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Marketing & MediaHow Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools
Cell C 14 Sep 2026

There is a direct correlation between accountability and high performance, the higher the accountability, the higher the performance.
Let’s explore exactly what accountability is: Accountability is about employees taking ownership of their job, their tasks and their deliverables.
To hold somebody accountable means to ask them why they did or didn’t do something, this implies asking questions. Asking questions is much more effective that “telling” somebody something for a variety of reasons.
So, what should you hold your people accountable to?
From experience, the business owners that don’t hold their people accountable don’t do it for some of the following reasons: