Abey Mokgwatsane is the outgoing CEO of the VWV Group (www.vwv.com), the global brand experience agency which specialises in creating experiences that change perceptions and inspire action, such as the opening and closing ceremonies of the 2010 FIFA World Cup. From January 2012, he will be CEO of Ogilvy South Africa (@OgilvySA).

Founded in 1981, VWV is a hub of specialist business units focusing on video and film production, event management, Internet and multimedia applications, and corporate and direct theatre. The group is best known for its creative track record both here and abroad, including the most awarded experiential agency in Loeries' history.

Abey started his career as a marketing trainee at VWV, after which he joined the South African Breweries (SAB) marketing team. He worked as brand manager for Castle Loud - a young adult, 360-degree brand activation property for Castle Lager. Castle Loud went on to win the 2002 super budget Raptor Award for sponsorship excellence.

Then in June 2003, he spearheaded the launch of Miller Genuine Draft (MGD) into the South African market as senior brand manager. At SAB, Abey was the recipient of three Managing Directors Award for marketing excellence.

In 2005, Abey and two partners, Jameson Hlongwane and Wanda Shuenyane, acquired a majority stake in the VWV Group. Abey served as group marketing and sales director until December, 2005, when he was appointed group CEO.

He is also an acknowledged speaker on experiential marketing and challenger brand thinking.

Contact Abey on tel +27 (0)11 799 2600 or email and follow @Abeyphonogenic on Twitter.