Marketing directors | Bizcommunity

Marketing directors | Bizcommunity

News

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Marketing & Media

Agency Scope China | Economic context the biggest challenge

18 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Spar centralises marketing with first-ever CMO appointment

Marketing

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

PR & Communications

Part 2: Scopen Spain PR Scope - AI as a transformative force

31 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Africa’s Big 7: Celebrating and elevating the food and beverage sector across the continent

Exhibitions & Events

Africa’s Big 7: Celebrating and elevating the food and beverage sector across the continent

15 Mar 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

Marketing

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Advertising

Scopen releases results of second Sustainability Report in Latin America

25 Nov 2022

2022 annual Township CX Report launches in June

Marketing

2022 annual Township CX Report launches in June

Issued by Rogerwilco 23 May 2022

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Marketing

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Warren Moss 6 Jan 2021

Image source: Gallo/Getty Images.

Youth Marketing

The 5 "S's" to understanding the youth mindset

Brad Stern 28 Feb 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Research

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image credit: Agence Olloweb on Unsplash.

Marketing

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa.

Marketing

Viacom MD a fellow of Nigeria's marketing institute

8 Aug 2019

Mike Archer, creative director, Adwork, Lagos, Nigeria.

Advertising

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Image credit: Lukas via

Research

Pudding needs proof

5 Feb 2018

The Rightfords - Gillian with father-in-law, Bob.

Advertising

Honouring Bob Rightford: 10 lessons for agencies and marketers

Gillian Rightford 24 Jan 2018

IAS business director Nikkie Munsie.

Marketing

Helping agencies understand 2018's marketing challenges

Leigh Andrews 16 Jan 2018

Focus on Employer Branding

#EmployerBranding: A strong employee brand creates healthy culture

Dave Nemeth 28 Aug 2017

Registration open for Car Digital Dealer Conference

Dealers

Registration open for Car Digital Dealer Conference

21 Jul 2017

Software

#WomensMonth: Brand Quantum software drives consistent brand experience

Ilse van den Berg 24 Aug 2017

Marketing

The end of the retainer era

Andre Fourie 3 Jul 2017

Marketing

A view of independent agencies in South Africa

César Vacchiano 4 Apr 2017

Image credit: iStock

Advertising

Is it wise for brands to insult black township consumers who are worth R100bn?

Bandile Ndzishe 12 Oct 2016

Marketers, set up your ad agency KPIs to exceed yours!

Marketing

Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

MasterClasses introduced at Loeries Creative Week Durban

Loeries Creative Week

MasterClasses introduced at Loeries Creative Week Durban

Issued by Loeries 15 Jun 2016

Local research into marketing communications industry gathers momentum

Research

Local research into marketing communications industry gathers momentum

25 May 2016

Masterclass on Embracing Marketing Return on Investment

Marketing

Masterclass on Embracing Marketing Return on Investment

25 May 2016

Reading between the lines

Branding

Reading between the lines

Beverley Klein 22 Feb 2016

With the current economic slowdown, could the R32 billion informal market offer brands opportunities for growth?

Retail

With the current economic slowdown, could the R32 billion informal market offer brands opportunities for growth?

Issued by Zanusi 29 Oct 2015

Review season for 2016 marketing

Marketing

Review season for 2016 marketing

28 Oct 2015

Marketing directors want authenticity from agencies

Marketing

Marketing directors want authenticity from agencies

14 Sep 2015

Youth marketers: Use these seven tips to boost marketing results

Youth Marketing

Youth marketers: Use these seven tips to boost marketing results

Antoinette Pombo 5 Sep 2015

Burger King's cheap shot

Marketing

Burger King's cheap shot

Erik de Jager & Cole Matthews 27 Aug 2015

Is "marketing" and other terminology creating a silo culture?

Marketing

Is "marketing" and other terminology creating a silo culture?

Dave Nemeth 28 May 2015

Marketing

It's 'battening the hatches and don't spend money' time again

Chris Moerdyk 28 Apr 2015