You've been meaning to do it, last year and the year before ... but in 2014 that untidy customer database may just become a huge liability.
By Kevin Bassett 6 Feb 2014 14:54
For those planning to upgrade their cellphone in 2013, care must be taken, given the three elephants of computing (Google, Apple and Microsoft), who are stomping on mobile territory. Users need to know who's who in the zoo, because they are fundamentally different.
By Kevin Bassett 15 Feb 2013 15:07
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
By Kevin Bassett 28 Jan 2013 10:52
If you're told you can buy a 30-second advert and get three minutes of eyeball time for free, you're going to ask how. And the likely answer? "Engage the audience. Obviously." (With or without exasperated eye roll.)
By Kevin Bassett 19 Jul 2012 09:05
Mobile is trending and 2012 won't be any different. But the products will, so here's a look at why, what and maybe. [video]
By Kevin Bassett 16 Jan 2012 13:00
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