James specialises in copywriting in plain language for the financial services sector.
With over 25 years of experience working for top international companies, he brings a vast amount of knowledge and copywriting expertise to every client he works with, such as:
• Thomson Reuters (Worldwide)• Pricewaterhouse Coopers (Johannesburg)• Momentum Insurance (Johannesburg)• Hollard Insurance (Johannesburg)• Old Mutual (Cape Town)• Absa Bank (Johannesburg)• Standard Bank (Johannesburg)• Unity Bank (Nigeria)• Peregrine Investments (Johannesburg)• NSFAS (Cape Town)• PPS Investments (Cape Town)• Bridge Loans (Pretoria)• Call Direct Personal Loans (Cape Town)• Barclays Wealth• Barclays Capital• American Express• VISA• LloydsTSB Bank• NatWest Bank• HSBC Bank• The Royal Bank of Scotland• Bank of Scotland• Scottish Friendly Assurance Society
Call +27 (0) 742 545 firstname.lastname@example.org
We're dropping commas more than ever because much of our daily writing now consists of quick text messages and hastily typed emails.
By James Hurford 17 Feb 2014 07:21
In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.
By James Hurford 17 Dec 2013 05:36
By James Hurford 21 Nov 2013 08:42
He was one of the most popular and prolific writers of our time. He started out writing westerns, then turned his talents to crime fiction.
By James Hurford 23 Aug 2013 06:43
In response Hillary Clinton's claim some time ago that his well-versed speeches essentially didn't mean anything. Barack Obama - the 44th and current President of the United States - made his case for words...
By James Hurford 27 Jun 2013 07:20
It's no coincidence that people who write well do well. Writing well is one of the best ways to advance your career, no matter what it might be.
By James Hurford 11 Jun 2013 10:33
Writing well is important, but so is making it look easy to read. Huge chunks of unbroken text just looks too scary, too long and too much like hard work. So...
By James Hurford 10 Apr 2013 06:16
Since The Consumer Protection Act (CPA) came into full effect in April 2011, it's now against the law to use difficult-to-understand language in financial and legal documents.
By James Hurford 18 Mar 2013 08:25
One of the world's most famous and successful investors - Warren Buffett, prefers to write in plain English. He wrote the preface in the Plain English Handbook, published by the US Securities and Exchange Commission - which gives some useful advice...
By James Hurford 1 Feb 2013 05:42
If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.
By James Hurford 17 Jan 2013 06:11
Fear of writing gets planted in schoolchildren at an early age. We're led to believe that writing is a special language owned by the English teacher, available only to the few who have 'a gift for words'. But writing isn't a skill that some are born with and others aren't.
By James Hurford 25 Nov 2012 08:03
Most people think good writing flows easily and effortlessly on first draft. Nothing could be further from the truth. Harry Shaw said: "There is no such thing as good writing. There is only good rewriting."
By James Hurford 14 Nov 2012 06:45
Hemingway was one of the great American writers of the 20th century. He published seven novels, six short story collections, and two non-fiction works - and he won the Nobel Prize for literature in 1954.
By James Hurford 8 Oct 2012 08:34
Most people write badly because they can't think clearly. It follows that if you can think
clearly, you have a chance of writing well. These tips will help you put on paper exactly what you have in mind.
By James Hurford 14 Aug 2012 10:51
Emails reflect you as well as your company. Write a sloppy email and you come across as a sloppy thinker.
By James Hurford 25 Jun 2012 13:30
Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions.
By James Hurford 24 May 2012 09:50
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