BizTrends 2018

Subscribe to industry newsletters

Gwen Watkins
Grasping readers in tune with your vision

Readers resonate better with language that attracts their attention and makes an impact...

By Gwen Watkins, Issued by Freelancers Writing Services 18 hours ago

IAB SA announces Bookmarks 2018 jury president, chairs
IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

1 day ago

Nic Simmonds
Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 1 day ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Creative burnout
Creative burnout

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture....

By Jessica Coombs 10 Jan 2018

Boris Dzhingarov
Three tips to effectively handle misunderstandings with clients

While there's no way to avoid miscommunication completely, there are effective ways to handle misunderstandings to move toward resolution. Here are three of those ways...

By Boris Dzhingarov, Issued by Monetary Library 5 Jan 2018

Image credit:
Steinhoff's reputation is in tatters

Steinhoff faces the threat of becoming the biggest bankruptcy in South African corporate history. How does this happen? Regine le Roux reckons it all boils down to lack of internal governance...

By Regine le Roux 29 Dec 2017

Image credit: Deyan Georgiev - .
Disruption, propaganda for hire and the age of juniorfication

Claudia Ferguson looks back on 2017 and lists three key insights the year has provided for the PR industry...

By Claudia Ferguson 25 Dec 2017

Kunene-Msimang to put icandi CQ on the African map
Kunene-Msimang to put icandi CQ on the African map

icandi CQ has appointed Thembi Kunene-Msimang as chairperson, forging a new era for this leading local communication specialist, as they venture into Africa and the growing tourism sector...

Issued by icandi CQ 18 Dec 2017

Palesa Madumo, executive director of strategy at Vuma Reputation Management and founder of Prisms Young Judges and Bongani Mogari, PR coordinator at Seven Colors Communications and 2017 Prisms Young Judge.
#PrismAwards2018: Call for young judges

The Prism Awards are once again searching for 11 of the best young minds seeking the title of Prisms Young Judge for the 2018 awards...

By Juanita Pienaar 15 Dec 2017

macgyverhh -
Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

Four unconventional ways to promote your business
Four unconventional ways to promote your business

Today there are various methods - which keep increasing by the day - to promote your business, whether you're on a budget or not...

Issued by Naija Writers’ Coach 12 Dec 2017

Sabre Awards Africa open for PR professionals
Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries...

8 Dec 2017

6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear....

By Shane Dolan 7 Dec 2017

inSite granted 2017 Global Excellence Award
inSite granted 2017 Global Excellence Award

inSite has recently been selected as South Africa's Most Innovative Communications Consultancy - 2017 by AI Magazine...

Issued by inSite Education 4 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Chris Moerdyk
Do you know what is building and breaking down your reputation?

My clients usually contact me about their corporate reputation only once some sort of assault has been made on their brand - which is fine, but also a bit late...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Nov 2017

Another big digital win for Ogilvy
Another big digital win for Ogilvy

Ogilvy South Africa was acknowledged as the 2017 FM AdFocus Digital Agency of the Year - after delivering enviable growth in its digital business, off an already high base...

Issued by Ogilvy & Mather 27 Nov 2017

Seven Colors Communications appointed to manage public relations for the Rand Show 2018
Seven Colors Communications appointed to manage public relations for the Rand Show 2018

Dogan Exhibitions & Events, the custodian of the Rand Show brand, has appointed Seven Colors Communications to manage the Rand Show 2018 Public Relations account with immediate effect...

Issued by Seven Colors Communications 24 Nov 2017

(From Left to Right) - Nicolas Pompigne-Mognard, Founder and CEO of APO Group and Abdelaziz Bougja, Chairman of World Rugby’s African association, Rugby Africa during the signing ceremony of the agreement under which APO Group becomes the main Official Sponsor of Rugby Africa, at Royal Garden Hotel on November 12, 2017 in London, England. (Photo by Eamonn M. McCormack/Getty Images for APO Group).
APO partners with Rugby Africa

APO Group and Africa's rugby governing body, Rugby Africa, sign a ground-breaking strategic partnership to develop the sport across Africa...

21 Nov 2017

Wunderman SSA appoints Kagiso Musi
Wunderman SSA appoints Kagiso Musi

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account...

Issued by Wunderman 15 Nov 2017

A-list Communications takes over Topshop and Topman South Africa PR account
A-list Communications takes over Topshop and Topman South Africa PR account

PR and brand experience agency A-list Communications has signed on as the official PR agency for Topshop and Topman from November 2017...

Issued by A-LIST COMMUNICATIONS 14 Nov 2017

Steers celebrates culture with launch of Respek Nation campaign
Steers celebrates culture with launch of Respek Nation campaign

Rosebank's popular First Thursday's came alive on 2 November as Steers launched the Respek Nation campaign. Trailblazers in hip hop descended on Cutthroat Entertainment's La Familia store as various elements of the culture were showcased...

Issued by DNA Brand Architects 13 Nov 2017

Grapevine adds Serengeti to residential portfolio
Grapevine adds Serengeti to residential portfolio

Ideally located just 15km from OR Tambo International Airport, Serengeti Estates is a prime location for frequent travellers, corporates and families to own a home...

Issued by Grapevine Communications 8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

The Flock eventing platform in action for MTN App of the Year.
Why flocking to digital eventing platforms is a good idea

The MTN App of the Year awards were a success a few weeks ago, but have you ever wondered about the tech-savvy system behind the awards? Mike Lysko, CEO and founder of Flock Eventing Platform explains the connectivity, convenience and entertainment opportunity of the delivery mechanism...

By Leigh Andrews 7 Nov 2017

PR in the digital mix
PR in the digital mix

It's a fascinating time to be working in media. It's not just PR that's changing, it's advertising too. In fact the lines between the two are becoming more and more blurred...

By Genevieve Cutts, Issued by MANGO-OMC 7 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

Show more