[Samantha Wright] It's time to start getting creative and utilising these "influencers" with clever campaigns targeted at those platforms. The opportunities are endless.
[Samantha Wright] Social media influencers are beginning to play a much larger role in brand communications in South Africa.
[Samantha Wright] It's been harped on enough and smart SMEs have come to the social media party. It's a fantastic marketing tool to add to your brand building arsenal.
[Samantha Wright] It'll likely upset a host of marketing folk who feel like they've discovered the next big thing, but let's be honest, content marketing isn't anything new.
[Samantha Wright] Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
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