7 Jan 2013

Marketing & Media South Africa

 
www.ads24.co.za

2013: A year of opportunities

Welcome back to all our readers, clients, contributors and an early welcome to all our future readers, clients, and contributors.

The end-of-year period last year was extremely quiet, but we have been busy... searching out and loading what news we think you will want to know, and also taking a look back to 2012... to our top stories, most-read articles, most-read contributors and more.

We're continuing to grow... currently we have more than 390,000 subscriptions across all our portals, and they're increasing by the day. In terms of subscribers, we've increased from about 153,500 on 1 January 2012 to more than 212,100 today - an increase over the year of just short of 59,000 new subscribers.

So what are you waiting for - subscribe now. This presents opportunities to our clients and contributors to reach an ever-growing audience of people eager to see what your company is doing, is offering, and what you, as a contributor, are saying.

2013 is a year of opportunities for all - let's grab them.

Rod Baker: Content Director

Responses to this column welcomed in our ed's column archive. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive contributor pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Bizcommunity on Twitter and join us on Facebook!

Top stories


Editorial news

Marketing

Bizcommunity's Most Popular lists for 2012
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting. Read more >>

Poor local marketing 'fails mobile apps'
[Alistair Anderson] Mobile device applications (apps) are not marketed well enough in South Africa to make substantial money for their developers or companies, according to World Wide Worx. Read more >>

'What Women Want'
Looking at what marketers can do to relate better to the major spenders. Read more >>

Crossing borders with virtual offices
[Lewis Edward] The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices. Read more >>


Advertising

Anti-mosquito campaign increases brand awareness
An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers. Read more >>


Cinema

Ster-Kinekor to close Cinema Nouveau in Cavendish Square
Ster-Kinekor has confirmed that it will close its Cinema Nouveau theatres in Cavendish Square in Cape Town. The last trading date at Cavendish Nouveau will be 13 January 2013, and not 17 January as stated earlier. Read more >>


CRM

Soothing customers online, in person
In a digital age where dissatisfied consumers vent their concerns through biting viral videos, nasty blog posts or negative online comments, managers need to develop strategies to soothe angry customers in person as well as online. According to new research, combating anger on social media can be simple for companies, as long as they get in front of a problem to prevent it from growing. Read more >>


CSI

Clover's CSI programme wins award
Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00. Read more >>

FNB Fund hospice programme reducing HIV/Aids impact
The FNB Fund has actively supported hospices in South Africa with the focus on the provision of quality and compassionate care. Its hospice programme strategy is aligned to the reduction of HIV/Aids impact on individuals, families, communities and society by supporting the integrated Home-Based Care (HBC) programme within the hospice units. Read more >>

Garden projects brighten up waste ground in Cape Town
The Cape Town branch of the Institute of Waste Management of Southern Africa (IWMSA) and the City of Cape Town's WasteWise project has donated time, equipment, seeds and compost for garden projects across the city. Read more >>

Orwa the adopted elephant
Orwa, an orphaned elephant has been adopted through the David Sheldrick Wildlife Trust last year by the staff at Jenman African Safaris. Read more >>

Lead SA repeats call for name and shame campaign to tackle drunk driving
[Issued by Lead SA] Lead SA has again called on authorities to partner on a campaign to name and shame convicted drunk drivers. Read more >>  visit press office >>


Digital

Vulnerabilities - main target for cybercriminals in 2013
It's reckoned that vulnerabilities in social networks and mobile devices will be the major targets of cyber-criminals in 2013 and vulnerabilities in Java and Adobe will be widely used as a point of entry to infect computers. Read more >>

iMIND partners with Strutta to deliver suite of social media marketing tools to African market
[Issued by MediaMind] MediaMind Africa's service partner, iMIND, has partnered with Strutta, a leading platform for online contests and sweepstakes promotions, with the deal set to elevate social media marketing and promotions in Africa to a world-class level. Read more >>  visit press office >>


Events & Conferencing

ECHO Events and partners collaborate on the NACMA Awards Production
[Issued by ECHO Events and Conferences] The inaugural National Choral Music Achievement Awards (NACMA), hosted for the first time in the history of the choral music industry, took place at the Durban Christian Centre (The Jesus Dome) on 7 December 2012. Read more >>  visit press office >>


Magazines

Intrepid publisher launches an intrepid new magazine
[Chris Moerdyk] Under normal circumstances anyone who told me they were going to launch a new magazine would get the full force of my cynicism and a suggestion that it would probably be a lot less risky and more profitable to start up a combi-taxi operation employing only AWB drivers in full uniform and flying the old South African flag from the radio aerial. Read more >>

New men's glossy Business Class hits the road in January
Times Media's new upmarket men's magazine will launch in March. Business Class will be a 60+ page glossy magazine delivered to 70,000 selected subscribers of The Sunday Times Business Times in LSM 9 & 10 areas. Read more >>

Easy DIY announces new editor
Easy DIY is pleased to announce that Angela Richardson, founder of Seed Creative Projects, has been appointed editor of Easy DIY from the winter issue of 2013 (on sale May 2013). Read more >>

South African entrepreneurs spearheading the natural beauty products industry!
[Issued by Ndalo Media] Destiny magazine is profiling four women who are playing their part in advancing the natural beauty products industry in South Africa. These ambitious women, through hard work and determination, founded their companies and are now operating as the CEOs. Read more >>  visit press office >>


Media

Naspers 'head and shoulders above its rivals'
[Nick Hedley] JSE-listed Naspers is now less of a media company and more a diversified technology investor - becoming one of few global conglomerates to achieve this feat. Read more >>

Show me the money - 2013's return to media basics
[Issued by Carat] The importance of proving return on investment to clients is probably the biggest overall focus media agencies will see in 2013, says Lerina Bierman, Media Director at global media agency, Carat. Bierman says 2013 will be a year of returning to basics, as budgets continue to bite and clients demand to see real value. Read more >>  visit press office >>


Mobile

Nashua Mobile Glomail partnership
Nashua Mobile has extended its retail footprint with Glomail partnership to increase its retail footprint and make its products and services accessible to customers wherever they are. Read more >>

Toppling of Telkom's dominance, biggest change to IT landscape in 2012
[Jeff Fletcher] The final toppling of Telkom's stranglehold as the dominant last-mile provider in South Africa was the biggest change to the IT landscape in 2012. While the change has been a long time coming, the combined efforts of mobile network operators (MNOs) and the fibre optic network providers has demonstrated that it is now not just possible, but actually convenient, to buy connectivity services that do not transverse the Telkom network. Read more >>

Stretch your holiday, not your budget!
[Issued by AfriGIS] AfriGIS Navigator (South Africa) with live traffic and national coverage, in proud partnership with Altech Netstar Traffic, leaders in providing intelligent, real-time traffic data to South African road users, is now available on a 30-day free trial. Read more >>  visit press office >>


Online Media

SA's top ten most popular YouTube video ads in 2012
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are: Read more >>

News24's Newsmaker of the Year has been announced
[Issued by 24.com] News24 has named the Lonmin unrest, which culminated in the police opening fire on protesting miners, killing 34 of them, its Newsmaker of 2012 after users voted for the candidate or event of their choice. Read more >>  visit press office >>


Out of Home

Out-of-home trends for 2013
Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013. Read more >>

Nando's takes advantage of location based advertising
Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando's is using 20 store locations for smart ads/location based advertising on taxis. Read more >>


PR & Communications

PR for SMMEs
[Lucinda Boddy] Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR. Read more >>


Production

The new Hollywood? Cape Town takes on Tinseltown
[Robyn Curnow and Teo Kermeliotis] According to CNN Marketplace Africa, last February, tens of thousands of moviegoers stormed cinemas around the United States to watch Chronicle, turning the superhero thriller into a surprise hit that topped the US box office on Super Bowl weekend. And where was the film made? Right here - in South Africa. Read more >>


Publishing

More US readers buying digital books
SAN FRANCISCO, USA: US readers are increasingly opting for digital books instead of ink-and-paper editions, according to a Pew Research Center study released at the end of December Read more >>


Radio

Sport and Education: Top of the Algoa FM 'playlist' for 2013
[Issued by Algoa FM] Algoa FM is gearing up for a busy 2013 with sports and education on the top of the regional station's 'playlist'. Read more >>  visit press office >>

OFM welcomes Yolanda Maartens to 09:00-12:00 slot
[Issued by OFM Radio] OFM is excited to welcome Yolanda Maartens to the midmorning slot, weekdays between 09:00 and 12:00. Yolanda is a homegrown talent from Potchefstroom. She has been part of the OFM team for three years, making her mark on the brand and its listeners with her friendly presentation style on Saturday mornings from 09:00. Read more >>  visit press office >>


Recruitment

Top 10 New Year's resolutions for employers
[Johan Botes] Here are some resolutions for 2013 for you that you, as an employer, may well find useful. Get them right now - and avoid any unpleasant surprises during the year. Read more >>


Sponsorship

Damelin sponsors bursaries at Miss Teen India SA
Damelin sponsored prizes to the winners at the 12th Miss Teen India SA gala event on 30 December 2012 at the Coastlands Umhlanga Conference Centre. Read more >>


TV

Afcon shakes up SABC shows
The Africa Cup of Nations matches, which are set to create football mania in Johannesburg from 19 January until 10 February, will also be shaking things up on the TV front. Read more >>

SABC fails the test
NEWSWATCH: Cricket is one of SA's leading sports and our national team - unlike our national football team - is ranked at the top or near the top in all forms of the game, but, as Daily Maverick and ESPNcricinfo report, the SABC will not be airing the SA-NZ test matches live. Read more >>

New app gives Samsung viewers access to latest news, entertainment
Offering access to magazines, news, weather, games, and movie information and trailers, Samsung Electronics has partnered with South African online publishing company OnMag Online Publications to launch onTV, exclusively for the Samsung Smart TV range. Read more >>

Bonang makes Forbes list
[Nomaswazi Nkosi] Popular radio and television personality Bonang Matheba is excited at having made it into the list of Forbes Magazine's 13 most influential artists in Africa and has promised to work harder to make her star shine brighter. Read more >>


Youth Marketing

International award pays tribute to South Africa's campaign against drinking & driving
Anti-drinking and driving organisation South Africans Against Drunk Driving (SADD) has won the Prince Michael International Road Safety Award in recognition of its national university project, focusing on vehicle crashes as a leading cause of death amongst the youth. Read more >>


International
Dubai Lynx opens for entries
DUBAI, UAE: The annual Dubai Lynx Awards, currently in their seventh year of setting the benchmark for creative excellence in communications in the MENA region, are now accepting entries. Read more >>

Millward Brand's Futures Group: Top 10 emerging digital, media trends for 2013
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. Read more >>

2013 One Show: Deadline looms
NEW YORK, US: Happy New Year! January means new beginnings, but it also means the One Show deadline is only a few weeks away - you have until 31 January 2013 to get those entries in. Read more >>

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013
MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services. Read more >>

What shaped TV in 2012 and what you need to know for 2013
CANNES, FRANCE: The TV experience is now extending well beyond the main screen as broadcasters explore innovative ways for their audience to engage with content and brands - on-air and offline. Download an exclusive white paper by VAST MEDIA, which highlights some of the most innovative examples of digital TV brand extension. Read more >>

Informa Telecoms & Media identifies Top 10 trends for 2013
LONDON, UK: Informa Telecoms & Media today revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector. Read more >>

More International...


Partners
Cooking up clean air in Africa
Where there's smoke, there's disease? They're little more than a pile of burning sticks with a stew pot atop them, but these open fires or basic cook stoves have been linked to the premature deaths of 4 million people annually, many of them young children, writes Cheryl Dybas, of the National Science Foundation. Read more >>



Ornico new ad showcase
Television
Nando's
Vodacom
Sars
Standard Bank
Savanna

Radio
FNB
Mercedes Benz
Timberland
Amarula
Sunday Times
Visit the ad showcase

Galleries
Pete Tong at Samsung Galaxy's New Year's Eve Live City Linkup

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Government
Two held over Sowetan matric results theft
[Katlego Moeng, Crime Reporter] A man and his son have been arrested in connection with the illegal possession of copies of Sowetan's matric results supplement the night before the official release. Read more >>

SA concludes second term on UN Security Council
South Africa, on 31 December 2012, concluded its second term as an elected member of the United Nations Security Council (UNSC) said the Department of International Relations and Cooperation (Dirco). Read more >>

Matric pass rate improves to 73.9%
A total of 73.9% of the matriculants who sat for the National Senior Certificate (NSC) examinations in 2012 passed their exams. Read more >>

More Government news...


Motoring
Bumper 2012 for vehicle sales
[Alexander Parker] Motor vehicle manufacturers, retailers, sales and marketing executives in South Africa will look back on 2012 with some satisfaction after sales levels recorded about 10% growth this year. Read more >>

At last - an entry level Honda
[Henrie Geyser: motoring editor] There is a new kid on the entry level small car playground and it is more than capable of upsetting all the others when it comes to class and comfort, ride quality, looks and price. It's the brand new Honda Brio and it represents the Japanese carmaker's first appearance in a market segment it has not competed in before. Read more >>

More Motoring news...


Travel
Etihad Airways flies record 10.29 million passengers during 2012
Etihad Airways has surpassed its target of carrying 10 million passengers in 2012 and is set to achieve a 22% increase on the total of 8.41 million passengers for 2011. Read more >>

Air Seychelles increases Johannesburg services
Air Seychelles has announced an additional weekly service to Johannesburg, effective 24 March 2013. The change brings return services between the Seychelles and Johannesburg to a total three per week. Johannesburg services will also move to daytime departures and arrivals, shifting from the current overnight services, which will greatly enhance connectivity across South Africa. Read more >>

Global Traveler names South African Airways 'Airline of the Year'
South African Airways (SAA) has won Global Traveler's highest honour, being named "Airline of the Year" by the publication for global business travellers and fans of luxury travel. Read more >>

More Travel news...


BizLounge
An Unexpected Journey
[Charles Siboto] "In a hole in the ground there lived a hobbit." Thus, one of the greatest children's books introduced our little furry-footed friends to the world and all were amazed, and the world has never got over hobbits since. Read more >>

2012 Most Popular lists for Bizcommunity Lifestyle
Here they are, Bizcommunity.com Lifestyle's 2012 lists of most popular articles and contributors. Read more >>

More BizLounge news...


Jobs offered
Digital Creative Designer - Bruma
You will be responsible for the creation and execution of all interactive projects. Main areas that you will be focusing on are UX, web, mobile. Three - five years' exp. Read more >>

Junior Events Assistant - Johannesburg
Idea-listic Events is looking to employ a well groomed, well mannered, professional go-getter in the position of junior events assistant. Read more >>

Operations/Procurement Administrator - Johannesburg
Rocket Creative requires a dynamic operations and procurement administrator to join their creative team in 2013 who is superbly detail orientated, multi talented and who finds multitasking effortless. Read more >>

Editorial Sales Executive - Johannesburg
If you are highly motivated and passionate about celebrity news, this is the ideal opportunity to start your sales career at one of the leading photographic agencies in the country. Read more >>

Junior Research Executive - Cape Town
Analytix BI are looking for a motivated junior research executive with a global outlook and a solution-driven approach to join our market research consultancy. Read more >>

National Account Manager - Alternative Media - Woodstock - Cape Town
We require a dynamic self motivating account manager to sell advertising space on a digital network. Two to five years experience in advertising sales required. Liquor Industry experience - beneficial Read more >>

Senior PR Consultant - Johannesburg - Northern Suburb
Reward your career efforts by including this leading, global PR consultancy on your resume. Your PR skills and experience on a corporate and business to business portfolio are key. Read more >>

PR Account Executive - Johannesburg - Northern Suburb
A leading PR consultancy is looking to appoint an account executive to join their dynamic team. Read more >>

PR Account Director Consumer - Cape Town
We are looking for a PR account director who is based in Cape Town and who is exceptionally PR consumer heavy. Read more >>

Junior Sales Coordinator - Johannesburg
Rocket Creative Design and Display seeks a driven junior sales coordinator to join our team to boost sales by assisting the team with clientele co-ordination. Read more >>

Account Manager - Parkhurst
We are looking for a strong client service person to play a pivotal role within the account management of the company clients. Read more >>

Promotions Coordinator - Durban
Velti Events is looking for a promotions coordinator to join the KZN team to assist and coordinate all necessary requirements of the promotions and activations department. Read more >>

Sales Executive - Pretoria
Do you have what it takes to work in a challenging, fast paced, results driven environment? We are looking for exceptional sales people to join our headoffice in Pretoria. Read more >>

Medium-Weight Designer - Johannesburg
Promise is seeking a medium-weight designer with beautiful craft and design skills. An understanding of how design solves business challenges gets you to the front of the queue. Read more >>

IT Operations Manager - Johannesburg
The role involves working closely with decision makers in other departments to identify, recommend, develop, implement, and support cost-effective technology solutions for all aspects of the organisation. Read more >>

Sponsorship/Exhibition/Delegate Sales - Tokai - Cape Town
Hypenica is growing its sales team! Read more >>

Deputy Head of Data Production Unit - Cape Town
Responsible for managing the scripting and processing of all our PAPI, CATI, CAPI and CAWI projects. Proven management in analytical data-processing environment and strong technical, programming and analytical background. Read more >>

Lead Compositor - Bryanston
We're looking for somebody with a hot showreel and good experience in the animation and motion graphic field to join us. Look forward to seeing your work. Read more >>

Manager Insights/Research Strategy - Rivonia
Manager "insights and research" strategy as well as consumer insight research specialist needed in Rivonia Read more >>


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Quotes
"I think in terms of the day's resolutions, not the years'. (via Brainy Quote)" - Henry Moore


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Jobs offered



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Maliza Booysen
Community Manager at Estee Lauder Companies SA
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sales consultant at Easy Store
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Astrid Diliberto
Creative Director, Sales and Marketing


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Corporate Social Review 3rd and 4th Quarter 2012
CORPORATE SOCIAL REVIEW 3rd & 4th QUARTER 2012 http://corporatesocialreview.org.za/?page_id=2483...
[Mark F]
Graphic Designer
I' am a South African (Gauteng) based graphic designer (Freelancer Designer). As a graphic designer,...
[Chesly Silaule]
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