Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets.
The State of the Nation address, statues, xenophobia, , signal jamming, load shedding and more have been a catalyst to many to step back and take a long, hard look at our beautiful country. Working as a PR and communication specialist, and talking to media daily for over a decade, my personal introspection included the growing challenges in the media landscape - political leanings, commercial versus editorial and a rapidly evolving digital landscape amongst others.
In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.
Nicole Capper 3 Dec 2012