No matter the industry in question, every business sector has a completely unique set of challenges, and the PR industry is no exception. However, in the current marketing environment there are certain situations that PR professionals must handle which can be particularly tough.
Lucinda Boddy 8 Apr 2013
There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.
Lucinda Boddy 15 Nov 2012
There can be no greater myth than the old adage, "no publicity is bad publicity". While brands and organisations cannot always control the kind of publicity they receive, how they react to negative publicity can make or break their reputations.
Lucinda Boddy 21 Sep 2012