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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

[2013 trends] Malls set to 'mobilise' consumers like never before
[2013 trends] Malls set to 'mobilise' consumers like never before

All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...

By Doug Mayne 28 Jan 2013 11:56

[2013 trends] How to metamorphasise mobile marketing this year
[2013 trends] How to metamorphasise mobile marketing this year

"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.

By Kevin Bassett 28 Jan 2013 10:52

[2013 trends] It's not trends that matter; it's the traits marketers need!
[2013 trends] It's not trends that matter; it's the traits marketers need!

I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.

By Thomas Oosthuizen 28 Jan 2013 10:05

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends
[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.

By Gisele Wertheim Aymes 25 Jan 2013 12:59

International event selects local PR consultancy
International event selects local PR consultancy

marcusbrewster has been appointed to promote the South African Success Summit 2013 on behalf of UK-based Global Success Summits. In line with the PR firm's new positioning as a managed communication services provider, it is partnering with event agency The Little Black Book to deliver a holistic marketing solution including sponsorship, social media, speaker coordination and media liaison.

24 Jan 2013 08:34

[2013 trends] Mobile - more of the same? Probably not
[2013 trends] Mobile - more of the same? Probably not

A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.

By Petros Kondos 23 Jan 2013 11:27

Marion Scher
The big in-house vs agency communication quandary

A question I'm constantly being asked, possibly as a result of shrinking budgets, is whether organisations should take communications totally in-house or use one or more agencies.

By Marion Scher 23 Jan 2013 07:05

[2013 trends] 'Goodvertising' - the key to brand leadership
[2013 trends] 'Goodvertising' - the key to brand leadership

There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.

By Thomas Kolster 22 Jan 2013 10:53

Rosey Sekese on 'special leave'

Communications director general Rosey Sekese has been put on special leave, the department said on Monday (21 January).

22 Jan 2013 10:39

[2013 trends] Seven youth-influencer outreach insights
[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013 11:49

You can't snow the snowman

Count me among the few lost souls who had very little interest in watching doping Tour de France cyclist Lance Armstrong being interviewed by Oprah Winfrey.

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 21 Jan 2013 09:57

PRISM Awards announces 2013 judges
PRISM Awards announces 2013 judges

The PRISM Awards have announced the 32-judge panel for the 2013 awards, which close for entry on 25 January 2013.

21 Jan 2013 08:32

[2013 trends] Eyes front and centre
[2013 trends] Eyes front and centre

How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...

By Abey Mokgwatsane 18 Jan 2013 12:05

[2013 trends] The year we stop living to work, start working to live
[2013 trends] The year we stop living to work, start working to live

Increasingly, people are valuing intangibles benefits of a job over the bottom-line salary. 2013 will be the year where recruitment and talent retention are governed by the environment and not simply the pay check.

By Greg Schneider 18 Jan 2013 11:37

Anton Ressel
Is your brand doing its job?

Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.

By Anton Ressel 18 Jan 2013 09:16

[2013 trends] Growing power, vulnerability of the corporate brand
[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013 14:04

Grapevine embraces 2013 with gusto

Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.

Issued by Grapevine Communications 17 Jan 2013 10:27

Epic Communications wins upmarket coffee bar account - Epic Communications
Epic Communications wins upmarket coffee bar account

The Daily Buzz, an upmarket in-house coffee bar operator, has appointed Epic Communications, one of the country's leading strategic and communications agencies, as its official public relations agency.

Issued by Epic Communications 17 Jan 2013 09:56

James Hurford
20 tips for better business writing

If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.

By James Hurford 17 Jan 2013 06:11

[2013 trends] Internal communication: high value, low cost
[2013 trends] Internal communication: high value, low cost

Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.

By Daniel Munslow 16 Jan 2013 10:59

[2013 trends] Everything's so serious - time we loosened up a little!
[2013 trends] Everything's so serious - time we loosened up a little!

In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.

By Karen Ashwin 16 Jan 2013 10:40

New construction conference opens PR company's year

The announcement of Litha Communications as the conference, event and exhibition organiser for the inaugural conference of the SACPCMP (South African Council for Project Management and Construction Management Professions) to be held 11-12 April 2013, rounded off a highly successful year for the PR and events company.

Issued by Litha Communications 16 Jan 2013 09:46

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

Janine Lloyd
Eight ways to rejuvenate your 2013 in PR

2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.

By Janine Lloyd 10 Jan 2013 07:28

New PRISM Awards categories generate strong interest
New PRISM Awards categories generate strong interest

The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.

9 Jan 2013 10:15

Estelle Nagel
The importance of choosing the right spokesperson

Whenever I conduct crisis communication training with clients, I always open with the story of Tony Hayward. Hayward, as you will recall, was the CEO of BP at the time of the oil spill in the Mexican Gulf. He made several unfortunate faux pas from the get-go - The New York Times reported that when the news broke, he asked fellow BP executives, "What the hell did we do to deserve this?" (video)

By Estelle Nagel 8 Jan 2013 06:35

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA - Bizcommunity.com
Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013 11:30

Lucinda Boddy
PR for SMMEs

Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR.

By Lucinda Boddy 19 Dec 2012 05:24

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