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#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 2 days ago

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.
How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series...

By Louise Marsland 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za
Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news...

By Louise Marsland 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

By Louise Marsland 28 Jul 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing...

By Louise Marsland 26 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

National mobilisation of entrepreneurialism
National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?...

By Naseem Javed 20 Jul 2017

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Here's a free tool for valuing your startup

Nigerian company CompexAfrica has launched a free online business valuation tool for startup owners…

By Tom Jackson 3 Feb 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

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20 startups to pitch to investors at Angel Fair Africa

Twenty startups have been selected from nine African countries to pitch in front of investors that include Dave McClure, Tim Draper and Chris Kirubi...

By Tom Jackson 7 Nov 2016

Pay as you go solar power
Pay-as-you-go solar power growth in Africa

Solar Freedom Africa is another PAYG energy startup making waves in this critical sector in Africa...

By Tom Jackson 24 Oct 2016

Ghanaian startup AF Radio launches playback app
Ghanaian startup AF Radio launches playback app

Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7...

By Tom Jackson 21 Oct 2016

Mark Zuckerberg live streamed address
Facebook CEO aims to connect the world

Facebook founder and CEO, Mark Zuckerberg aims to connect the entire world to the internet to make the world a better place...

By Danette Breitenbach 2 Sep 2016

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Africa is ripe for disruption

The Africa rising narrative is not wholly dead, says Graham Cruikshanks, TBWA\ Africa's Director of Africa Operations...

By Graham Cruikshanks 15 Aug 2016

Three tips to help your brand avoid getting eaten for breakfast on Twitter
Three tips to help your brand avoid getting eaten for breakfast on Twitter

Making your brand an interesting voice to listen to on social media is a mixture of intuition and trial and error. The Telkom social media accounts lack of both of these was exposed...

By Skhumbuzo Tuswa 11 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Company identity and your start-up: how to cultivate a winning culture
Company identity and your start-up: how to cultivate a winning culture

Culture - it can make or break an otherwise viable business. It's that personality that drives performance, that special something that draws people to want to be part of an organisation...

By Harry Welby-Cooke 14 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

By Oresti Patricios 27 Jun 2016

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#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

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#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

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