[Lucinda Boddy] You can enlist as many different digital tools as you like but without a comprehensive understanding of how digital platforms work as part of an integrated online strategy, they will do little for your overall business performance.
[Lucinda Boddy] No matter the industry in question, every business sector has a completely unique set of challenges, and the PR industry is no exception. However, in the current marketing environment there are certain situations that PR professionals must handle which can be particularly tough.
[Lucinda Boddy] Public relations experts are quickly catching on to the fact that visual communication is often a more powerful way of informing, educating and persuading individuals than written comunication.
[Lucinda Boddy] As PR professionals we encourage our clients to tweet, blog and post as we are well aware of the world of opportunities that social media platforms have provided. Why then, are we so slow to build our own media profiles?
[Lucinda Boddy] The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.
[Lucinda Boddy] Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR.
[Lucinda Boddy] There can be no greater myth than the old adage, "no publicity is bad publicity". While brands and organisations cannot always control the kind of publicity they receive, how they react to negative publicity can make or break their reputations.
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