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Estelle Nagel's profile on Bizcommunity

Estelle Nagel has worked in PR and marketing for 6 years and is currently PR Account Manager at DUO Marketing, a marketing and communications firm focusing on the ICT sector in South Africa.
The importance of choosing the right spokesperson

[Estelle Nagel] Whenever I conduct crisis communication training with clients, I always open with the story of Tony Hayward. Hayward, as you will recall, was the CEO of BP at the time of the oil spill in the Mexican Gulf. He made several unfortunate faux pas from the get-go - The New York Times reported that when the news broke, he asked fellow BP executives, "What the hell did we do to deserve this?" (video)

Posted 4 months ago | Like (3)
The Ban-Ban Club: the rise of banned advertising

[Estelle Nagel] Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing.

Posted 5 months ago | Like (1)

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