for their premium flagship range, the call went out to design agencies internationally. This hotly contested pitch was ultimately won by Berge Farrell Design. Read more >>Digital
Following on from reports of compromised LinkedIn accounts, Habari Media, LinkedIn South Africa's official representative, has compiled a list of account security and privacy best practices to assist users in protecting their profiles. Read more >> Digital Fire, an email marketing and digital media specialist based in Cape Town, has delivered a very successful national email marketing campaign for Zando, an ecommerce shopping site rolling out across Africa. Read more >> The Digital Media Conference and Exhibition, endorsed by the DMMA and PRISA and hosted by Trade Conferences International, will be held on 25, 26 and 27 July 2012 at the Indaba Hotel in Fourways, Johannesburg. Read more >> Prezence Digital, one of Africa's most prominent full-service digital agencies, has been recognised by Retail Banker International for their Standard Bank Student Loan mobile campaign. Read more >> iM Learning, a ground-breaking new initiative, is presenting the first conversion optimisation workshop in South Africa. It will focus on helping businesses increase the number of sales, leads and newsletter subscriptions they get from their website and other Internet marketing. Read more >> In early 2010 paper giant Sappi saw the need to reinvigorate its digital properties and engaged NATIVE for this redesign. This presented a great opportunity for NATIVE to deliver value to Sappi and its clients by using an Outside-In user experience design approach. Read more >> Bluegrass Digital has recently achieved an Umbraco Certified CMS Partner, with a number of their developers attending Level 1 & 2 training hosted at their offices and achieving certification. This qualification means you are in very safe hands when looking to deploy an enterprise-level content management system (CMS). Read more >> When the #CloseTheTap campaign was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but on Friday, 1 June, the goal was reached and the tap closed! Read more >>Education & Training
 What do people buy? The answer is simple... Not what, but WHO! The old adage of sales training courses, that people buy you (the sales person) and not what you sell, still stands true today. Read more >>Recognition provides a wonderful opportunity to learn and this often happens when a situation that resonates with the audience is portrayed through a powerful medium - such as industrial theatre. Read more >>Among a group of academics, trainers and facilitators who attended an intensive Train the Trainers programme run through the Institute for the Advancement of Journalism, it was clear how refreshingly diverse their methods of communications are. Read more >>Events & Conferencing
 Zelpy Media is offering an unbeatable opportunity to hitch your brand to Top Gear, the top show of its genre in the world. For the duration of the Top Gear Festival in Durban your brand could be splashed across all 62 official Top Gear screens for unparalleled exposure to your target audience! Read more >> Atterbury was pleased to welcome Cape Town property brokers to its broker function on the 25th floor of the Atterbury House building in the Cape Town CBD. Read more >> The South African government has made 2012 the year for infrastructure, on the basis that the build programme will alleviate poverty, inequality and unemployment. Read more >> [John Paul Waites] 2012 marks the fourth year that Eventworx, in association with Standard Bank, has worked with NAMPO, the agricultural industry's showcase annual event. I hadn't been out there for the last two years, so I decided to make a day of it and travel out to mielie country. Read more >> The 9th annual Gauteng Motor Show was celebrated on 2nd and 3rd June 2012. This show is one of the largest, most action-packed motoring and biking events in South Africa. The event is a family show, offering something for men, women and children of all ages. Read more >> Samantha Gabriel, the director of guest experience agency, Logic, says an event's logistics are seldom the stuff of news articles, but get it wrong, and you can very quickly have a bad press nightmare on your hands. "The last thing you want to hear about your event is, 'It was great, but...'," she says. Read more >>When it comes to an industry that has come from organising milestone birthday parties to coordinating large-scale, world-class events we have to acknowledge the fact that eventing in South Africa has certainly raised the bar in terms of rigorous health and safety measures. Read more >> Popcorn Cinema Advertising enjoyed a unique lunch on Friday, 25 May. With the professional help of the Sky Events team, Popcorn treated 22 guests to a lunch with a view... suspended 60 metres above Cedar Square, Fourways. Read more >>Exhibitions |  |
Markex, a must for any media professional, is set to take place next week at the Sandton Convention Centre, from 12 to 14 June. Every year, thousands of visitors flock to the landmark show to seek out suppliers of support services and complementary products for their own brand initiatives and activations. Read more >> Boutique design-construction company, The Exhibitionist, invites you for an exclusive opportunity to connect directly with their dynamic team in a uniquely personalised environment. Read more >>Magazines
 Paleoanthropologist Professor Phillip Tobias passed away on Thursday morning, 7 June, at the age of 86 after a three-month illness. LIVEOUTLOUD was lucky enough to have worked with Professor Tobias during FNB's celebration of Nelson Mandela's 21 years of freedom where he was honoured as one of South Africa's 21 living icons. Read more >>Newspapers
 The Ads24 and Son team recently invited 36 of the country's leading marketers and media decision makers to join them for an insightful immersion into this burgeoning market of the Coloured communities of the Cape. Read more >>Out Of Home
 [Leigh-Ann Luckett] The aroma of coffee drags me into the Seattle Coffee Co. I pick up my single latte to go and, coffee in hand, make for the door when a comfy couch catches my eye. I convince myself I'll finish my meeting prep there. I sit down, start up my laptop and reach for my coffee, noticing a block touting a discount. Read more >> Seeing an opportunity to afford brands a platform to court upwardly-mobile black consumers in an environment that's relaxed, safe and festive, Moving Ads South Africa, an alternative out-of-home media company, was one of the first companies to introduce car wash media in South Africa. Read more >>Production
 MetropolitanRepublic brought the Castle Milk Stout sexy back and Howard Music was asked to jazz up the hypnotic new TV spot. Read more >> Creative Vision was recently commissioned by Cinevation to shoot Tsogo Sun's new brand commercials. Read more >>Radio
 Jacaranda FM, in collaboration with Corruption Watch, launched the "No more tjo-tjo" campaign on Friday, 1 June, in a bid to eradicate corruption in South Africa. Read more >> The winner of the third Good Hope FM Campus DJ search was announced on Friday, 25 May, during the Good Hope FM Breakfast show with Guy McDonald on Good Hope FM, winning a one-year on-air DJ contract on Good Hope FM. Read more >> Billy Willemse of Kraaifontein was the ecstatic winner of a brand new, fully furnished two-bedroom apartment in Buh-Rein Estate plus a brand new Hyundai i20 courtesy of 94.5Kfm and MSP Developments. Read more >>Research
Only 16% of Gauteng residents have bought, or intend to buy an e-toll tag. This is according to an Ipsos poll investigating the attitudes of the public towards the e-tolling plans. The research was conducted prior to the interdict against the e-tolling as passed in early May this year. Read more >>TV
 Mobifun has become a mobile phenomenon in less than a year, and has grown organically via word of mouth, servicing the mass market lower LSM youth as a chat and content portal. Read more >>Youth Marketing |  |
 The who's who of celebrities, brands and some of South Africa's most influential kids made their way to the Monte Casino Il Grande Theatre & Lounge on Thursday, 31 May, to witness the announcement of the country's Coolest Brands. Read more >>
| | Television | Huggies Gold | SABC | Blackberry | Cell C | Opel Astra GTC |
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Auto Atlantic MINI Cape Town celebrates Dealer of the Year 2011
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[Photos from the ed-at-large] Jacobs Coffee pop-up store warms Johannesburg
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Generation Furniture De Padova Launch
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ISOchronous DVD launch
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 President Jacob Zuma met with suspended national Police Commissioner General Bheki Cele in Durban on Friday to discuss the Board of Inquiry report. Read more >>
 [Stephen Timm] The roll out of a new biometric card to social grant beneficiaries from June will help government reduce the risk of fraud in the social grants system and improve the delivery of grants while cutting the costs involved in payouts. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] Lexus has always been a leading stalker of the dominant German three-brand gang but now that it has unwrapped its new GS range its status has moved from amber threat to red attack alert because for the very first time Lexus has the weapons to take on the enemy on all fronts - and to outclass and beat them. Read more >>
 [Henrie Geyser: motoring editor] Volkswagen has prettied up and added more glitter to its already good-looking four-door coupé range and this time round the CC might just rattle the comfort zone cages of the Audi A4, Mercedes-Benz C-Class and BMW 3 Series in key departments such as ride quality, comfort, performance and looks. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] Mohamed Hamza, an MBA graduate from the University of Strathclyde Business School, began his career with Hilton Worldwide in 1990. During his tenure with Hilton, he played an active role in supporting the food and beverage functions for several pre-opening hotels and in 2010, accepted his fifth assignment as General Manager when he joined Hilton Durban. Contributing Editor Brian Berkman asked him about the 10 things he loved about destinations he's visited and the experiences he's had. Read more >>
 Le Franschhoek Hotel & Spa, managed by Three Cities, has been awarded TripAdvisor's 2012 Certificate of Excellence. The award, based on scoring by TripAdvisor's numerous international travellers, is an on-going acknowledgement of Le Franschhoek Hotel & Spa as a five star property with outstanding facilities including the acclaimed Dish and Le Verger restaurants and destination Camelot Spa, earning the hotel the exceptional achievement of a 4 out of 5 rating. Read more >>
More Travel news...
 [Johann M. Smith] Oh Fender, Fender, Fender - the sound that echoes like a tin can in a dead-end street, banging and twanging for more than 50 years now. The one you want is a Stratocaster, of which Dan Patlansky has plenty. And, like the front image of a dirty, dog-eared porn magazine, the cover of his latest album, "20 Stones", makes no secret about its contents. You know exactly what you're going to get. Read more >>
 [Johann M. Smith] It's not hard to have fun with Peachy Keen. The name alone hints at their deeply imbedded perkiness. And with an EP entitled "Backseat Bingo", you can assume a theatrical carousal of good times, with all the intimate sexual underlying bells and whistles it suggests. This isn't rock 'n' roll with the intellectual Bob Dylan figure in mind, as much as it's about relationships' emotional complexities tossed and thrown like cheap whiskey down a teddy boy's throat. Either post break-up or before hitting on that fine-looking minx standing at the bar - who will inevitably tear your heart apart. Read more >>
 [Daphne Cooper] Face the Music is described as a "high-voltage show combining chart-topping songs and dazzling dance moves with the novel, fun format of a spectacular music game show". It is all that, but like most things, there's good and there's not so good. Read more >>
More BizLounge news...
- PR agency awarded DMMA account - more info
- NXT\ appointed to take household brands into the digital marketplace - more info
- Virgin Active partners with GraphicMail - more info
- Kaboose appoints Splash PR - more info
- Castech group of companies (RSA) appoints new CEO - Chris Stanley - more info
- New appointments at VWV Group - more info
- New head of national digital trading at Aegis Media - more info
- New fashion appointments at ELLE - more info
Featured jobs Awesome sales executive required to join Popcorn's dynamic cinema advertising sales team. If you have the skills, e-mail your CV today. Read more >> |
 We are looking for a medium weight traffic manager who will also be required to do some production occasionally. Read more >> |
 A successful media publishing house based in Cape Town CBD is looking for dynamic personalities to fill the positions of online advertising sales executive to sell online advertorial space. Read more >> |
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A great opportunity for an analyst in the business intelligence department of a large retail group based in Cape Town. Read more >>Stick needs a senior account director to head up client service department and work closely with MD Read more >>Senior PR account executive; two to five years' experience in a PR agency, full PR function for clients. Join a highly successful team. Read more >>Exciting new opportunity in the digital industry, digital business analyst, looking for someone to join a promising new start-up DOTNXT. Try something new. Read more >>Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>Large PR agency requires a senior client service director who has the ability to take responsibility for teams working on some extremely prestigious accounts. Read more >>Stick is looking for a medium weight art director with minimum five years experience to work on FMCG and financial services brands - send us your CV. We're very fab Read more >>An exciting career opportunity to join South Africa's visionary animation group. Looking for the super talented animators and motion graphics artists to join an award-winning team. Read more >>So you think you're a social media rockstar? Can you do this with relevance and meaning for some great brands? Read more >>We're looking for an experienced multimedia designer to join the Sandton branch of through-the-line agency, Brand inc, as soon as possible. Read more >>Brand inc is looking for an experienced web designer/developer to join our Sandton branch. Read more >>Brand inc is looking for a talented graphic designer to start urgently in our Sandton branch. Read more >>Brand inc is looking for a talented graphic designer to start urgently in our Durban office. Read more >>Firewater Interactive is looking for a front-end developer to bridge the gap between design and development. Do you have a passion for user interface development and usability? Read more >>Fast paced, award-winning digital agency seeks a talented and experienced paid search specialist to join their dynamic team. Read more >>Passionate about online media strategy, planning and buying?
Join a dynamic team of digital marketing enthusiasts. Read more >>Molasses is looking for a young, dynamic designer to help us realise the vision of a world connected by the universal experience. Curious? Get in touch Read more >>Rekord Newspapers, one of Pretoria's largest community newspapers, requires the services of an advertising sales representative to join the sales team. Read more >>Itopia Interactive is looking for a talented, creative senior digital media designer to create stunning digital media concepts across various channels. Read more >>Take you PR experience to new levels in this senior position. Your business management skills and PR background will be leveraged in this challenging role on a prestigious account portfolio. Read more >>NXT\ Digital Innovation is looking for senior business analysts to join our multi-award winning full service digital agency situated in Sandton, Johannesburg. Read more >>
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- Supervisor leadership course Printing SA - Johannesburg, 11 June
- TIA open innovation challenge workshop RIIS obo TIA - Pretoria, 11 June
- 14th Encounters International Documentary Festival - Cape Town, 11 June
- Choosing cultures of citizenship and collaboration Symphonia - Johannesburg, 12 June
- SAARF LSM training SAARF - Johannesburg, 12 June
- The secret to advanced event management The Hedgehog Event - Sunninghill, 13 June
- The Voice of Youth Launches at Assembly's Live Magazine - Cape Town, 13 June
- Miza's annual Black and Gold charity party Aptitude Consulting - Johannesburg, 14 June
- Showroom Art Exhibition Showroom Art Gallery - Pretoria East, 14 June
- Project management for office professionals Institute of Secretarial Studies - Nationwide, 15 June
Click here to customise your events section
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