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Episode 138: Isilumko Activate and Agency Focus with 20Across looking at Influencer marketing.

Date: 2 Jul 2015
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Crisis communications in a digital era
Crisis communications in a digital era

Communication is critical to ensure that a crisis is managed effectively and contained, and that the company's reputation is protected throughout. Especially in an era of social media, where the public has many options at their disposal to either rate or slate a brand...

By Janine Hills 2 Jul 2015 14:00

[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across

Tune in to the Biz Takeouts Marketing & Media radio show, 2 July 2015, from 9-10am, as show host Warren Harding chats to Lauren Durant and Fabrizia Degli Esposti...

1 Jul 2015 11:17

The role of communications to increase, reveals research
The role of communications to increase, reveals research

A recent report by VMA Group Africa found that the South African communications landscape is an increasingly in-sourced function, where the skills of the in house communicator are becoming crucial for service delivery...

30 Jun 2015 12:51

The South African Institute for Drug-Free Sport appoints Tenfour - Tenfour
The South African Institute for Drug-Free Sport appoints Tenfour

The South African Institute for Drug-Free Sport (SAIDS) has appointed Tenfour as its communication agency...

Issued by Tenfour 30 Jun 2015 10:24

Judging the best in communications at the 2015 APEX Awards
Judging the best in communications at the 2015 APEX Awards

Taking place on 20 July at the Sandton Convention Centre, the 2015 APEX Awards' adjudication panel have been judging entries based on extremely stringent criteria.

30 Jun 2015 08:21

Seven ways to win with conference presentations
Seven ways to win with conference presentations

Planning a kick-ass conference involves scheduling presenters to share their wisdom, brand-knowledge and make key corporate announcements...

By Kelly McGillivray 25 Jun 2015 12:25

The celeb PR way with CSA
The celeb PR way with CSA

CSA (formerly Celebrity Services Africa) communications director, Davin Phillips lets us in on the power of the Instagrammer and what PR and communications is actually all about...

By Leigh Andrews 25 Jun 2015 12:00

Mercedes-Benz back as major sponsor of Fashion Week
Mercedes-Benz back as major sponsor of Fashion Week

African Fashion International has announced that Mercedes-Benz has renewed its title sponsorship of Fashion Week for another three years and that it has also appointed Tribeca Public Relations to manage all media interactions...

24 Jun 2015 13:15

Improve your networking skills
Improve your networking skills

Networking is important to build relationships and increase your circle of contacts. These contacts can help you, refer you to people (or refer other people to you) and teach you valuable lessons...

By Sophie Baker 24 Jun 2015 13:10

Five steps to the perfect corporate profile
Five steps to the perfect corporate profile

A description of your company is necessary in today's digital world, with websites, SEO, mobile access, and social networks all adding to the list of platforms from which you can advertise your services.

By Roane Swindon 23 Jun 2015 13:04

Tell me and I'll forget; show me and I may remember; involve me and I'll understand
Tell me and I'll forget; show me and I may remember; involve me and I'll understand

In a world where communication and confidence are crucial to one's success, it's imperative that students who graduate from institutions of higher learning are equipped with all the necessities required to enter the working world...

By Nkhensani Moyane 23 Jun 2015 06:30

Why your company's comms team needs a reputational strategy
Why your company's comms team needs a reputational strategy

Reputational strategy. It's a phrase that strikes fear into the hearts of many a business without a clue where to start, especially when a communication crisis hits. FIFA, anyone? That's where Joanne Botha of Pillar9 comes to the rescue...

By Leigh Andrews 23 Jun 2015 06:00

IABC announces winners of the Gold Quill Awards - IABC Africa Region
IABC announces winners of the Gold Quill Awards

The International Association of Business Communicators has announced the Excellence and Merit winners of the 2015 Gold Quill Awards programme, which recognises business communication excellence globally...

Issued by IABC Africa Region 22 Jun 2015 09:59

One easy tip for producing non-crap digital copy
One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015 06:41

Trust spoken of is rarely earned
Trust spoken of is rarely earned

A joint research study by the Chartered Institute of Management Accountants (CIMA) with Robert Phillips, author of 'Trust me, PR is dead', into the use of the word 'trust', indicates that the use of the word...

20 Jun 2015 11:48

PSG invests its brand equity in Publicis Machine - Publicis Machine
PSG invests its brand equity in Publicis Machine

Leading financial services group PSG has entrusted its brand health to Publicis Machine, appointing the agency as its ATL and digital partner, effective 1 March...

Issued by Publicis Machine 12 Jun 2015 10:42

[NewsMaker] Monica van der Spuy
[NewsMaker] Monica van der Spuy

Gauteng Bureau Head of marcusbrewster, Monica van der Spuy, has been promoted to Business Director, taking on a larger strategic management and development role across the business...

By Louise Marsland 11 Jun 2015 10:39

Meropa and Lange 360 Strategic Communications merge
Meropa and Lange 360 Strategic Communications merge

Public relations agencies, Meropa Communications and Lange 360 Strategic Communications, have joined forces to form South Africa's largest, independent, national public relations consultancy...

10 Jun 2015 10:27

Linking engagement to performance
Linking engagement to performance

Employee engagement and internal communication have become top business priorities among senior executives around the world. No longer is the function seen as a 'nice to have'...

By Daniel Munslow 10 Jun 2015 06:00

This is why CEOs laugh at marketers, PR and ad people - Chris Moerdyk
This is why CEOs laugh at marketers, PR and ad people

Marketers, PR people and especially ad agencies are breaking the first rule of their own trade by not talking to their target markets in a language they understand. It's so bad it's the equivalent of running Croatian soap powder ads in Peru...

Issued by Chris Moerdyk 9 Jun 2015 10:14

Having a ball - Blue Moon Corporate Communications
Having a ball

What's the value of a pit full of brightly coloured balls in a corporate meeting room? One might well wonder. Blue Moon took the plunge and tried it out...

Issued by Blue Moon Corporate Communications 8 Jun 2015 10:45

Greg Wright
Why inter-agency collaboration will work for you

As a creative agency, partnering with a digital development team gives you the upper hand. In having access to the latest technological know-how, you open yourself up to a vast new playing field...

By Greg Wright 4 Jun 2015 06:11

Rolf Akermann
The ultimate sleeping pill! Vision and mission statements...

If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...

By Rolf Akermann 3 Jun 2015 14:05

One-eyed Jack's fairytale entertainment PR specialist dream comes true
One-eyed Jack's fairytale entertainment PR specialist dream comes true

One-eyed Jack's co-owner and founding member, Manuela de Deus tells the simple story of a girl and her cat into a full-service specialist entertainment agency, with sponsorship and marketing at its core...

By Leigh Andrews 1 Jun 2015 14:00

What went into The Lime Envelope brand refresh?
What went into The Lime Envelope brand refresh?

If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often...

By Leigh Andrews 28 May 2015 14:00

You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

By Samantha Wright 27 May 2015 13:23

IABC Africa introduces incoming chair - IABC Africa Region
IABC Africa introduces incoming chair

The Africa Region of the International Association of Business Communicators (IABC) has announced that Carol Allers will succeed Daniel Munslow as regional chairperson for the 2015 to 2016 term...

Issued by IABC Africa Region 27 May 2015 12:46

New Surf Auto and Verve! celebrate Women in White - Verve
New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range...

Issued by Verve 25 May 2015 12:07

Three steps to nailing your next pitch
Three steps to nailing your next pitch

Even though PR practitioners are good writers and good promoters of their clients' brands, most account managers and executives are not the most effective presentation/pitch-givers...

23 May 2015 09:58

Openfield to run with Springbok Sevens - Openfield
Openfield to run with Springbok Sevens

Openfield has been appointed by SARU to manage and implement the PR for the Blitzboks for the upcoming HSBC World Sevens Series 2015/16 and the Road to Rio for the Olympics...

Issued by Openfield 21 May 2015 12:30

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