Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

M-Net increases Africa Magic content

[Gregory Gondwe: @Kalipochi] MultiChoice Malawi has announced that M-Net, the South Africa-based pay TV channel, will be increasing their range of Africa Magic channels in celebration of a decade long service to their viewers. 6 Mar 2012 11:06

MALSWITCH rebrands

[Gregory Gondwe: @Kalipochi] Malawi Switch Center Limited (MALSWITCH) which provides and maintains an infrastructure of electronic payment solutions in Malawi, including the system used by the country mobile phone service providers, has rebranded. 16 Feb 2012 12:14

MACRA rebrands, unveils new plan

[Gregory Gondwe: @Kalipochi] The Malawi Communications Regulatory Authority (MACRA) has rebranded and launched its new logo. The logo depicts its new approach to ensuring that there is universal access to the Information and Communication Technology (ICT) services. 28 Oct 2011 09:07

Japan's Fujitsu to expand Malawi's ICT

[Gregory Gondwe] Japanese ICT giant, Fujitsu, has launched a new range of modern products in Malawi as a drive to expand Malawi's ICT sector. 15 Aug 2011 13:21

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

[Issa Sikiti da Silva] SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region. 9 May 2011 11:29

Coca-Cola Malawi uses music to launch campaign

[Gregory Gondwe] Coca-Cola Malawi on Saturday, 9 Aril 2011, launched its 'Surprise your Senses' sampling campaign with music featuring some of Malawi's top modern music outfits. The launch took place in Blantyre at the Blantyre Sports Club. 11 Apr 2011 09:37

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Zain Malawi to rebrand to Airtel Malawi

[Gregory Gondwe] India's Bharti Airtel on 22 June 2010 formally announced their takeover of Zain Malawi after signing a Memorandum of Understanding with the Malawi government which will in earnest rebrand from Zain Malawi to Airtel Malawi alongside all other Zain operations in Africa in September this year. 28 Jun 2010 12:52