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James Hurford | Professional Speaker | Trainer | Author, 'Powerful secrets of persuasion and influence.' | Download my FREE eBooks at: www.passion.za.com Call: 0742 545 811 Email:
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James Hurford
[Marketing & Media] For every major document, let time elapse between your first and second drafts – at least over night. Then come at it with a questioning eye and a ruthless attitude.
Posted 3 years ago | Like
James Hurford
[Marketing & Media] Mark Twain said that writers should strike out every third word on principle. "You have no idea what vigour it adds to your style.”
Posted 3 years ago | Like
James Hurford
[Marketing & Media] Never be content with your first draft. Rewrite, with an eye toward simplifying and clarifying. Rearrange. Revise. Above all, cut.
Posted 3 years ago | Like
James Hurford
[Marketing & Media] @ Nthabiseng Mhlambi. Yes, telegrams do still exist.
Posted 3 years ago | Like
James Hurford
[Marketing & Media] Short sentences and short paragraphs – are easier to read than long ones. Send telegrams, not essays.
Posted 3 years ago | Like (3)
Nthabiseng Mhlambi
Hi, I was aking a friend of mine if telegrams still existed but he didnt know, do they still exist, just curious. Posted 3 years ago
How to write persuasive messages

Persuasive copy should always grab the reader's attention, secure their interest, stimulate their desire for the goods or service, and lastly, motivate them to take action...

By James Hurford 13 Mar 2015 04:42

Tips to being a better speaker

Speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

By James Hurford 18 Feb 2015 07:09

'The Golden Thread'

When writing a speech you need to be crystal clear about the message you're trying to get across. Speeches audiences remember tend to follow this principle - they have a single thread that runs through the whole talk...

By James Hurford 14 Feb 2015 13:11

Persuasive power - ethos, pathos and logos

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since...

By James Hurford 26 Jan 2015 05:46

Never be nervous again

The fear of public speaking is the #1 fear of all fears. It ranks far above the fear of death, heights, sickness, jumping out of a plane or loneliness...

By James Hurford 24 Dec 2014 14:00

How to have more impact

The more prepared your speech, the more impact it will have...

By James Hurford 22 Nov 2014 11:08

20 powerful secrets of persuasion

Your ability to persuade and influence people - to get them to understand, accept and act upon your ideas - is crucial to your success...

By James Hurford 24 Oct 2014 08:47

How to be a more natural speaker

Marlon Brando is probably the most famous cue card user in movie history. Brando claimed he used to, "Write my lines on actors faces or pinned cue cards on their costumes."...

By James Hurford 1 Oct 2014 14:43

20 tips to being a better speaker

No matter who you are or what you do, speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

By James Hurford 25 Sep 2014 14:15

While you're speaking, what's your body saying?

Like it or not people judge you by the way you look. Your facial expressions, the clothes you wear, how well groomed you are and your body language...

By James Hurford 8 Sep 2014 06:07

Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you...

By James Hurford 26 Aug 2014 06:07

Four secrets of the world's greatest speakers

John F. Kennedy, Winston Churchill, Nelson Mandela, Martin Luther King and Ronald Reagan... they all learnt that if you want to inspire and motivate people your spirit has to enter...

By James Hurford 7 Aug 2014 07:03

How to avoid the public speaking willies

We've all seen it happen - the stumbling over words, the awful hesitations and lost lines...

By James Hurford 7 Jul 2014 07:32

What makes a leader great... great communication

To become a great leader, you must become a great communicator. You cannot become a great leader, if you cannot speak well.

By James Hurford 24 Jun 2014 15:40

Let's simplify jargon and gobbledygook

It's everywhere - in business, in government in organisations... Jargon (along with its equally unwelcome cousin, gobbledygook).

By James Hurford 25 Mar 2014 11:38

Paragraphs - the building blocks of writing

Paragraphs remain one of the most important parts of writing. They serve as containers for ideas and help break up large chunks of text...

By James Hurford 13 Mar 2014 05:40

The comma - tough to master and easy to mess up

We're dropping commas more than ever because much of our daily writing now consists of quick text messages and hastily typed emails.

By James Hurford 17 Feb 2014 07:21

How to write well

In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.

By James Hurford 17 Dec 2013 05:36

How to write effectively

In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.

By James Hurford 21 Nov 2013 08:42

Elmore Leonard's ten rules of good writing

He was one of the most popular and prolific writers of our time. He started out writing westerns, then turned his talents to crime fiction.

By James Hurford 23 Aug 2013 06:43

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