James specialises in copywriting in plain language for the financial services sector.
With over 25 years of experience working for top international companies, he brings a vast amount of knowledge and copywriting expertise to every client he works with, such as:
Thomson Reuters (Worldwide) Pricewaterhouse Coopers (Johannesburg) Momentum Insurance (Johannesburg) Hollard Insurance (Johannesburg) Old Mutual (Cape Town) Absa Bank (Johannesburg) Standard Bank (Johannesburg) Unity Bank (Nigeria) Peregrine Investments (Johannesburg) NSFAS (Cape Town) PPS Investments (Cape Town) Bridge Loans (Pretoria) Call Direct Personal Loans (Cape Town) Barclays Wealth Barclays Capital American Express VISA LloydsTSB Bank NatWest Bank HSBC Bank The Royal Bank of Scotland Bank of Scotland Scottish Friendly Assurance Society
Call +27 (0) 742 545 email@example.com
[James Hurford] In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.
[James Hurford] He was one of the most popular and prolific writers of our time. He started out writing westerns, then turned his talents to crime fiction.
[James Hurford] It's no coincidence that people who write well do well. Writing well is one of the best ways to advance your career, no matter what it might be.
[James Hurford] Writing well is important, but so is making it look easy to read. Huge chunks of unbroken text just looks too scary, too long and too much like hard work. So...
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