Epic Communications

Brace of clients elect Epic as agency of choice in May

Epic Communications has secured two new public relations accounts in May, confirming its status as one of South Africa's most sought-after strategic communications and PR agencies. 23 May 2012 09:51

Gullan&Gullan

Be more strategic about your social media

[Desirée Gullan] According to the 2010 Social Media Marketing Report, 67% of marketers planned to increase their use of social media channels including blogs, Twitter, and Facebook. As more brands integrate social media into their marketing and communications plans, a social media strategy has never been more vital. 18 May 2012 11:53

General Motors drops Facebook advertising on eave of IPO: Why?

[Walter Pike] General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. This news has had the web buzzing with wildly differing views. Here's my take. 16 May 2012 16:47

Chatroom

A different spin on PR journalism...

[Angela Naumann] The recent incident at the Cape Town Press Club with Agriculture Minister, Tina Joemat-Petterson, has brought up a whole discussion on the topic of "newsmaking". I am pleased to read Brent Meersman's response in which he sets the record straight about the purpose and processes of press clubs, not just in Cape Town. 14 May 2012 11:38

SA wins Gold, Bronze at One Show Interactive

NEW YORK, US: Out of a total of 91 Pencil winners representing 17 different countries awarded at the 2012 One Show Interactive in New York City on Friday night, 11 May 2012, South Africa scooped one Gold Pencil and one Bronze. For the first time ever, there was a tie Best-of-Show 72andSunny for "MFCEO"for K-Swiss and DDB Paris for "A New Warrior" for Greenpeace. [multimedia] 14 May 2012 10:47

Communications agency partners with UJ to mentor PR students

Building on the partnership success of 2011, integrated communications agency, Waggener Edstrom, will continue to invest in students from the University of Johannesburg's (UJ) School of Communications in 2012, by equipping students with the latest tools and resources to enter the competitive field of public relations and communications. 11 May 2012 12:49

PR perspective from bloggers

While the PR industry is engaging with bloggers and using them as an addition to or even replacement for traditional media, bloggers, like the media, have preferred communication norms and rules. 10 May 2012 12:03

Livewired Public Relations

Essentials for PR newbies

[Chanel Michaeli] Starting your first day at work is intimidating for anyone, no matter what the chosen field. In public relations there are a few things that can really help you feel more comfortable and confident as you begin to climb that corporate ladder. 9 May 2012 13:27

Grapevine Communications

Social media: synergy with PR agencies

[Marie Yossava] With social media's popularity increasing rapidly, PR and advertising agencies have been feeling the pressure to embrace this global development and incorporate social media into their client offering. This has resulted in many ad agencies hiring social media professionals. 3 May 2012 12:55

High Pitch Media

Modern-day PR measurement: AVE's step aside for total value

[Mika Chauke] PR measurement is at a junction. For many years PR practitioners have trusted AVE's to prove to the C-Suite how effective their latest PR campaign was or how solid their media relations are. However, AVE's are being phased out to make place for tools that can measure exposure, engagement, influence and action - better known as Total Value. 3 May 2012 11:35

Panellists announced for Thought Leadership Digibate on trends

At the fifth Thought Leadership Digibate this Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report. 26 Apr 2012 13:31

Start planning that Loeries trip

The 34th Annual Loerie Awards, which take place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. The two awards ceremonies are limited to 1500 seats per night, so early booking is advised. 26 Apr 2012 10:16

Breakdown of 2012 D&AD results

LONDON, UK: A total of 66 Yellow Pencils were awarded to the best of the world's design, advertising and communications work at the 2012 D&AD Awards, the organisation's fiftieth anniversary, last week in London. Here are the breakdowns by country and category. 25 Apr 2012 13:44

What makes consumers trust your advertising?

[Chris Moerdyk: @chrismoerdyk] The tsunamic growth of social media in marketing has shown quite clearly that many guises of online advertising are far more trusted by consumers than ads appearing in conventional media. It all makes complete sense. 25 Apr 2012 10:55