On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed NATIVE VML...
10 Dec 2015
Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on 18 September and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract...
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
A global ad campaign by Survival International, 'Discover the hidden secrets of Botswana', is putting the spotlight on Botswana's persecution of Africa's last hunting Bushmen.
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
The Women in News (WIN) programme, a leadership programme for African women working in media and launched by the World Association of Newspapers and News Publishers (WAN-IFRA) in 2010, is now accepting applications from women media professionals from either the business or editorial side of newspapers in Botswana, Namibia and Zambia.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.