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Marketing & Media South Africa

BizToday's top stories
Users livid at Vodacom blip
Users livid at Vodacom blip

KGAUGELO MASWENENG and KATHARINE CHILD

Bongani Mthombeni was trying to apply for a bursary to study, but couldn't because he ran out of airtime after his Vodacom data disappeared... Read

rawpixel ©
The digital trends driving the future of marketing

Tom Manners

With growth and increased revenue taking centre stage as top priorities, generating demonstrable, bottom-line benefits for clients has never been more important... Read

'Nude tones and loving life so much,' says Julia - actually, that's Tali talking...
#BehindtheSelfie with... Julia Anastasopoulos, AKA SuzelleDIY

Leigh Andrews

This #WomensMonth we go behind the selfie with selfie (or Suzelfie) queen Julia Anastasopoulos - if you don't know her, you definitely know her YouTube alter ego, SuzelleDIY and prepare yourself for her new persona, Tali, hitting a Showmax screen near you later this year... Read

LOERIES CREATIVE WEEK DURBAN
Sunu the most awarded director at #Loeries2017
Sunu the most awarded director at #Loeries2017

Issued by Egg Films

Egg Films' Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations... read
Read more
Advertising
Nielsen announces Africa's first digital audience metric
Nielsen announces Africa's first digital audience metric

Issued by Nielsen

The entrenchment of Nielsen's Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with... read
Svetlana Yashina ©
Why PPC, CPC, CPI, SEO, etc., doesn't matter

Amod Munga

Amod Munga reckons if you're going to spend money on advertising or marketing, you should skew your budget towards work that moves people's hearts and it will move their hands to their wallets as well... read

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MASS MARKET, STOKVELS, INFORMAL TRADE - 2017 insights!
How to reach, engage and serve Low-Income Consumers - get FRESH perspective, REAL insight and DIRECT answers!
LEARN MORE


Branding
Pharmed brand comes to life
Pharmed brand comes to life

Issued by Brand Alive

In its latest brand development project, The Brand Alive Group delved extensively into the feelings, emotions, issues and hopes of all the stakeholders surrounding leading pharmaceutical distribution company Pharmed... read
Meet Carolyn Davidson, the woman behind the iconic Nike Swoosh
Meet Carolyn Davidson, the woman behind the iconic Nike Swoosh
In order to know where you are going, even in design, it is always important to look back at all the people who helped get one's industry to where it is... read
Direct Marketing
Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Mike Taberner

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing... read
Events & Conferencing
Can VR amp up your activations?
Can VR amp up your activations?

Andreas Smit, Issued by Isilumko Activate

More and more - marketers are turning to technology to solve consumer attention deficits; tech like virtual reality (VR) which is changing the relationship between brands and consumers in a meaningful way... read
Year-end events - should you bother?
Year-end events - should you bother?

Issued by Worx Group

It's that time of year, just past the half-past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year-end event this year?”.. read
Magazines
Good Taste - SA's most talked about independent publication right now
Good Taste - SA's most talked about independent publication right now

Issued by Good Taste Magazine

Much has been said about the steady decline of print, but independent magazine Good Taste (GT) has been quietly thriving and has exceeded expectations with its second report of growth in 2017... read
Research
Columinate develops methodology to measure nonconscious attitudes and perceptions
Columinate develops methodology to measure nonconscious attitudes and perceptions

Issued by Columinate

Modern insights agency Columinate has unveiled its latest methodology, which measures a research participant's nonconscious attitudes and behaviours toward certain concepts, brands, services, or products, effectively allowing the researcher to “read minds”. Well, almost... read
Social Media
Fastjet Facebook community larger than any other airline brand in Africa
Fastjet Facebook community larger than any other airline brand in Africa
Fastjet has become the airline with the largest Facebook community in Africa, passing the 1.1 million mark in the number of followers, due to its reimagined content strategy on the platform... read
Jobs offered
New events to diarise
Learn to Write Right
Quo Vadis Communications - 28 Aug 2017 to 29 Aug 2017, Johannesburg | 18 Sep 2017 to 19 Sep 2017, Johannesburg


Social media for marketing
Cerebra - 6 Sep 2017 to 27 Sep 2017, Johannesburg


InDesign Digital
Multidimensions - 14 Sep 2017, Cape Town


Adobe Creative Cloud workshop
Multidimensions - 20 Oct 2017, Johannesburg


Mail & Guardian analytics for CRM
Mail & Guardian - 7 Nov 2017, Johannesburg


Upcoming events
Meltwater Biz Breakfast: The Art and Science of Facebook Marketing - 25 Aug 2017, Johannesburg
Eager to learn how to harness Facebook for more effective social media campaigns? Join Meltwater and Facebook for a Biz Breakfast and learn the art and science of Facebook marketing. Read more >>

Noticeboards
New film, TV, and media focused co-working space in the CBD
[Premises] Light & Dark Films is launching a new film, TV and media focused co-working space for creative minded individuals, startups or small production companies.

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Quotes
Julian Casablancas
"The best solutions are often simple, yet unexpected."

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adage
@adage
10 of the most memorable hashtags in marketing from the past decade https://t.co/AjcddsCukO https://t.co/r4UF42NNBk
Entrepreneur_SA
@Entrepreneur_SA
Beginners Guide To Digital Marketing In South Africa (PART 3) - SEM Techniques: https://t.co/D6b27u9bh7 https://t.co/XjCEdBECMI
AdobeExpCloud
@AdobeExpCloud
For brand purpose to work, ‘marketers must take a broader perspective:' https://t.co/mHXAKbQJpG via @MarketingWeekEd https://t.co/1zjwxYgcj9
darrenp3
@darrenp3
What are the biggest challenges facing marketing today? https://t.co/UMD0ot9NCU by @darrenp3 on @LinkedIn https://t.co/TamyITwq5U
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