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Marketing & Media
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James Hurford

James Hurford is founder/owner of Passion - the copywriting company. He has over 25 years of experience working for top international companies, and brings a vast amount of knowledge and copywriting expertise his clients. Call +27 (0) 742 545 881; ; www.passion.za.com.
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Three steps to writing well

[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions.

Posted 7 days ago | Like
James Hurford
[Marketing & Media] For every major document, let time elapse between your first and second drafts – at least over night. Then come at it with a questioning eye and a ruthless attitude.
Posted 2 months ago | Like
James Hurford
[Marketing & Media] Mark Twain said that writers should strike out every third word on principle. "You have no idea what vigour it adds to your style.”
Posted 2 months ago | Like
James Hurford
[Marketing & Media] Never be content with your first draft. Rewrite, with an eye toward simplifying and clarifying. Rearrange. Revise. Above all, cut.
Posted 2 months ago | Like
James Hurford
[Marketing & Media] @ Nthabiseng Mhlambi. Yes, telegrams do still exist.
Posted 2 months ago | Like
James Hurford
[Marketing & Media] Short sentences and short paragraphs – are easier to read than long ones. Send telegrams, not essays.
Posted 2 months ago | Like (3)
Nthabiseng Mhlambi
Hi, I was aking a friend of mine if telegrams still existed but he didnt know, do they still exist, just curious. Posted 2 months ago
James Hurford
Writing – keep in mind that the reader doesn’t have much time. What you write must be clear on first reading.
Posted 2 months ago | Like
James Hurford
[Marketing & Media] Your writing is you. It reveals how your mind works. When the reader doesn’t know you, he judges you from the evidence in your writing.
Posted 2 months ago | Like
James Hurford
[Marketing & Media] Most people write badly because they can’t think clearly. It follows that if you can think clearly, you have a chance of writing well.
Posted 3 months ago | Like

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