The digital shifts every African marketer should be watching

This edition unpacks why nostalgia is emerging as a powerful driver of brand relevance, how marketers can improve visibility in AI powered search environments, why attention matters more than impressions, and what the latest platform updates mean for brands navigating an increasingly complex digital landscape.

You'll also find practical insights on creator effectiveness, social commerce, live TV's role in driving digital engagement, and a case study showcasing how dentsu's Merkury technology delivered significantly stronger audience targeting performance.

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