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Marketing & Media South Africa

Digital marketing in the spotlight

Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency.

Sticking with our focus on all things digital, Danette Breitenbach quotes Hando Sinisalu, co-author of The Storybook 2, The Best of Global Digital Marketing on the fact that while awards are all about creativity, clients are paying for results. This means the work awarded in creative shows is highly likely to also be effective or good for business.

Sophie Baker also delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM.

And in taking a look back on Dr Ludi Koekemoer's 'blessed journey' through advertising, with his retirement kicking in next week, Leigh Andrews finds out Koekemoer's views on the changing advertising world.

Lastly, as we're well into Women's Month, we round out the digital focus by finding out what the concept means to two of this year's Digital Edge Live female speakers, Dr Sindisiwe van Zyl and blogger Miss Milli B, and their views on how all things digital have changed life as we know it...

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Today's top stories
Math men vs mad men? Or renaissance men
[Danette Breitenbach] Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies... read more>>



Focus on Digital Marketing
The digital transformation imperative

Louise Marsland

Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business... read more>>
Defining digital marketing

Louise Marsland

The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour... read more>>
Loeries Creative Week Durban
Loeries recognition across Africa and the Middle East

Issued by The Loeries

This year Loeries Creative Week moved to Durban's sunny shores, and continued the celebration of the exceptional creative talent across Africa and the Middle East... read more>>
Spitfire goes 'guns out' - Durban doesn't know what's hit them!

Issued by Spitfire Films

A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!... read more>>
Marketing
Take your skills to the next level with a Masters in Marketing Management at UJ!

Issued by University of Johannesburg

Differentiate yourself in the workplace and better your career prospects with a Masters degree from the University of Johannesburg... read more>>
Effective marketing and protecting people's personal information

Issued by Amorphous

With the imminent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm that the systems they use are integrous and follow the new legal requirements... read more>>

INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

CLICK HERE TO COMPLETE SURVEY


Advertising
Annual AdFocus Awards close for entries at month end
The closing date for this year's annual AdFocus Awards is noon on 31 August 2015. This is the second year of the Awards, since the merger between the Financial Mail's AdFocus Awards and Jeremy Maggs' The Annual. The Awards ceremony will be held on 25 November 2015... read more>>
Looking back on Dr Ludi Koekemoer's 'blessed journey' through advertising

Leigh Andrews

Many were saddened to hear of Dr Ludi Koekemoer's pending retirement from his role as CEO of the AAA School of Advertising - he's so vibrant and in touch with trends that he seems younger than his years but he's quite the stalwart, having joined the ad industry back in 1972... read more>>
Vicinity Offers introduces the digital evolution of the printed insert

Issued by Vicinity Media

Leading retailers have built their businesses with printed inserts delivered primarily in community newspapers. However as print readership migrates to digital, the insert industry has been left in need of innovation... read more>>



Digital
SEM - Paying for web traffic. What, why, how?

Sophie Baker

SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?... read more>>
Ten reasons why you cannot miss The Digital Edge Live 2015

Issued by NATIVE VML

Join SA's leading thinkers in digital storytelling, along with one of the world's most celebrated filmmakers, commercial directors and producers, to understand how to win the hearts and minds of audiences in the digital age... read more>>
Education
Reimagining education through online learning at Wits in partnership with DigitalCampus

Issued by Search Online Consulting

The University of the Witwatersrand, in keeping abreast of international trends and gaps in the education landscape, has partnered with LRMG Performance Agency to launch a learning platform redesigned around the needs of the corporate professional... read more>>
Exhibitions
Create | decorate | renovate at the 2015 Cape HOMEMAKERS Expo

Issued by HOMEMAKERS

The Cape HOMEMAKERS Expo, one of Cape Town's leading home improvement, décor, design and lifestyle exhibitions, celebrates 20 years in 2015 and will take place from 27-30 August at the CTICC... read more>>
Mobile
Sold on mobile

Mike Laws

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?... read more>>



Online Media
John Brown blends a beautiful YouTube wine series for Pick n Pay

Issued by John Brown

Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base... read more>>
Radio
OFM Music Awards coming in September

Issued by OFM Radio

In September, OFM, the sound of Central South Africa, will present the inaugural OFM Music Awards, recognising and rewarding local artists for their contribution to the music played on the station... read more>>
Research
Ericsson launches report 'Bringing Families Closer Together'
Ericsson ConsumerLab has launched a report 'Bringing Families Closer Together' that looks at how families communicate among themselves, whether in person or using various technologies... read more>>



Social Media
Facebook communities can rate their performance against industry benchmarks
For the first time in South Africa, brands with Facebook communities will be able to rate their performance against a benchmark for the industry in which they trade. read more>>
Women's Month
[WomeninBiz] Diving over the Digital Edge: Dr Sindisiwe van Zyl & Miss Milli B

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. As it's #WomensMonth, we spoke to two of this year's female speakers, each inspiring in their own way... read more>>
Is your brand woman enough?

Charné Verwey & Kaylee Dobie, Issued by Brand Union

On 9 August we celebrated Women's Day. Think of a brand that is targeted at women. It's pink isn't it? It's soft, delicate, and no man would buy into it. Now, think of what Women's Day stands for: strength, solidarity, and courage... read more>>


International
New categories for Eurobest
The European Festival of Creativity, Eurobest, which opened for entries late last week, has announced two new categories and the jury presidents... read more>>
Google-Twitter deal on search moves to desktop
SAN FRANCISCO, USA: Google and Twitter announced on Friday their partnership placing tweets in online search results has been extended to desktop... read more>>
More International
Business
Choosing your business' fiscal year

Sophie Baker

When starting a business, you will need to elect when your fiscal year starts and ends... read more>>
New business
  • GGi Communications adds Avroy Shlain to its client roster - more info
  • Nano Agency wins Mundipharma account - more info

More accounts  Submit a New account
Jobs offered
Paid Search Executive - Cape Town
Mark 1Mark 1 is looking for an experienced paid search executive to join our team. Read more >>


Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director Johannesburg Negotiable remuneration We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>


Institutional Research and Planning Officer - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced institutional research and planning officer (Ref. INB/274/0815). Applications close: 15 September 2015 Read more >>



New events to diarise
Case Studies from Cannes
26 Aug 2015, Cape Town | 10 Sep 2015, Johannesburg

Sales and marketing masterclass - small businesses
Afrikan Makoti Media - 26 Aug 2015, Pretoria

App ideation workshop
Traction - 26 Aug 2015, Rustenburg

Free Digital Marketing Workshops
28 Aug 2015, Johannesburg

Blog photography workshop
Abigail K Photography - 28 Aug 2015, Cape Town

Practical Facebook workshop
Threesixoh - 2 Sep 2015, Pretoria

The Big Issue
Hippo Communications - 2 Sep 2015, Cape Town

Customer experience management and design course
Brandlove Customer Experience (Pty)Ltd. - 3 Sep 2015 to 4 Sep 2015, Johannesburg

How to market on a shoe-string budget?
Upbeat Marketing - 30 Sep 2015, Johannesburg

Upcoming events
Power Series - Power Sales Motivation - 25 Aug 2015, Cape Town | 26 Aug 2015, Durban | 27 Aug 2015, Johannesburg
Richard Mulvey, Charlotte Kemp and Eberhard Niklaus will be speaking at this month's Power Series Business Breakfast event. This talk will leave you feeling inspired and positive about motivation. Read more >>

Getaway Travel & Tourism Conference - 26 Aug 2015, Johannesburg
Gather around the bonfire where you will be guided by the dynamic Dave Duarte on all you need to do to create the fireworks your business needs and deserves! Read more >>

Sunday Times Top Brands Conference
Times Media Events - 25 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

Learn everything about web design in three days!
Multidimensions - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Getaway Travel and Tourism Conference 2015
Ramsay Media - 26 Aug 2015, Johannesburg

Business communication
Quo Vadis Communications - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Quotes
Jarod Kintz
"Wisdom equals knowledge plus courage. You have to not only know what to do and when to do it, but you have to also be brave enough to follow through."

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