| 16 Jul 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Don't be a twit when you tweet We know, it's not the first time you've been warned, but we're doing it again, anyway, because there are a few cases at least in which people's tweets have turned around and bitten them - sometimes in the pocket. Nerushka Deosaran, an Associate at Norton Rose SA suggests you think before you tweet. On the career path, perhaps next time you decide to change jobs, it will be time to go mobile. According to an article on Memeburn, if you're thinking about a career change, you should probably think more about mobile, and less about Facebook and SEO. Social media is something FSPs must integrate into business objectives. So says James Saulez, head of online trading at Global Trader. He reckons social media in South Africa is often perceived to be a cheap alternative to conventional marketing and brand awareness, but it can be much more than that. There has been a very steep decline in the number of new businesses - your future advertising and marketing clients - in South Africa, but Anton Ressel reckons it's not all doom and gloom. In fact, he says Entrepreneurship in SA is in better shape than you think. Rod Baker, Content DirectorPS Find out more about the state of South African media and marketing, by listening to the latest Biz Takeouts podcast from the Biz Takeouts Marketing & Media radio show. PPS Take a look at the latest Ornico ad showcase. Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Marketing & Media
 Find out more about the state of South African media and marketing by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
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Marketing
 [Chris Moerdyk: @chrismoerdyk] It doesn't surprise me in the least that marketing and particularly its prima donna progeny called advertising, is not taken seriously in corporate boardrooms round the world. Read more >>
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 [Marion Scher] I arrived in London 10 days ago and after exiting Heathrow, turned to my friend who'd collected me and said: 'Maybe I'm imagining it but I haven't seen a single sign, flag, advert, anything that would denote the Olympics are being held here in three weeks' time?' She smiled and said: 'funny you should mention that'. Read more >>
 [Chemory Gunko] To cut through the clutter and make your email the one that jumps up and grabs attention requires seven simple steps, beginning with catching the readers' attention. You have three seconds - if that - and the most important tools in your arsenal are your subject line and page title tag. Read more >>
Advertising
 Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read more >>
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 [Rod Baker] NEWSWATCH: A billboard erected by the Light of Nations Church has been damned by OUT, the gays rights group, and others - including the general public - for seemingly implying to some that homosexuality is an "affliction", reports IOL. Read more >>
Cinema
CRM
 Social media platforms are often perceived to be simply tools for people to network, yet if properly integrated into the financial services industry, they can also present significant value into a business' objectives by and contributing to the revenue stream. Read more >>
CSI
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Design
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 [Nerushka Deosaran] Last year one media personality threatened to sue another media personality claiming that her tweets were defamatory to their brand. The tweets included the adjectives "young hoe" and "drunk." The target's lawyers sent a letter requesting a halt on the tweets, an apology and damages in the amount of R85 000. Read more >>
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 [Anton Ressel] Social media for business is exploding. Everywhere one turns, it seems there is another online marketing specialist extolling the absolute necessity of a comprehensive social media strategy. A Facebook page, Twitter account, LinkedIn profile, Pinterest page...the list of requirements goes on and on. Read more >>
 [Howard Rybko] The new domain extension names were designed to unclog the constipation resulting from the lack of availability of dot com names (and the handful of alternatives like dot net, dot biz and dot org) and in mid-June 2012, big internet players paid out millions to grab names in the highest stakes game in web history. Read more >>
Education & Training
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Magazines
Media
 Mvelaphanda Group has delayed posting the documents relating to its proposed takeover of media group Avusa until Wednesday, 18 July 2012. Read more >>
 NEWSWATCH: Phil Molefe has been placed on special leave, reports City Press, and the ANCYL reckons it's because he gave too much airtime to Julius Malema, reports news24.com. Meanwhile, media watchers give their views on Zapiro's "penis" cartoon, and satire in general, and its readers have some very contrasting views on the cartoon, reports Mail & Guardian. Read more >>
 NEWSWATCH: In his response to Radio 702's Yusuf Abramjee's complaint about a leader article published in The Times, Joe Latakgomo sets out the issues in Times Live. Read more >>
 The Medical Aid Media Monitor ( MAMM) had talked to the Dramatic, Artistic and Literacy Rights Organisation (Dalro) and signed a Media Monitoring Organisation licence to enable Dalro to collect royalties on behalf of its members such as publication agencies, the organisation has announced. Read more >>
Mobile
 Thinking about a career change? Well, you should probably think more about mobile, and less about Facebook and SEO, according to an article on Memeburn. Read more >>
Newspapers
Independent News and Media (INM), the country's largest newspaper group, is up for sale, Business Day reported on Thursday 12 July 2012. Read more >>
 [Mamodima Monnakgotla] Sowetan has a new deputy editor. She is Mapula Nkosi, 41, the first-ever woman to hold the position on the newspaper. Read more >>
 [Gill Moodie: @grubstreetSA] Two weeks ago, media giant Naspers released a good set of annual financial results, driven mostly by digital but even in the print business, Media24, there were bright spots. This week Media24 CEO, Esmaré Weideman, tells Bizcommunity about the process of repairing the long-term circulation damage of Cycad, where City Press and the Daily Sun are going and why the push for a print-media charter is another attempt by the government to control the print media. Read more >>
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 [Janine Lloyd] The rise of interest in Pinterest also bring with it questions about copyright, as the era of social networking has changed the way we interact, consume media, advertise and express ourselves. Read more >>
Out Of Home |  |
 [Craig Page-Lee & Erik Warburg] Commuting is one of those unavoidable routines much like taking a shower and getting dressed in the morning. As with everything else, there are trends, phases and technological developments and it is up to advertising agencies to capitalise on these to the benefit of their clients. Read more >>
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Recruitment
[Anton Ressel] Recent studies show a worrying and very steep decline in the number of new businesses being started in South Africa. However, if one looks a bit deeper there is cause for optimism. Read more >>
TV |  |
 BERLIN, GERMANY: To strengthen their green brand core, Siemens aimed to further position themselves as an environmentally friendly and ecologically sustainable company. Read more >>
 NEW YORK, US: Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the launch of the Nielsen Innovation Lab, a program designed to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness. Read more >>
 LONDON, UK: The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its 'VirtualBagel' experiment, an imaginary business which it started in a bid to test it, received 1600 'likes' in just 24 hours despite the fact that the 'VirtualBagel' page offered no products or interesting content. Read more >>
More International...
Marketing
 [David Blyth] So much has changed over the last 25 years - both business and consumers have changed significantly - especially in their expecations of brands. Yet for the most part, the structure and the role of the marketing department has essentially stayed the same. Read more >> [Terri Brown] Internal marketing has evolved rapidly in the past decade, with a notable shift away from simply sharing information with employees to creating behaviour changing communication. Read more >>Advertising
 Even before officially opening, the new MacDuff directing collective known simply as 'Us' landed a board from 140 BBDO and client, Metropolitan Life. The ad has just been onlined and will be out next month. Read more >> A charming new spot from Morrisjones portrays a young boy in art class mistaking the Debonairs Pizza Tower for the Leaning Tower of Pisa. Read more >>Branding
Fast-growing marketing communications group By Design has announced a new corporate identity and new name - By Design Africa. Read more >> True to the spirit of Citroën's 'Creative Technologie', Havas Sports & Entertainment conceptualised what has been hailed as an industry first, the DS5 Explore Challenge, to introduce Citroën's flagship model to South Africa. Read more >> Redefine Properties, a property loan stock company listed on the JSE and the second largest company in its industry, contracted Yellowwood to create a brand positioning and marketing strategy that would support their revised strategic direction as a company, in order to lead them into their new financial year and into the future. Read more >>CSI
 Estée Lauder South Africa has teamed up with the Make A Difference Foundation (MAD) to bring about real and lasting change in the lives of young talented South Africans. Read more >>Design
 Finding ways to engage larger target markets and get a product exposed to a greater audience in a greater amount of locations is the key to generating increased sales in emerging markets. In order to do this it is critical for a successful marketing budget to have very cost-effective advertising mediums. Read more >>Digital
 South Africans can show their support of Cape Speed, SA's first Formula Student team, who will be racing at Silverstone, UK, by powering a real-time Scalextric race track, an exact replica of the UK's Silverstone race track, via social networks with their tweets or Facebook likes. Read more >> [Antonio Petra] The release of the 2012 Internet Access in South Africa report by World Wide Worx has made it clear that the local online population has moved past the point of viewing the internet as a distraction. Read more >> Promise Digital ended its first operational year in 2011 on an exciting high. In addition to acquiring many brands from the through-the-line agency's existing client base, Promise Digital was appointed as Renault South Africa's digital agency. Read more >>Britefire has added two more courses to their extensive selection of core e-marketing workshops on offer: Balance, an analytics course for digital marketers, and UpCell, a mobile marketing course, are added options to the ever-popular, intensive and career-boosting e-marketing professional certificate curriculum. Read more >> Sometimes constraints, be it budget or time, compel companies to choose a particular facet of digital to focus most of their resources on. This article considers two of the big players in the field of digital marketing in South Africa, namely mobile and email marketing. Read more >>Education & Training
In an increasingly competitive marketplace, many businesses are suffering unnecessarily from a lack of financial literacy amongst staff who struggle to understand the basic financial facts of their organisations - but this is easily remedied by the relevant training, say experts. Read more >>Milpark Business School will participate again at the annual SABSA Business School Expo on 7 August this year at the Sandton Convention Centre. Read more >>Events & Conferencing
This year's Innovation Summit, taking place in late August in Johannesburg, will bring together a high-powered panel of local and international inventors, entrepreneurs and left-field thinkers to apply their minds to reversing South Africa's innovation slide. Read more >> The World Ranger's Day Family Day will take place on Sunday, 5 August, at 10am at Jo'burg Zoo, in the band stand open area. This is the first of what is planned to become an annual event and has been proudly sponsored by Stryker South Africa. Read more >> When local comedy hero John Vlismas turned 39, he refused to let the experience of maturation pass without commentary or provocation. In true Vlismas style, he chose to celebrate with "38' Special", a two-hour comedy special at The Lyric Theatre. Mann Made Media was tasked with capturing this comedic feat on film. Read more >> Wow Factor Design and Décor was chosen as the preferred décor supplier when Emperors Palace hosted the chefs from Café de Monte Carlo restaurant on 22 and 23 June. Read more >> True Technical is proud to have recently had Hansie van Eeden, one of the industry's finest stage and set builders, working alongside their crew as head of staging. Read more >> The Jeppe Athletics club recently honoured their top members at a glorious awards evening held at The Royal Johannesburg golf club. The top runners, tri-athletes and walkers were celebrated through various awards and prizes. Read more >>Exhibitions
 Exhibitions attract the same or similar audiences to each show that is produced and so, in order to stay new and exciting, you have to be innovative about events and value added programmes that you add to your exhibition, says Amanda Cunningham, managing director for The Wedding Expo. Read more >>Magazines
 Nicole Allen, editor of Wedding Inspirations, has seen this leading bridal title grow from a stylish, handbag-sized A5 to a gorgeous A4 that is truly world class. We asked her a host of questions about the magazine and the challenges faced by niche publications. Read more >> Singer, model and SABC2 2007 Supersterre winner, Kobus Muller (27) of Gauteng, was named the hottest of them all when he walked away with this year's heat ManWatch winner title. Read more >>Online Media
[Diane Charton] With stats from Nielsen revealing that nearly four in five active Internet users visit social media sites or blogs, social media is a channel that few organisations feel they can completely ignore. Yet few companies have grasped just how fundamentally social media will transform their relationships with their clients over the next few years. Read more >> Out Of Home
 As part of its all-new national advertising campaign, Dial Direct insurance has had fifteen London Cabs branded with its latest "Simple Smart" communication message by transit media specialist, Graffiti, to highlight their "One Touch Solution" offering. Read more >>PR & Communications
I facilitated a customised media training session to high-level executives from a South African insurance powerhouse in Cape Town last week. Apart from arriving a harried half-hour late due to an unforgivably behind schedule flight, I was caught in the cross-hairs of the CEO's gun sights as I walked through the door. Read more >>Production
 Ola! Films firmly believes there is a place in the world for rotund men in shiny suits and plump-cheeked beauties poured into foolish frocks. That's why, when Draftfcb's highly entertaining Vodacom Durban July concept came round the bend, Ola! Films director Mfundo Mkhize was champing at the bit to be part of the action. Read more >>Egg Films' Verushka Vogt has directed a series of short documentaries over the past five months for popular energy drink, Power Play. The first documentary on DJ ID went straight to the top of YouTube's South African chart and currently has over 26 000 views with the campaign's channel on more than 100 000 views. Read more >>Promotions |  |
 Following the evictions of well-known celebrities and reality TV personalities from the much talked about Big Brother Africa show on DStv, an event is put on every Tuesday to celebrate the recently evicted contestants. Read more >>Radio
 Community radio advertising specialist, The Media Connection, was recently rated as a Level 1 Black Economic Empowerment (BEE) contributor, with 135% recognition, upping its standing from that of a Level 3 last year. Read more >> How much do you love South Africa? Why are you happy to be living here? Why is it "lekker to be here"? After a recent rebranding campaign, Jacaranda FM last week announced the launch of its "Lekker To Be Here" campaign - a positioning statement which forms part of the station's overall brand experience. Read more >>Research |  |
The Online 101 training courses run by SAMRA in conjunction with PSA and held at the SAMRA offices on 16 and 17 May were fully subscribed and all 20 delegates played a role in designing questions to answer a marketing question, and then scripting it in a survey management programme. Read more >>Retail
 Esona, a boutique winery based in Robertson, is stretching the limits of a top-to-bottom approach through an interactive promotional campaign which takes advantage of Pyrotec's full service offering. Read more >> A till slip can say a lot about a shopper - telling you what, where, when, who and how. But did you know that Shopper Diary from Inperspective can tell you so much more? Read more >>Sponsorship
 The SANSUI Summer Cup has grown in stature, attendance and success over the last three years. The JD Group has now renewed its commitment to the SANSUI Summer Cup. This year's event will again take place at the historical Turffontein Racecourse on Saturday, 1 December. Read more >>Youth Marketing |  |
 Despite the controversy surrounding the Department of Basic Education recently, the state of the country's education system made the top of the priority list for a group of ordinary South Africans brought together by Argo: a local media company working in the youth and education sectors. Read more >>
| | Television | Citroen Aircross | Vodacom | Old Mutual | Virgin Money | Mazda CX-5 |
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 [Chris Bathembu] The Southern African Development Community (SADC) exploded with jubilation following news on Sunday night that South Africa's Home Affairs Minister Nkosazana Dlamini Zuma had won her bid to become the first woman to lead the powerful African Union Commission. Read more >>
 [Keshni Pillay] While the South African Constitution allows everyone the rights to picket, present petitions, demonstrate and assemble peacefully and unarmed, the sad reality is that these gatherings often turn violent and destructive. The recourse for victims of this kind of violence was recently clarified by the Constitutional Court. Read more >>
PARIS, FRANCE: Emerging powerhouses China and India will lead the way in churning out university graduates by the end of the decade, the Organisation for Economic Cooperation and Development (OECD) says. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] South African Car of the Year title-holder Hyundai continues to strengthen its grip on the local car market with a continuous flow of good-looking, well-equipped and extremely competitively priced vehicles - so it comes as no surprise that its newly unwrapped i30 hatchback is also bang on target and breathing right down the necks of the European carmakers. Read more >>
More Motoring news...
 Several roads in the country were closed to motorists on Saturday following heavy snowfall and rain, including the N1 north of Beaufort West and the N12 near Victoria West in the Western Cape. Read more >>
 [Brian Berkman: contributing editor, travel] Contributing editor Brian Berkman asked Janie van der Spuy about the 10 things she loves about keeping her head in the clouds, literally, the places she has visited and the experiences she's had. Read more >>
More Travel news...
 [Daniel Dercksen] If ever you felt misunderstood or alone, or not sure of where you fit into the scheme of things, the German film Vincent Wants To Sea will rejuvenate your belief in life and friendship. If life's a journey then Vincent Wants To Sea is a great way to map out an adventure that begins with a dubious meeting between strangers that leads to a life-changing and unique exploration of differences that separate and ties that bind. Read more >>
 [Daphne Cooper] Sunday Morning is a gentle, funny, poignant, intimate play that is given enchantment and tenderness in the hands of James Cunningham, who performs this one-man show. Read more >>
 [Johann M. Smith] Oh, Mondays! The restart of commerce culture's tyrannical conformity cycle: a nine-to-five, strike-the-clock drag that supposedly improves your life more than it ruins it. Better start seeking the beauty in the invisible, or become a chain-smoking heartless bastard. Read more >>
 [Daniel Dercksen] We all want to be Peter Parker. Yes, it would it be super to be the iconic "Spidey"; wear a vibrant and striking superhero outfit, shoot webs, scale skyscrapers, swing from here to eternity and save the world, but there's more to Peter Parker than just being The Amazing Spider-Man. Read more >>
More BizLounge news...
- Hobart Grove Centre appoints JNPR - more info
- Double account win for The PR Collective - more info
- Paddington Station PR wins several accounts - more info
- Net#work BBDO appoints new strategic planning director - more info
- Owenkessel appoints Sizwe Salimane as new GM - more info
- HMC Seswa appoints new senior account executive - more info
- New appointment at Mazole Holdings - more info
Featured jobs Are you the next Columinator? Columinate requires an online research panel manager. This will require you to manage, develop, launch activities and maintain our ever-growing online panel community Read more >> |
 My client is looking for a freelance senior packaging designer (Cape Town based) to work in studio Monday to Friday, full day. This could be quite a long stint - months. Read more >> |
My client requires the services of a Cape Town based finished artist with at least three years' experience in preparing packaging design for repro and processing artwork for print. Read more >> |
My client seeks senior art director who's had an award-winning and portfolio-building career working in large ATL agencies. Someone with a great passion to create good work. Read more >> |
Experienced mid - senior art director with creative know-how and hands-on ability. Technically able, with ability to lead a team, maintain creative standards, oversee workflow for two retail accounts. Read more >> |
 A successful media publishing house based in Cape Town CBD is looking for dynamic personalities to fill the positions of advertising sales executive to sell print and online advertorial space. Read more >> |
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Passionate about online media strategy, planning and buying?
Join a dynamic team of digital marketing enthusiasts. Read more >>brandalive, the brand relationship company, is looking for a young, vibrant, ambitious, talented and relationship-driven graphic designer to fit in with our energetic ethos and culture. Read more >>brandalive needs more hands on deck. Passionate about brands from strategy through implementation? Great with clients and relationship-building? Interested and interesting? We'd like to hear from you. Read more >>Effective Measure South Africa are seeking a country manager who is a dynamic, highly motivated individual with a passion for digital media to support the growth of our business. Read more >>ScentAir, global leader in 'scent marketing' is looking for a business development manager with B2B experience to join our dynamic team. Our clients include Zara, Westin Hotels and Jimmy Choo. Read more >>Executive creative director. If you have 10+ year's experience and an awards cupboard to match you may be the person to take this once-in-career opportunity. Read more >>A marketing and sales company selling long term insurance as a subsidiary of Hollard and accredited financial services provider. Read more >>Rocket Creative requires a dynamic operations and procurement administrator to join their creative team who is detail orientated, multi talented and who finds multitasking effortless. Read more >>We require a junior/graduate designer who's got some funky/creative ideas and wants to build a career designing magazines, brochures, flyers, etc. CVs to lisa@digitalpublcations.co.za Read more >>Our fast paced media and communications department is looking for a skilled/senior traffic/project coordinator to manage creative projects across departments and partnering companies. ruan.boezaart@farmsecure.co.za Read more >>Play a major role in the coordination of marketing activities for Backsberg Estate Cellars. Backsberg is a family-run wine farm based near Paarl. Application deadline Friday 20 July 12h00. Read more >>Scan Display's Durban office has an opportunity for a young, go-getter with high energy levels. Experience in the agency, exhibition and eventing environments will be advantageous. Read more >>Senior sales exec to join rapidly growing business selling apps for tablets (iPad, etc) and smartphones and digital flipbooks. Dynamic, motivated individuals required to keep up with customer demand. Read more >>Art director urgently needed for advertising agency in Cape Town. Read more >>Sample maker.
Experience in packaging and carton design.
Must be proficient in Cimpack and ArtiosCadwith a good knowledge of die-making and able to think laterally and work to deadlines. Read more >>Rocket Creative Design and Display seeks a driven junior sales coordinator to join our team to boost sales by assisting the team with existing clientele and growing new business development. Read more >>An exciting opportunity to sell space in B2B publications to the mining and construction sectors that circulate not only in South Africa but in other countries on the continent. Read more >>As our communications specialist, you will support the marketing of our brands by writing and proofreading copy in support of brand promotional objectives. Read more >>
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- Black and white photography Vega School of Brand Leadership - Cape Town, 16 July
- Marketing management Oakfields College - Pretoria, 16 July
- The Loeries Travelling Exhibition Concept Interactive - Gardens, Cape Town, 16 July
- It pays to be late - Gold Reef City Theme Park Gold Reef City Theme Park - Johannesburg, 16 July
- Free Forex trading workshops Knowledge to Action South Africa - Sandton, Bloemfontein and Durban, 16 July
- Adobe Flash Professional Keyline Graphics - Durban, 16 July
- Marketing know how Fine Women Business Network - Cape Town, 17 July
- Sony Hirsch's - Edenvale, 18 July
- Strategic facilities management 2012 Forefront Training & Business Solutions - Johannesburg, 18 July
- Craft your 67 minutes for Madiba Mandela Rhodes Place Hotel & Spa - Cape Town, 18 July
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