Outdoor Measurement Council | Bizcommunity

Outdoor Measurement Council | Bizcommunity

News

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Tractor Outdoor partners with technology partner to offer 'truth metrics' to DOOH advertisers

OOH

Tractor Outdoor partners with technology partner to offer 'truth metrics' to DOOH advertisers

Issued by Tractor Outdoor 25 Mar 2022

Tractor Outdoor expands DOOH network with Cape Town roadside digital

OOH

Tractor Outdoor expands DOOH network with Cape Town roadside digital

Issued by Tractor Outdoor 15 Feb 2022

What's bigger than a billboard? Tractor Outdoor partners with Brutal Fruit to bring consumers' messages of celebration to life

Digital

What's bigger than a billboard? Tractor Outdoor partners with Brutal Fruit to bring consumers' messages of celebration to life

Issued by Tractor Outdoor 29 Oct 2021

#BizTrends2021: Maximising OOH's impact in South Africa

Trends

#BizTrends2021: Maximising OOH's impact in South Africa

Jacques du Preez 25 Aug 2021

Tractor Outdoor announces partnership with Hivestack in South Africa

OOH

Tractor Outdoor announces partnership with Hivestack in South Africa

Issued by Tractor Outdoor 19 Aug 2021

The future is DOOH: The renaissance of the OOH industry

OOH

The future is DOOH: The renaissance of the OOH industry

Lizelle Mc Connell and Remi du Preez, Issued by Tractor Outdoor 3 Aug 2021

The story of Khayelitsha's first premium wine label, set to shine post-pandemic

OOH

The story of Khayelitsha's first premium wine label, set to shine post-pandemic

Issued by Tractor Outdoor 29 Jun 2021

Tractor Outdoor launches new platform: "The future of OOH"

OOH

Tractor Outdoor launches new platform: "The future of OOH"

Issued by Tractor Outdoor 24 Jun 2021

Tractor Outdoor expands its Cape Town network with more RSD sites

OOH

Tractor Outdoor expands its Cape Town network with more RSD sites

Issued by Tractor Outdoor 10 Jun 2021

Growth on the agenda: Tractor expands DOOH network with Sasol partnership

OOH

Growth on the agenda: Tractor expands DOOH network with Sasol partnership

Issued by Tractor Outdoor 4 Jun 2021

Tractor Outdoor partners with Sunshine Cinema to increase access to African film in under-resourced communities

ESG

Tractor Outdoor partners with Sunshine Cinema to increase access to African film in under-resourced communities

Issued by Tractor Outdoor 6 May 2021

The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather

OOH

The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather

Issued by Tractor Outdoor 19 Apr 2021

Iconic Tractor site selected for global environmental project Converse City Forests

OOH

Iconic Tractor site selected for global environmental project Converse City Forests

Issued by Tractor Outdoor 23 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA

Digital

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA

Issued by Tractor Outdoor 1 Mar 2021

Market segmentation: people and places

Research

Market segmentation: people and places

Issued by Ebony+Ivory 29 Jan 2021

The post-Amps landscape: play it as it lies

Research

The post-Amps landscape: play it as it lies

Issued by Ebony+Ivory 20 Jan 2021

Image supplied by OMC.

OOH

OMC releases its latest Road data

23 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

OOH

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Issued by Tractor Outdoor 15 Oct 2020

Photo by fauxels from [[www.pexels.com Pexels.

OOH

Is data the only thing that will get you the deal?

Liz McConnell 31 Jul 2020

The Media Shop Johannesburg’s MD, Kgaugelo Maphai ©

OOH

SMME workshop opens up OOH possibilities

5 Sep 2017

Research

#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Juanita Pienaar 30 Aug 2017

#BizTrends2017: Digital Out of Home rejuvenates the market

Trends

#BizTrends2017: Digital Out of Home rejuvenates the market

Jacques du Preez 13 Jan 2017

Victoria Falls, Zimbabwe

OOH

OOH measurement across Africa explored at PAMRO

19 Jul 2016

OOH

Successfully measuring OOH with the OMC

Beverley Klein 25 May 2016

Corona billboard that won an award at the Obies this year.

OOH

What's driving the growth of OOH?

Terry Murphy 9 May 2016

OOH measurement currency should bring even more growth

OOH

OOH measurement currency should bring even more growth

Terry Murphy 29 Apr 2016

[OOH Focus] OOH measuring up

Focus on Out Of Home

[OOH Focus] OOH measuring up

Danette Breitenbach 1 Dec 2015