Metrics | Bizcommunity

Metrics | Bizcommunity

News

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

1 day

The BigQuery paradox: Why performance and cost efficiency are no longer enemies

Artificial Intelligence

The BigQuery paradox: Why performance and cost efficiency are no longer enemies

Gabriel (Stephan) Myburg, Issued by Offernet 1 day

$How fractional communications experts are changing the game$

PR & Communications

How fractional communications experts are changing the game

Laura Rapson 2 days

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 3 days

Marita de Vos, operations manager at Smartbuild, says immersive storytelling, such as AR, is revolutionising global exhibition spaces (Image source: © 123rf )

Exhibitions

Static exhibition spaces boring as interactive spaces resonate

Marita de Vos 3 days

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 3 days

Smart washroom solutions: Propelair’s IoT-driven facility management

Environment & Natural Resources

Smart washroom solutions: Propelair’s IoT-driven facility management

Issued by Propelair SA 1 Dec 2025

Source: Supplied. Nquthu Shopping Centre.

Property

Surpassing market forecasts, Fairvest marks a milestone with its 2025 performance

1 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Tshegofatso Lebethe is an account director at Tribeca Public Relations. Source: Supplied.

Artificial Intelligence

The heart of PR still beats human

Tshegofatso Lebethe 27 Nov 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

Festive chaos: How POS downtimes cost retailers millions every year

Sales

Festive chaos: How POS downtimes cost retailers millions every year

Fatima Khota 25 Nov 2025

Source: forwimuwi73 via

Agriculture

Sweet potential: SA raisin industry's rebound signals sustainable growth

Daneel Rossouw 24 Nov 2025

PR & Communications

Newsroom management to boost brand awareness and authentic SEO

Issued by TenacityPR 24 Nov 2025

Image credit: on

Medical Aid

The case for broader SDG thinking in private healthcare

Dr Katlego Mothudi 20 Nov 2025

New awards highlight top MICE social media performers in Africa

Tourism

New awards highlight top MICE social media performers in Africa

19 Nov 2025

VML’s Future Shopper Report 2025 reveals 3 crucial Black Friday trends

Trends

VML’s Future Shopper Report 2025 reveals 3 crucial Black Friday trends

19 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Direct Marketing

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Issued by Offernet 14 Nov 2025

It’s not just outputs but outcomes that matter

SMEs

It’s not just outputs but outcomes that matter

Daniel Hatfield, Issued by Edge Growth 13 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Marketing

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

Purpose pays: How young entrepreneurs can build businesses with impact

SMEs

Purpose pays: How young entrepreneurs can build businesses with impact

Jeremy Lang, Issued by Business Partners Limited 12 Nov 2025

Source: © 123rf The No-Nonsense Guide to Getting Cited by AI is a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants

Artificial Intelligence

How to stop being invisible to AI assistants

12 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

CRM, CX, UX

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

Issued by CEM Africa Summit 10 Nov 2025

Advertising

Netflix's ad-supported tier hits 190 million viewers

10 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Artificial Intelligence

From SEO to GEO: How brands can stay visible in the age of AI search

Leanne Levine 10 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Image source: Oleksandr Mudretsov –

Higher Education

University ranking systems are being rejected. African institutions should take note

Sioux McKenna 4 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Source: Supplied.

Property Development

Inclusion as a design principle: The future of urban living

Gerard Abrahamse 31 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Ioco delivers major turnaround with solid profit, cash recovery

Technology

Ioco delivers major turnaround with solid profit, cash recovery

29 Oct 2025

Professional customer service in the age of AI: Why humans remain the anchor

Artificial Intelligence

Professional customer service in the age of AI: Why humans remain the anchor

Dr Mariette Frazer, Issued by University of Johannesburg - Marketing Management 29 Oct 2025

Tembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

Technology

Tembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

Issued by Samsung 29 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

Digital

How to integrate online and offline for a seamless customer experience

Paula Hulley 27 Oct 2025

Value-driven brands are reshaping South Africa's retail landscape

Retailers

Value-driven brands are reshaping South Africa's retail landscape

24 Oct 2025

Magna Carta Reputation Management triumphs at the 2025 Prisms Awards

Prism Awards

Magna Carta Reputation Management triumphs at the 2025 Prisms Awards

Issued by TBWA 24 Oct 2025

Legislation & Regulation

The vital role of AI governance in shaping sustainable ESG practices

Prineil Padayachy, Sinalo Matubatuba, and Ilhaam Fredericks 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

OG Influencer revealed, shows up at Loeries and Most Awards

OOH

OG Influencer revealed, shows up at Loeries and Most Awards

21 Oct 2025