A recent panel discussion saw members of the Gerety Grand Jury talk about this year's winning work, offering some insights on what made these pieces so remarkable.
Hosted by Danette Breitenbach, the managing editor of Bizcommunity, the insights panel included grand jury members Brenda Khumalo, founder, Lobengula Advertising South Africa; Imen Gharbi, managing director & owner, Doze Agency, Tunisia; Colette Osibo, chief executive officer, Accelerate Media Group, Nigeria; and Sandra Amachree, head of communications – marketing, The Heineken Company, Nigeria (Image supplied)
Hosted by Danette Breitenbach, the managing editor of Bizcommunity, the jury panel included:
- Brenda Khumalo, founder, Lobengula Advertising South Africa
- Imen Gharbi, managing director & owner, Doze Agency, Tunisia
- Colette Osibo, chief executive officer, Accelerate Media Group, Nigeria
- Sandra Amachree, head of communications – marketing, The Heineken Company, Nigeria
The jury members gave examples of work that they loved and why. Trends that emerged from the discussion on the winning work included the rise of interactive and entertainment elements, story-based insights, cultural awareness, and local insights.
The jury members talk through some of the work in this regard, such as the The Kit Kat Heist and The Count - SickKids.
Watch the video to hear all the jury's insights.
Named for Frances Gerety, the copywriter who in 1948, coined the slogan "A diamond is forever”.
See the winning work here.
