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Creative diversity and long-form journalism We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our roving reporter Ann Nurock. But more than merely celebrating the creative work that's had the most resonance around the world, the One Show is set to also deepen SA's diversity drive thanks to the local boot camps coming to Cape Town and Johannesburg soon. These are intended to further raise creative standards through education programmes with an emphasis on black creative talent. We also take a deeper look at where long-form journalism now lives - on mobile. Yes, it's true - a Pew Research Centre study from late last week contradicts the widely held belief that people's attention spans for news articles decrease when they read articles longer than 1,000 words on their smartphones. Someone who's aware of this as well as other marketing and media trends is Andrea Quaye, marketing director of the South African Breweries (SAB) and member of the Loeries committee. With the Loeries just a few months away, we found out who she thinks is getting it right in the industry as well as what we'd find if we were to scroll through her smartphone... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Leigh Andrews Diversity's a touchy subject for some, but in our industry we frequently hear it put as bluntly as this: "There just isn't enough black creative talent". Here's how the One Show is slowly but surely turning this situation on its head, and proving the talent is out there, if given a chance... Read | If you thought long-form journalism would die from the shift to mobile news, think again. A Pew Research Center study released on Thursday found consumers spend more time on their phones with long-form news articles... Read | Leigh Andrews In addition to her role as marketing director of the South African Breweries (SAB), Andrea Quaye is a member of the Loeries committee. Here's what makes her tick... Read |
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 | You shouted and the Loeries heard you! Due to popular demand, they're hosting another round of How to Enter Workshops - coming your way in Johannesburg on Wednesday, 11 May as well as Durban on Wednesday, 18 May, with a bonus townhall meeting right after the Durban session... read | | |
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 | In a bold departure from the traditional awards show model, Art Directors Club has transformed the ADC Young Guns programme into a curated invitation competition... read | |  | Issued by FCB Africa Wimpy's new Slam Burger is a 150g pure coarsely ground beef meatball slammed onto the sizzling grill and then shaped by the unique Slam press just long enough to lock in the succulent juices and flavour... read | |
| CUSTOMER ENGAGEMENT MARKETING How to attract, delight & engage with customers in a world filled with distractions.
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 | Bekezela Phakathi The measure of a journalist is in "how ruthless their reporting can be about" the African National Congress (ANC) government, Communications Minister Faith Muthambi says... read | |  | Babalo Ndenze SABC chief operations officer Hlaudi Motsoeneng has given himself more powers - usurping even those of the CEO - by taking over editorial control at the public broadcaster, in effect making himself its editor-in-chief... read | | |
 | Issued by Joe Public United Engage Joe Public has been named as one of only four finalists in the EMEA SABRE Awards in the New PR Consultancies of the Year category... read | |
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 | Issued by OFM Radio OFM, the sound of your life, is now available on an exclusive smartphone app. The station launched the OFM app earlier this week, available on Google Play Store and the Apple App store... read | |  | Issued by East Coast Radio East Coast Radio, Trade & Investment KwaZulu-Natal and Tourism KwaZulu-Natal have once again joined forces for Connecting Africa - an initiative aimed at driving African, and South African, trade and tourism to KwaZulu-Natal... read | | |
 | Social media is no longer perceived as just a platform for advertising and marketing, but rather a channel through which consumers implore and receive customer service... read | | |
 | Bekezela Phakathi After several delays, the Department of Communications says SA is on track to complete the migration process from analogue to digital television by the end of next year... read | | |  | A CNN Politics app, built with CA Technologies API management and mobile analytics software, tracks the latest polling, delegate, voting and fundraising data behind the 2016 US Presidential race... read | | | More International | |
| - Independent Media Group appoints FCB Durban - more info
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| Advertising agency in Durban requires mid-level web/graphic designer for permanent employment. Candidate should demonstrate appropriate understanding of the web and social media industry. Read more >>Advertising agency in Durban requires skilled and competent social media marketers for permanent employment. Candidate should demonstrate strong digital/social media proficiency. Read more >>We are looking for a talented positive individual to join our small team. Flame is a strategic creative studio. We create real life results for our valued clients. Read more >>
| | |  The Consumer Goods Forum Global Summit, for the first time ever on African soil, to be held in Cape Town at the CTICC from the 15-17 June 2016. Read more >>PitchingPRISA - 24 May 2016, Johannesburg | | Journos GymInstitute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg | | |
| Ralph Waldo Emerson "What lies behind us, and what lies before us are but tiny matters compared to what lies within us." |
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