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Will SA's automotive industry overcome the digital trust barrier?
Jade Turner, Norman Mafuratidze 25 Nov 2024
Online car auction platform launched
4 May 2020
Car shoppers now turn to the internet and mobile devices to guide them in their purchasing decisions. They use search engines, online reviews and social media, and favour user-friendly experiences. This behaviour requires dealerships to adopt cutting-edge technologies and digital strategies to maintain their competitive advantage.
Thought leaders and top minds from the automotive and advertising industries will share their perspectives on how OEMs and dealerships can utilise major trends in the digitalisation of their operations to their advantage. Attendees will be taught how to sell and service more vehicles, more profitably by leading management and marketing experts. Keynotes presented by Innovation Group and much more.
• Dealer principals
• OEM marketing teams
• Internet sales managers
• General managers
• General sales managers
• Marketing directors
• E-commerce directors
• Social media managers
• CRM managers
• Pre-owned managers
• F&I managers
• Fixed operations managers
• Early-bird rate: R1,695 a person (incl. 14% VAT; payable before 1 August 2017)
• Late registration: R1,995 a person (incl. 14% VAT)
• Group discount (five or more delegates): R1,495 a person (incl. 14% VAT)
Register here.