The morning of 26 October 2013 started very pleasantly for Xoliswa Daku, CEO of DCI Holdings, as she woke up with an SMS congratulating her for being the winner of the BBQ Award, Outstanding Woman in Business. For ten years she has been pioneering quality developments and investments through her company in a male-dominated industry.
By Zimkhitha Mqutheni 4 Nov 2013 16:24
Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.
By Zimkhitha Mqutheni 21 Nov 2012 06:02
Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.
By Zimkhitha Mqutheni 12 Nov 2012 10:13