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Marketing & Media South Africa

The future of work & digital design

It's been a business-busy February here at Bizcommunity. Today, we round out our #DesignMonth theme with an overview of the CCDI's design-thinking movement, which is fast spreading across the country.

Fittingly, Danette Breitenbach talks to the 'king of innovation' Ken Varejes, about how design technology has realigned Out of Home (OOH) as we know it. He shares that it's now focused on the digital media space, with a heavy focus on gamification and social media interaction.

Further proving that the digital future is now, the IAB Digital Summit & Bookmark Awards 2016 take place later this week. As part of our in-depth pre-event coverage, I spoke to this year's jury president and jury chairs to find out what goes into judging the best local digital work.

If that's not enough, prepare for all things 'brand manager' related on Bizcommunity this March, and as an extra treat, today sees the launch of our 'Future of Work' special focus - there'll be lots of business inspiration as we move towards the end of the first quarter of 2016...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
#DesignMonth: Join the CCDI's design-thinking movement

Leigh Andrews

Cape Town's often described as South Africa's 'creativity city' - but it won't be the exclusive titleholder for long. Here's how the Cape Craft and Design Institute (CCDI) intends spreading its design mindset across the country... Read

The king of innovation

Danette Breitenbach

Technology has changed the world. Social media is not a nice to have or an add on - it's a component of what we do - and our business, Out of Home (OOH) is now focused in the digital media space, but the basic principles of business still apply, says Ken Varejes... Read

[Bookmark Awards 2016] Judging SA's digital drive

Leigh Andrews

In the eighth year since the event's inception, the 2016 Bookmarks promises to be the biggest industry celebration yet. With a record number of entries, judging the state of SA's digital work is no easy task... Read

Focus on Future of Work
[Future of Work] The ideal candidate
Do you know what it takes to get hired today? Louise Marsland asked top South African recruitment specialists what employers are looking for today... read
Read more
Marketing
Measuring marketing ROI needs new metrics
New marketing metrics are needed for the age of informed and tech-savvy consumers, who have high expectations for personalised engagement from brands... read



Advertising
Matthew Jankes signs with Johnny Gunn

Issued by Fresh Eye Films

Just as he was kicking off his commercials career with Fresh Eye Films, Matthew Jankes was awarded a scholarship to attend the UK's prestigious National Film and Television School, but now he's back - somewhat pale, but a whole lot wiser... read



CSI
SB'16 Cape Town speaker lineup announced
Sustainable Brands Cape Town has announced its speaker lineup for SB'16 Cape Town. The conference will take place from 14-17 May 2016 at City Hall... read
Design
Decommissioned ATMs become works of wonder in Nedbank Design Indaba competition
Nedbank asked hundreds of delegates, attending this year's Design Indaba, how a decommissioned ATM could be turned into a work of wonder to create a brighter future... read



Digital
The best agency you have never heard of

Issued by The Media Image

If an agency consistently took home major international awards every year, including the European Search Awards' 'Best PPC Campaign', you'd have heard of them right? Probably not... read
Media
Confessions of a content manager: Schrödinger's Cat and content strategy boxes

Marco Golz, Issued by National Positions South Africa

What follows is what I've learned about content strategies (largely through trial and error) and, somehow, I've managed to tie it all to cats in general and Schrödinger's Cat in particular... read
Production
Celebrating that guy

Issued by Ola! Films

For a change, Amy Allais took a backseat from being that guy, and made some ads celebrating that guy. The Tops Party Comrades are all sorts of real South African party people who share the unique ability to get the party started... read
Radio
From bare to bold: KZN artists splash out at the BAT Centre

Issued by East Coast Radio

Watching paint dry has never been so exhilarating! Six of KwaZulu-Natal's talented urban artists showcased their craft during an unforgettable afternoon at Durban's iconic BAT Centre on Saturday, 27 February... read
Recruitment
Promoted content
The client's bill of rights

Demitri Tambourlas, Issued by Careers24

Late last year I spoke at Careers24's successful Recruiter Boot Camp event. In planning for the Boot Camp I looked at one of the most frequent complaints I receive from recruiters - the often precarious relationship between a recruiter and his or her client... read
Retail
Getting into omni-channel distribution in 2016

Kirby Gordon

Omni-channel is about providing access to services and products in a variety of contexts: online, in stores, on mobile devices or via third parties and, in 2016, pure-play trade is falling away to be replaced... read
Sponsorship
Cinemark cancels sponsorship of Young Lions competition
Cinemark has announced that after a decade of sponsoring the local leg of the Young Lions competition, it has cancelled its sponsorship of the 2016 event... read
TV
Launch Factory game show nominated for SAFTA
International
What is your brand inspiration story?

Hicks Crawford

Building a company is simply a matter of offering a solution to the needs of other people and collecting money in return for providing that solution. Building a brand is more complex... read
Burson-Marsteller acquires stake in TSE Consulting SA
More International
Jobs offered
Telesales Business Generator - Johannesburg
A digital agency seeks talented telesales business generator with successful track record to engage with marketing decision makers and set up appointments for the new business development director. Read more >>




New events to diarise
Essentials of broadcast management short course
Sol Plaatje Institute, Rhodes University - 22 Feb 2016 to 25 Nov 2016, Grahamstown


Media innovation workshop with MultiChoice
LaunchLab - 3 Mar 2016, Cape Town | 6 Apr 2016 to 25 Apr 2016, Cape Town


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


LivingIt Ubuntu Youth Film Festival
LivingIt - 13 Mar 2016, Stellenbosch


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Google Analytics Training
7 Apr 2016, Cape Town


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown





Upcoming events
Toastmasters Annual Prepared Speaking Contest
VPPR for Two Oceans - 2 Mar 2016, Cape Town


Employer branding masterclass
Employer Branding SA - 3 Mar 2016 to 4 Mar 2016, Cape Town | 6 Apr 2016 to 7 Apr 2016, Gauteng





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