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Marketing & Media South Africa

Industry discrimination in the spotlight

We lead with the IAB SA's exclusive new report on the digital salary survey, conducted in partnership with Millward Brown. It includes a downloadable PDF full of never-before-seen SA-specific digital specialist benchmarking detail to click through.

When we talk salaries, the topic of discrimination isn't far behind. Race and gender are usually seen as the top forms of discrimination in the workplace, but what about ageism? Long-time ECD Tim Pinder exposes the sad state of ageism in advertising through his personal experience. It's an eye-opener.

Also eye-opening is the fact that #Loeries2016 Creative Week™ Durban will be done and dusted in just a month. To whet your appetite I chatted to Jimmy Smith of Amusement Park Entertainment, this year's jury panel leader for the Loeries' print, outdoor and out of home category. He spoke of ways to defeat discrimination in the industry, as well as the importance of getting away from your desk in getting out of a creative rut.

Next up, Walter Pike writes about the Zika virus, the Olympics and the decreasing importance of audience. He focuses on whether we're now at a media tipping point - the purpose of broadcasting professional sport is still to encourage people to watch TV so that marketers can interrupt them with advertising, but viewers are opting to skip advertising and even TV-viewing entirely.

Lastly, click here if you'd still like to share your tribute to industry legend Gordon Patterson who passed away tragically late last week.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
First digital industry salary survey
First digital industry salary survey
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey... read


Ageism in advertising
Ageism in advertising

Tim Pinder

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism... Read

#Loeries2016: Creative conversations with... Jimmy Smith
#Loeries2016: Creative conversations with... Jimmy Smith

Leigh Andrews

Jury panel leader for the Loeries' print, outdoor and out of home category for 2016, Jimmy Smith shares his views on gender equality in advertising as well as his best ways to get out of a creativity rut... Read

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Walter Pike

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they... Read


Mandela Month
Mandela Month
The Red & Yellow school with NGOs and SMEs
#MandelaMonth: R&Y's millennial marketers make a difference

Pasqua Heard

The Red & Yellow School in Cape Town extended the usual 67 minutes dedicated to 'doing good' on Mandela Day to a 67 hour initiative, which involved all full-time R&Y students assisting 19 NGOs and SMEs... read
Mandela Day: A mop and sandpaper can change the world
Mandela Day: A mop and sandpaper can change the world

Issued by Octagon South Africa

On Mandela Day, Octagon South Africa took a break from the ideation room to team up with the Zoleka Mandela Foundation to help clean up Orlando West High School's classrooms... read
Read more
Advertising
Fix, don't fight ad blocking crisis, says new report
Fix, don't fight ad blocking crisis, says new report
Fighting the ad blocking companies and consumers is like blaming the messenger writes John Wilpers, editor of FIPP's Innovation in Magazine Media 2016-2017 World Report... read
FCB Africa notches up three ads on Millward Brown Top 10 list
FCB Africa notches up three ads on Millward Brown Top 10 list

Issued by FCB Africa

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015's Most Liked TV Ads... read
Propeller Films signs more talent
Propeller Films signs more talent

Issued by Propeller Films

Propeller Films South Africa has announced the new addition of Joao Marques to its directors' roster for South Africa, East Africa and West Africa... read

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CSI
Son ladies lunch
Son ladies lunch

Issued by Son

Son hosted their second annual Women's Fundraising Event in celebration of all women. The purpose of the event was to support local homes for abused women and their children... read
Media
New race media portal goes live
New race media portal goes live
A new SA-based motorsport media portal has been launched, specialising in the compilation, distribution and promotion of media info... read
Statement on the death of Gordon Patterson
Statement on the death of Gordon Patterson

Issued by AMASA

The Advertising Media Association of South Africa (AMASA) is devastated by the news of the untimely and tragic death of Gordon Patterson... read

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Mobile
Varsity Sports: Beyond the pitch, field and stage
Varsity Sports: Beyond the pitch, field and stage

Issued by 4i Mobile

Supporting your team just got easier, thanks to the newly minted, improved Varsity Sports mobile application... read
Online Media
Website redesign for London's leading skin clinic
Website redesign for London's leading skin clinic

Issued by Bluegrass Digital

Medicetics Skin Clinic approached Bluegrass Digital to implement the redesign and development of their website... read
Boris Dzhingarov
Why is a website vital for the small business?

Boris Dzhingarov, Issued by Monetary Library

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website... read
OOH
AdLites - waypoints in the concrete jungle
AdLites - waypoints in the concrete jungle
AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow... read
Production
The Star Film Company amongst the stars
The Star Film Company amongst the stars

Issued by The Star Film Company

Star Films director Tristan Holmes teamed up with Network BBDO to shoot the latest TV campaign for Coronation, which claimed a spot as a finalist for Best Directing Craft at the 2016 Cannes Lions Awards in the Television category... read
Sales
[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Beverley Klein

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering... read
TV
Gil Oved joins Shark Tank show
Gil Oved joins Shark Tank show
One of the five business moguls bankrolling budding entrepreneurs in M-Net's new reality television series, Shark Tank South Africa, is Gil Oved, co-founder and group co-CEO of The Creative Counsel... read
International
Social media a curse and a blessing in Munich shooting
Social media a curse and a blessing in Munich shooting
MUNICH: Social networks were both a curse and a blessing in the deadly shopping mall shooting in Munich, as police sometimes found themselves chasing fictitious leads and false alarms... read
More International
Jobs offered
Corporate Communications Coordinator - Cape Town
Ayanda Mbanga CommunicationsCape Town Tourism currently seeks to appoint a suitably qualified and experienced corporate communications coordinator. Applications close 27 July 2016. Read more >>



Senior Sales Developer - Johannesburg
TimeOne GroupTimeOne Group offers innovative services in native advertising, programmatic buying, performance marketing and mobile. TimeOne is now recruiting. Read more >>




New events to diarise
Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


Photoshop basics
Multidimensions - 22 Aug 2016, Cape Town


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Advanced programme in event management
Enterprises University of Pretoria - 25 Aug 2016 to 11 Nov 2016, Pretoria


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Essentials of newspaper management
.Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown



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Upcoming events
Learn everything about web design in three days
Multidimensions - 27 Jul 2016 to 29 Jul 2016, Johannesburg


Design thinking for brand building
Vega School - 28 Jul 2016 to 29 Jul 2016, Johannesburg | 28 Jul 2016 to 29 Jul 2016, Durban | 28 Jul 2016 to 29 Jul 2016, Pretoria | 28 Jul 2016 to 29 Jul 2016, Cape Town



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