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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 16 hours


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The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9% market share. Google Android continued to lead among smartphone platforms, accounting for 53.7% of smartphone subscribers, while Apple secured 35%.
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