Metrics | Bizcommunity

Metrics | Bizcommunity

News

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 2 days

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 2 days

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 3 days

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 3 days

Source: Reuters.

Finance

South African central bank sees financial system staying resilient despite Iran war

Sfundo Parakozov and Colleen Goko 3 days

Source: Supplied. Nashil Chotoki, retail asset manager at Redefine.

Retail & Hospitality Property

Redefine delivers strong retail performance despite consumer headwinds

3 days

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 9 Jun 2026

SA is no longer an emerging loyalty market, it is a mature one

CRM

SA is no longer an emerging loyalty market, it is a mature one

Len Lubbe 9 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

Canon South Africa brings executive leadership closer to customers in the Western Cape

Technology

Canon South Africa brings executive leadership closer to customers in the Western Cape

Issued by Canon South Africa 9 Jun 2026

Source: Pexels.

Materials & Equipment

PPC's 'Awaken the Giant' strategy delivers step-change in financial performance

9 Jun 2026

AI is not the answer. Your operating model is the problem

Digital

AI is not the answer. Your operating model is the problem

Matthew Landon, Issued by Dentsu 9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

South African Men’s Health 101: Know your health numbers

Medical Aid

South African Men’s Health 101: Know your health numbers

Issued by Medshield 4 Jun 2026

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Marketing

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Issued by Cape Marketing Agency 4 Jun 2026

MTN: Supporting the ecosystem, not just the programme

CSI & Philanthropy

MTN: Supporting the ecosystem, not just the programme

Issued by Trialogue 3 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Why is toilet water the ESG priority no one talks about in commercial buildings?

Facilities & Property Management

Why is toilet water the ESG priority no one talks about in commercial buildings?

Zea Gove, Issued by Propelair SA 3 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

Source: Pexels.

Construction & Engineering

Africa’s builders get a resilience wake-up: 51% see higher value now

29 May 2026

Emira delivers 4.1% full-year income growth for shareholders

Markets & Investment

Emira delivers 4.1% full-year income growth for shareholders

Issued by Catchwords 29 May 2026

Kelly Fisher, Marketing and Communications Head at Injini

Early Childhood Development

Education crisis: We need to fix the root for the tree to thrive

Kelly Fisher 28 May 2026

Image source: drobotdean from

Youth Employment

New study reveals hidden 'relatability' bias blocking Black grads from jobs

28 May 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Wonga takes the highest accolade of the night at the 2026 Africa Tech Week Awards

Technology

Wonga takes the highest accolade of the night at the 2026 Africa Tech Week Awards

Issued by Topco Media 27 May 2026

South Africa must unlock agricultural productivity to fight food inflation

Agriculture

South Africa must unlock agricultural productivity to fight food inflation

Peter Setou 26 May 2026

Beyond command and control: Why the future of communication may need an African operating system

PR & Communications

Beyond command and control: Why the future of communication may need an African operating system

Issued by icandi CQ 26 May 2026

Takealot data reveals South Africa’s e-commerce habits

Retail

Takealot data reveals South Africa’s e-commerce habits

25 May 2026

Unlocking trust and attention: Media24 leads the way for advertisers

Advertising

Unlocking trust and attention: Media24 leads the way for advertisers

Issued by Media24 25 May 2026

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

PR & Communications

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

Issued by Ornico 25 May 2026

Think, prepare, respond: How finance leaders can help businesses navigate the Middle East crisis

Financial Services

Think, prepare, respond: How finance leaders can help businesses navigate the Middle East crisis

Tariro Mutizwa, Issued by AICPA & CIMA 22 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Last call for entries: Only 2 weeks left to enter the Nedbank Oliver Empowerment Awards 2026

Media

Last call for entries: Only 2 weeks left to enter the Nedbank Oliver Empowerment Awards 2026

Issued by Topco Media 22 May 2026

AI Newsfeed wins Global Recognition at 2026 Siinda Awards in Berlin

Digital

AI Newsfeed wins Global Recognition at 2026 Siinda Awards in Berlin

Issued by Location Bank 21 May 2026

PR & Communications

6 internal comms moves that turn culture into real results

Samantha Page 19 May 2026

Why SME funding is never one-size-fits-all

Funding

Why SME funding is never one-size-fits-all

Rowan de Klerk 18 May 2026

Image source: peopleimages12 –

Management & Leadership

People, not platforms: Why great strategies fail without team alignment

Frik van der Westhuizen 15 May 2026

Izak Petersen, CEO of Dipula Properties

Markets & Investment

Dipula’s half year distributable earnings up 20%

Issued by Catchwords 13 May 2026

ESG

Local brand, The Lab is redefining sustainability through fashion care

14 May 2026

AI visibility and AEO for B2B businesses

Artificial Intelligence

AI visibility and AEO for B2B businesses

Luke Marthinusen, Issued by MO Agency 14 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

PR & Communications

AI is making PR the main character again

Nicola Tarr 13 May 2026

Source: Pexels.

Construction & Engineering

CG Waste Data launches AI platform for construction waste management

12 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026