It's that time of the year again, the moment when the key global creative awards season comes to an end and the South African creative awards season begins.
Abey Mokgwatsane 12 Aug 2013
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
Abey Mokgwatsane 2 Nov 2012
South Africa needs a new breed of leadership to address the country's challenges and promote a flourishing democracy.
Abey Mokgwatsane 9 Jul 2012
Recently I had the honour of speaking at Cape Town Entrepreneurship Week on how challenger-brand thinking can be used as a framework for entrepreneurship and some other thoughts. As per my usual style of presentation, it was made up of images that I spoke to, rather than words on slides. So since distributing my presentation won't help, I wrote this summary to share what I spoke about.
Abey Mokgwatsane 28 Nov 2011
The world is in flux: American politicians have played 'who blinks first' and arrogantly slid the world into economic turmoil; the euro is facing possible collapse; and all indications are that we're heading for another recession before even recovering from the last one. Added to this, technology continues to change the way people interact every day. It is in this context that I ask: "What will the future agency look like?"
Abey Mokgwatsane 29 Aug 2011
For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference.
Abey Mokgwatsane 29 Jan 2010
Most executives who run small-to-medium size businesses in the marketing industry will tell you that they always feel as if their business is on a knife's edge, characterised by inconsistent revenue streams, ever-changing client lists and high staff turnover, among other perennial problems. You're never entirely sure that you will be around next year. This opinion piece aims to give some guidelines to those among us looking for long-term sustainability and growth within the marketing industry.
Abey Mokgwatsane 21 Apr 2008
On 21 June 2003, Miller Genuine Draft (MGD) was launched into the South African market, a day that has subsequently been named Miller's Eve. The launch night's objective was to create an intense experience for innovators and early adopters in the alcoholic beverage market and without doubt, this is exactly what was achieved - by using a completely innovative launch approach for that time.
Abey Mokgwatsane 26 Mar 2008
Marketers are really good at crafting and communicating brand promises but in the age of the enlightened consumer and fierce competition, it's imperative that they start dedicating more resources to living up to those brand promises.
Abey Mokgwatsane 11 Jun 2006
Are you voting in the upcoming local government election? If the 2005 HSRC survey is anything to go by, 60% of you will be exercising your civil duty on 1 March. This figure is a decent margin higher compared to the last two local elections that were 48% and 49% for 2000 and 1995/6 respectively.
Abey Mokgwatsane 27 Feb 2006