Let's be honest. At the beginning of our entrepreneurial journeys, the first few months, if not years, are just about making month-end...
Allon Raiz 19 Apr 2021
Undoubtedly, in today's competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition and be more appealing to potential employers. It's much easier to achieve this if you create a personal brand for yourself...
Lerato Songelwa 26 Nov 2020
The events industry, as with many others, has been thrown into a complete state of turmoil since the beginning of the year as a result of Covid-19...
Joshua Low 2 Jun 2020
One thing that has stood out, since the first reported case of Covid-19 in South Africa, is the clear distinction between brands that care about people and the brands that care only about short-term profits...
B2B marketing agency Demographica recently partnered with CSO+Partners, a premium strategic business consultancy that integrates three types of thinking - future thinking, behavioural planning and systems design - to help businesses succeed...
Juanita Pienaar 23 Oct 2019
New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...
Issued by Bizcommunity.com 2 Oct 2019
Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding...
Mathew Weiss 1 Sep 2017
In line with its vision statement of 'A sustainable National Park System Connecting Society', SANParks will open its 12th SA National Parks Week at Golden Gate Highlands National Park from...
Legal Aid Botswana has officially opened its Legal Aid Centre in Tsabong, the administrative centre of the Kgalagadi South District in Botswana...
Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..."
Farren Roper 31 Mar 2016
Vision, mission, purpose and values statements are key tools in the marketing arsenal, but the sad truth is that most marketing peeps can't actually explain the difference between the three...
Chemory Gunko 8 Mar 2016
South African National Parks (SANParks) in partnership with Total SA and in line with the SANParks vision statement of...
If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...
Rolf Akermann 3 Jun 2015
This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...
Tiffany Markman 5 Nov 2014
South African National Parks (SANParks) will be launching its 9th annual SA National Parks Week at Tsitsikamma in the Garden Route National Park from 8-12 September 2014. This is in line with its vision statement of 'Connecting to Society'.
Research has shown that the services of a chartered accountant can add value beyond mere bookkeeping to a small business.
PRETORIA: Agriculture has become central to the work of government to address the triple challenges of unemployment, poverty and inequality, said Agriculture Forestry and Fisheries Minister Tina Joemat-Pettersson.
SANParks will be launching its 8th annual SA National Parks Week at Mokala National Park from 9-13 September 2013. The concept was established in a bid to cultivate a sense of pride in South Africa's natural, cultural and historical heritage, protected by the national parks system.
wiGroup processed half a billion rands' worth of mobile transactions in the first five months of 2013, says CEO Bevan Ducasse. This is a critical mass, in a mobile transaction landscape that tends to be dominated by shooting stars that fade as quickly as they burst onto centre stage.
Everybody loves iconography. This is why deceptively simple images of pop culture like the I love NY t-shirt, the Rolling Stones tongue and Hello Kitty merchandise have succeeded in capturing the global imagination and launching multi-billion dollar consumer empires. Since Off the Shelf launched in 1997, we have been on the quest for the brave new vocabulary of Afropop iconography for ourselves and for clients.
Issued by Off the Shelf marketing 8 May 2013
Melissa Attree, a marketing and social media consultant and 2011 Best Social Media Marketer Bookmarks winner, will be speaking to PR-Net about how PR professionals can use social media to support brands.
At the 2012 Energy Efficiency Forum Awards, announced on 29 November 2012, Cape Town's V&A Waterfront continued to show strong leadership in energy efficiency and sustainable development and management with its win for Commercial Buildings.
To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
Banele Rewo 2 Nov 2012
It's been said that salespeople don't plan to fail, they simple fail to plan! How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, the single most common characteristic shared among all successful salespeople is the value they place on pre-appointment preparation, research, and planning.
John Boe 28 Nov 2011
Differentiation is key to positioning your brand above competitors and being a market leader. Cutting through all the marketing and advertising clutter to make a statement in the digital space may be easier said then done. Desiree Gullan, Creative Director of Gullan&Gullan has identified the top 8 traditional and social brand traits to help your brand be different.
Avusa Media's Sunday Times and The Times website has officially been replaced today, Monday, 14 September 2009, by Timeslive.co.za - the new repository for print and online content that plans to compete for breaking news as well. [video]
Issa Sikiti da Silva 14 Sep 2009
When I speak with people about brands and branding, I always bring up the point that a brand is not what you say it is, it's what ‘they' say it is. This prompts questions and controversy but brings me to the point that a brand is not a fancy corporate identity, it's not a snazzy logo... it's is a collection of stories, emotions and associations. With this in mind, I attended Martin Lindstrom's recent Buy-ology Symposium in Johannesburg.
Melissa Attree 16 Mar 2009
At the drop of a hat, companies espouse their vision/value statements. These company statements can be found in annual reports, in company literature such as brochures and, if one looks carefully there will be framed (slightly dusty) statements in the reception areas of head offices.
At Sithengi 2003 last week the Gauteng Film Office (GFO) made a major announcement to the industry about their most successful initiative to date, which will significantly and drastically change the face of South Africa's film industry.