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Mongezi Mtati's profile on Bizcommunity

Mongezi Mtati (@Mongezi) is the founding MD of WordStart (www.wordstart.co.za). Apart from being a kite-boarding and sandboarding adventurer, Mongezi connects companies and brands with measurable word-of-mouth through young African influencers at WordStart. For the latest trends in word-of-mouth follow @wordstarters on Twitter. Mongezi's blog is available at www.mongezimtati.co.za. Contact him at .
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[2013 trends] Seven youth-influencer outreach insights

[Mongezi Mtati] In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

Posted 3 months ago | Like (1)
Mongezi Mtati commented on Pitching in a monstrous economic climate (Part I)
Some riveting stuff here. A lot worth thinking about.
I can't wait for Part 2 :-)
Posted 4 months ago | Like
Beyond apps - Does your 2013 customer engagement strategy include mobile?

[Mongezi Mtati] There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.

Posted 6 months ago | Like (1)
Starving the Creative

[Mongezi Mtati] As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability.

Posted 7 months ago | Like
Mongezi Mtati commented on Why 'Stop the NYDA' is worse than the NYDA
Thulani, thanks for your comment.

Complaining about lack of service is understandable, and as I said the NYDA is as risk averse as banks are. It is a broken organization, like most government agencies.

Being an entrepreneur myself, I do not associate with the NYDA, and this campaign is right to criticize them. After all the coordinated action, then what?

Entrepreneurs, like yourself, need all the help they can get, whether such help is always funding; is questionable. I know many entrepreneurs who are running successful businesses without the help of NYDA, they started with the little they had and that little wasn't as much you invested to get your equipment.

To your point about Vusi and his credentials, that is not what I'm questioning, only the campaign and what entrepreneurs really need. Those cases differ from business to business.
Posted 10 months ago | Like
Mongezi Mtati commented on Why 'Stop the NYDA' is worse than the NYDA
Thulani, thanks for your comment.

Complaining about lack of service is understandable, and as I said the NYDA is as risk averse as banks are. It is a broken organization, like most government agencies.

Being an entrepreneur myself, I do not associate with the NYDA, and this campaign is right to criticize them. After all the coordinated action, then what?

Entrepreneurs, like yourself, need all the help they can, whether such help is always funding is questionable. I know many entrepreneurs who are running successful businesses without the help of NYDA, they started withe the little they had.

To your point about Vusi and his credentials, that is not what I'm questioning, only the campaign and what entrepreneurs really need. Those cases differ from business to business.

Oh, it's Mtati.
Posted 10 months ago | Like
Mongezi Mtati commented on Why 'Stop the NYDA' is worse than the NYDA
In my view, we should coordinate the kind of action that enables entrepreneurs to develop and build businesses.
Posted 10 months ago | Like
Mongezi Mtati commented on Why 'Stop the NYDA' is worse than the NYDA
Thanks for the comment/
Posted 10 months ago | Like
Why 'Stop the NYDA' is worse than the NYDA

[Mongezi Mtati] On Sunday evening, I saw a tweet by Ramon Thomas saying "Watching @VusiSpeaker on #Interface, on SABC3, talking about the 'Stop the NYDA' campaign". I had heard of the campaign before so I tuned in expecting an interesting debate. Within 15 minutes, I realised that our dependence on funding isn't completely "entrepreneurial".

Posted 11 months ago | Like (1)
Ever-shrinking personal networks and the value of the "inner circle"

[Mongezi Mtati] Our increased usage of social networks has ensured that the word "friend" is used loosely to mean someone you are friends with online, and have met offline. Chats I had with bloggers and perceived influencers in the trusted authentic amplification of brands and products revealed some interesting nuggets.

Posted 11 months ago | Like (2)

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