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Selective grief and outrage on social media Our top story is about social solidarity in times of tragedy, with Louise Marsland focusing her [TrendTalk] column on how the tragic events of the past few days in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. While mainstream media has come in for this kind of criticism many times, Facebook's decision to enable its Safety Check in Paris has many debating "selective grief and outrage"... We also focus on a primary concern across the continent: Digital illiteracy. I attended the opening day of MRMW Africa 2015 recently and learned all about the continent's truly mobile consumer and the need to create more mobile content and services that are relevant, accessible and available to users in their own language. Sipho Hlongwane twists the focus in looking to another important issue: Circulation figures and why playing it straight and true always wins, especially in light of the newspaper industry taking a double-hit from the expansion of digital publishing and the 2008 recession. Looking a few weeks ahead to 2016, there's no doubt it will be all about creating and sharing video content. I spoke to the ZAlebs video team about what a day in the life of a video producer is really like and how marketers and advertisers can better make use of video content. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Louise Marsland] The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times... read
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Leigh Andrews Top insights from day 1 of MRMW Africa 2015 were about the truly mobile consumer of 2015 and how mobile marketers can better incorporate mobile research data into their campaigns... Read | Sipho Hlongwane With the newspaper industry taking a double-hit from the expansion of digital publishing and the 2008 recession, publishers are scrambling to keep the business alive... Read | Leigh Andrews 2016 will be all about the video. Here's why you simply can't afford to give the video content trend a miss and how to get started, with tips from the ZAlebs video team... Read |
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 | The shortlist for the 2015 Midas Awards for the World's Best Financial Advertising has been released. It includes entries from Base2 Digital, Hero Strategic Marketing, Joe Public, King James Cape Town and The Jupiter Drawing Room Johannesburg... read | | |
 | Issued by JWT Lex Robinson has been appointed Chief Strategy Officer at JWT SA. In the new role, Robinson will manage the company's strategic planning goals in South Africa and report to CEO, Jim Faulds... read | | |
 | Douglas Kruger Semi-sacred cows and levers to leave alone... read | | |
 | South African educational publisher, Oxford University Press Southern Africa has released a 'My Education my Future' stamp competition as part of its centenary celebrations... read | | |
 | Issued by Quirk Quirk's long history in performance marketing as well as their commitment to data-driven creative work has seen them favour award shows that reward not only creativity, but also ROI in equal measure... read | |  | Issued by Gorilla It was a great night for Gorilla at the annual Assegai Integrated Marketing Awards Gala in Sandton... read | | |
 | Issued by Mamba Media Halloween 2015 saw the unveiling of Halloween Festival South Africa's breakout theme, "A Nightmare on Bree Street" - the most thrilling Halloween party in South Africa... read | | |  | SAN FRANCISCO, USA: Facebook launched a check-in feature to let people know that friends in Paris were safe after a series of bombings and shootings in the French capital killed at least 120 people on Friday... read | |  | SAN FRANCISCO, USA: Facebook users in France were able to send vanishing missives with its smartphone Messenger application on Thursday, ramping up the challenge to Snapchat... read | | | More International | |
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 | John Sanei The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines... read | | |  | The Sunday lunch of the year set the scene for the announcement of the winners of the 2015 Eat Out Mercedes-Benz Restaurant Awards. read | |
|  | SEO specialist wanted for a wicked-cool digital marketing agency in Woodstock, CT. Mid-level position with lots of perks - like flexi-hours and a gym allowance. Apply now. Read more >> |
| | | Leveraging LinkedIn - 10 Feb 2016, Johannesburg | 6 Apr 2016, Cape Town | 14 Jun 2016, Bloemfontein | 14 Jun 2016, Port Elizabeth | 10 Aug 2016, Johannesburg | 17 Aug 2016, Cape Town | 6 Oct 2016, Bloemfontein | 11 Oct 2016, Port Elizabeth Fully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services. Read more >>Practical print production in advertisingRead Between The Lines - 24 Nov 2015 to 26 Nov 2015, Johannesburg | 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg | | AfricaCom - 17 Nov 2015 to 19 Nov 2015, Cape Town The biggest and best tech event in Africa gathers senior decision makers from the digital ecosystem. If you're involved in the digital economy in Africa this is the event for you. Read more >>
Applied Law in Everyday Business - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg Understanding the law and how to apply it to your business contracting with clients and suppliers, SLA's, Protection of Personal Information Act, Consumer Protection Act, Copyright and Trademark Law. Read more >>
 This is a hands-on workshop where you will update your own profile, learn how to make effective and strategic connections and how to develop your brand online. Read more >>
 This course will cover the basics of social media strategy, defining social media goals and creating a workable content creation plan that takes your whole business and team into account. Read more >>
Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town Applied Law in everyday businessRead Between The Lines - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg | | |
| Margaret Mead "I learned the value of hard work by working hard." |
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