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Kevin Bassett's profile on Bizcommunity

Kevin Bassett, a mobile communications specialist, is the founder and CEO of Floodgate Communications (2004). Floodgate (www.floodgate.co.za) specialises in mobile communication strategies that deliver solutions for marketing and advertising, corporate internal communications, call centres and customer queries. Call Kevin on cell +27 (0)82 652 0530, email , follow @KevBassett and @FloodgateComms on Twitter or SMS kevin to 34007 (R2), and he'll call you right back.
All | Articles | Comments | Profile
First choose operating system then handset

[Kevin Bassett] For those planning to upgrade their cellphone in 2013, care must be taken, given the three elephants of computing (Google, Apple and Microsoft), who are stomping on mobile territory. Users need to know who's who in the zoo, because they are fundamentally different.

Posted 3 months ago | Like
Kevin Bassett commented on Regularity and relevance breed loyalty
Interesting. My take away is to call 'unsubscribes' - good one, thanks.
Posted 3 months ago | Like
[2013 trends] How to metamorphasise mobile marketing this year

[Kevin Bassett] "Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.

Posted 3 months ago | Like (1)
Kevin Bassett commented on [Biz Takeouts Lineup] 50: Mobile in South Africa and Africa with Google
Can anyone tell me if 2Oceans Vibe podcasts these please? I have looked on their site but can't seem to find one - i am guessing that they don't.
Posted 3 months ago | Like
Kevin Bassett commented on Mobile Ubuntu - a Unix powered smartphone
anyone interested in Ubuntu may enjoy this article and video: http://lifehacker.com/5972559/the-ubuntu-mobile-os-introduced-today-coming-to-phones-in-2014
Disclaimer: i am not connected to anything in the video or Ubuntu in any way.
Posted 3 months ago | Like
Kevin Bassett commented on Shoprite Checkers offers instant shopping discounts on mobiles
great initiative .. but i can't find the BB or iStore Apps...?
Posted 5 months ago | Like
Kevin Bassett commented on 2oceansvibe launches listenership pricing model
Hi, interesting and you may like to read this article on the same topic...
http://www.mobilecommercedaily.com/can-advertising-dollars-ensure-engagement
Posted 5 months ago | Like
Kevin Bassett commented on Die Wonderwerker
On recommendation I went to see Die Wonderwerker last night. I was blown away; the true tragedy of this beautiful film may be that it is perceived as an 'Afrikaans' film and people avoid subtitles.
A point to be made is that as 'Joe citizen' i had not heard of the film until the word of mouth recommendation.
It excels on every level and should be the talk of the country.
Posted 6 months ago | Like
Kevin Bassett commented on Apple: from icon to product
I well remember what happened the first time that Mr Jobs left Apple ...
Posted 6 months ago | Like
Kevin Bassett commented on Renewed mobile Facebook focus, iPhone 5 launch: Ignore mobile at your peril
John, being as i5 is so mobile friendly do you have any view on why they have ignored a NFC capability, please?
Posted 7 months ago | Like

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