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Digital marketing in the spotlight Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency. Sticking with our focus on all things digital, Danette Breitenbach quotes Hando Sinisalu, co-author of The Storybook 2, The Best of Global Digital Marketing on the fact that while awards are all about creativity, clients are paying for results. This means the work awarded in creative shows is highly likely to also be effective or good for business. Sophie Baker also delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM. And in taking a look back on Dr Ludi Koekemoer's 'blessed journey' through advertising, with his retirement kicking in next week, Leigh Andrews finds out Koekemoer's views on the changing advertising world. Lastly, as we're well into Women's Month, we round out the digital focus by finding out what the concept means to two of this year's Digital Edge Live female speakers, Dr Sindisiwe van Zyl and blogger Miss Milli B, and their views on how all things digital have changed life as we know it... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Danette Breitenbach] Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies... read more>>
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 | Louise Marsland Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business... read more>> | |  | Louise Marsland The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour... read more>> | | |
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 | Issued by The Loeries This year Loeries Creative Week moved to Durban's sunny shores, and continued the celebration of the exceptional creative talent across Africa and the Middle East... read more>> | |  | Issued by Spitfire Films A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!... read more>> | |
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 | Issued by University of Johannesburg Differentiate yourself in the workplace and better your career prospects with a Masters degree from the University of Johannesburg... read more>> | |  | Issued by Amorphous With the imminent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm that the systems they use are integrous and follow the new legal requirements... read more>> | |
| INSIGHTS 2020 SURVEY Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results. CLICK HERE TO COMPLETE SURVEY |
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 | The closing date for this year's annual AdFocus Awards is noon on 31 August 2015. This is the second year of the Awards, since the merger between the Financial Mail's AdFocus Awards and Jeremy Maggs' The Annual. The Awards ceremony will be held on 25 November 2015... read more>> | |  | Leigh Andrews Many were saddened to hear of Dr Ludi Koekemoer's pending retirement from his role as CEO of the AAA School of Advertising - he's so vibrant and in touch with trends that he seems younger than his years but he's quite the stalwart, having joined the ad industry back in 1972... read more>> | |  | Issued by Vicinity Media Leading retailers have built their businesses with printed inserts delivered primarily in community newspapers. However as print readership migrates to digital, the insert industry has been left in need of innovation... read more>> | |
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 | Sophie Baker SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?... read more>> | |  | Issued by NATIVE VML Join SA's leading thinkers in digital storytelling, along with one of the world's most celebrated filmmakers, commercial directors and producers, to understand how to win the hearts and minds of audiences in the digital age... read more>> | | |
 | Issued by Search Online Consulting The University of the Witwatersrand, in keeping abreast of international trends and gaps in the education landscape, has partnered with LRMG Performance Agency to launch a learning platform redesigned around the needs of the corporate professional... read more>> | | |
 | Issued by HOMEMAKERS The Cape HOMEMAKERS Expo, one of Cape Town's leading home improvement, décor, design and lifestyle exhibitions, celebrates 20 years in 2015 and will take place from 27-30 August at the CTICC... read more>> | | |
 | Mike Laws Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?... read more>> | |
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 | Issued by John Brown Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base... read more>> | | |
 | Issued by OFM Radio In September, OFM, the sound of Central South Africa, will present the inaugural OFM Music Awards, recognising and rewarding local artists for their contribution to the music played on the station... read more>> | | |
 | Ericsson ConsumerLab has launched a report 'Bringing Families Closer Together' that looks at how families communicate among themselves, whether in person or using various technologies... read more>> | |
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 | For the first time in South Africa, brands with Facebook communities will be able to rate their performance against a benchmark for the industry in which they trade. read more>> | | |
 | Leigh Andrews This year's Digital Edge speaker line-up is impressive. As it's #WomensMonth, we spoke to two of this year's female speakers, each inspiring in their own way... read more>> | |  | Charné Verwey & Kaylee Dobie, Issued by Brand Union On 9 August we celebrated Women's Day. Think of a brand that is targeted at women. It's pink isn't it? It's soft, delicate, and no man would buy into it. Now, think of what Women's Day stands for: strength, solidarity, and courage... read more>> | |
| |  | The European Festival of Creativity, Eurobest, which opened for entries late last week, has announced two new categories and the jury presidents... read more>> | |  | SAN FRANCISCO, USA: Google and Twitter announced on Friday their partnership placing tweets in online search results has been extended to desktop... read more>> | | | More International | |
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 | Sophie Baker When starting a business, you will need to elect when your fiscal year starts and ends... read more>> | |
| - GGi Communications adds Avroy Shlain to its client roster - more info
- Nano Agency wins Mundipharma account - more info
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|  | Mark 1 is looking for an experienced paid search executive to join our team. Read more >> |
 | Medium designer/art director
Johannesburg
Negotiable remuneration
We're looking for one talented, energetic, responsible design ninja.
If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >> |
 | Stellenbosch University currently seeks to appoint a suitably qualified and experienced institutional research and planning officer (Ref. INB/274/0815). Applications close: 15 September 2015 Read more >> |
| | | | |  Richard Mulvey, Charlotte Kemp and Eberhard Niklaus will be speaking at this month's Power Series Business Breakfast event. This talk will leave you feeling inspired and positive about motivation. Read more >>
 Gather around the bonfire where you will be guided by the dynamic Dave Duarte on all you need to do to create the fireworks your business needs and deserves! Read more >>
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| Jarod Kintz "Wisdom equals knowledge plus courage. You have to not only know what to do and when to do it, but you have to also be brave enough to follow through." |
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