Results for vision statement

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#20Lessons20Years: Lesson 15: The lazy vision statement
#20Lessons20Years: Lesson 15: The lazy vision statementArticle

Let's be honest. At the beginning of our entrepreneurial journeys, the first few months, if not years, are just about making month-end...

Allon Raiz 19 Apr 2021

Why building your personal brand can help you stand out in the job market
Why building your personal brand can help you stand out in the job marketArticle

Undoubtedly, in today's competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition and be more appealing to potential employers. It's much easier to achieve this if you create a personal brand for yourself...

Lerato Songelwa 26 Nov 2020

Mongezi Veti, executive head:sustainability, Exxaro
Towards a sustainable low-carbon futureArticle

The Covid-19 pandemic has taken us back to a time where the world didn't have poor air quality and greenhouse gases. As countries worldwide went into lockdown, a noticeable difference in our environment began to emerge.

Mongezi Veti 25 Jun 2020

Image credit: Pixabay via .
Can we really 'future proof' the events industry?Article

Plenty of articles have been published on the need to use this time to strategise and plan for the future. The main problem in this approach is that we are looking at it the wrong way round...

Joshua Low 2 Jun 2020

Image source:
Start with the beginning in mind. How do we 'future proof' the events industry?Article

The events industry, as with many others, has been thrown into a complete state of turmoil since the beginning of the year as a result of Covid-19...

Joshua Low 2 Jun 2020

Is this the best time ever to build brand love?
Is this the best time ever to build brand love?Article

One thing that has stood out, since the first reported case of Covid-19 in South Africa, is the clear distinction between brands that care about people and the brands that care only about short-term profits...

Jaco Lintvelt, Issued by Dentsu 5 May 2020

The CSO+P team, Werner Odendaal, Wynand Coetzer, and Beth Strauss. Image supplied.
CSO+Partners on Demographica partnership and creating business-led customer experience strategiesArticle

B2B marketing agency Demographica recently partnered with CSO+Partners, a premium strategic business consultancy that integrates three types of thinking - future thinking, behavioural planning and systems design - to help businesses succeed...

Juanita Pienaar 23 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz OfficeArticle

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Photo by Glenn Carstens-Peters on Unsplash.
Is it time to dump mission statements?Article

Quick: can you recite the mission statement of the organisation you work for? I didn't think so. Don't feel bad; you're in good company...

Robert Gentle 10 Jul 2019

Online personal branding: Establishing narrative
Online personal branding: Establishing narrativeArticle

Establishing your narrative is important because it becomes the lens that you view success through, it directs and guides almost all the decisions you make as you develop your personal brand...

Mike Saunders 29 Jan 2018

What does my future look like? Ask a branding agency
What does my future look like? Ask a branding agencyArticle

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding...

Mathew Weiss 1 Sep 2017

Pavel Špindler via  - Golden Gate Highlands National Park
SANParks announces dates for SA National Parks WeekArticle

In line with its vision statement of 'A sustainable National Park System Connecting Society', SANParks will open its 12th SA National Parks Week at Golden Gate Highlands National Park from...

19 Jul 2017

Legal Aid Botswana bringing justice to Kgalagadi South
Legal Aid Botswana bringing justice to Kgalagadi SouthArticle

Legal Aid Botswana has officially opened its Legal Aid Centre in Tsabong, the administrative centre of the Kgalagadi South District in Botswana...

18 Apr 2017

Marketers establishing their professional brand
Marketers establishing their professional brandArticle

Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..."

Farren Roper 31 Mar 2016

Chemory Gunko
Vision, mission & purpose... which one is which again?Article

Vision, mission, purpose and values statements are key tools in the marketing arsenal, but the sad truth is that most marketing peeps can't actually explain the difference between the three...

Chemory Gunko 8 Mar 2016

Sophie Baker
How to write a memorable mission statementArticle

All too often, company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired...

Sophie Baker 31 Aug 2015

Annual SA National Parks Week dates announced
Annual SA National Parks Week dates announcedArticle

South African National Parks (SANParks) in partnership with Total SA and in line with the SANParks vision statement of...

7 Aug 2015

Rolf Akermann
The ultimate sleeping pill! Vision and mission statements...Article

If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...

Rolf Akermann 3 Jun 2015

Building your dream business team
Building your dream business teamArticle

To understand the meaning and importance of a dream team, use this handy acronym: T.E.A.M. - Together Everyone Achieves More...

Harry Welby-Cooke 23 Mar 2015

Building your dream business team
Building your dream business teamArticle

To understand the meaning and importance of a dream team, use this handy acronym: T E A M - Together Everyone Achieves More...

Harry Welby-Cooke 17 Mar 2015

Tiffany Markman
Why missions and visions suck - and how to fix themArticle

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...

Tiffany Markman 5 Nov 2014

SANParks Week dates announced
SANParks Week dates announcedArticle

South African National Parks (SANParks) will be launching its 9th annual SA National Parks Week at Tsitsikamma in the Garden Route National Park from 8-12 September 2014. This is in line with its vision statement of 'Connecting to Society'.

9 Jul 2014

Independent accounting practices vital to achieving the NDP's SME goals
Independent accounting practices vital to achieving the NDP's SME goalsArticle

Research has shown that the services of a chartered accountant can add value beyond mere bookkeeping to a small business.

25 Mar 2014

Agriculture central to fighting poverty, unemployment
Agriculture central to fighting poverty, unemploymentArticle

PRETORIA: Agriculture has become central to the work of government to address the triple challenges of unemployment, poverty and inequality, said Agriculture Forestry and Fisheries Minister Tina Joemat-Pettersson.

28 Feb 2014

SANParks announces 2013 SA National Parks Week dates
SANParks announces 2013 SA National Parks Week datesArticle

SANParks will be launching its 8th annual SA National Parks Week at Mokala National Park from 9-13 September 2013. The concept was established in a bid to cultivate a sense of pride in South Africa's natural, cultural and historical heritage, protected by the national parks system.

24 Jul 2013

wiGroup entrenches itself into mobile paymentsArticle

wiGroup processed half a billion rands' worth of mobile transactions in the first five months of 2013, says CEO Bevan Ducasse. This is a critical mass, in a mobile transaction landscape that tends to be dominated by shooting stars that fade as quickly as they burst onto centre stage.

9 Jul 2013

Why is brand iconography so valuable?
Why is brand iconography so valuable?Article

Everybody loves iconography. This is why deceptively simple images of pop culture like the I love NY t-shirt, the Rolling Stones tongue and Hello Kitty merchandise have succeeded in capturing the global imagination and launching multi-billion dollar consumer empires. Since Off the Shelf launched in 1997, we have been on the quest for the brave new vocabulary of Afropop iconography for ourselves and for clients.

Issued by Off the Shelf marketing 8 May 2013

How PRO's can use social media to support brands
How PRO's can use social media to support brandsArticle

Melissa Attree, a marketing and social media consultant and 2011 Best Social Media Marketer Bookmarks winner, will be speaking to PR-Net about how PR professionals can use social media to support brands.

30 Apr 2013

V&A Waterfront adds to awards for energy efficiency
V&A Waterfront adds to awards for energy efficiencyArticle

At the 2012 Energy Efficiency Forum Awards, announced on 29 November 2012, Cape Town's V&A Waterfront continued to show strong leadership in energy efficiency and sustainable development and management with its win for Commercial Buildings.

3 Dec 2012

Banele Rewo
Five SA brands Charles Darwin would have lovedArticle

To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

Banele Rewo 2 Nov 2012

John Boe
Be Prepared!Article

It's been said that salespeople don't plan to fail, they simple fail to plan! How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, the single most common characteristic shared among all successful salespeople is the value they place on pre-appointment preparation, research, and planning.

John Boe 28 Nov 2011

Great brands differentiate. What are you doing to be different?
Great brands differentiate. What are you doing to be different?Article

Differentiation is key to positioning your brand above competitors and being a market leader. Cutting through all the marketing and advertising clutter to make a statement in the digital space may be easier said then done. Desiree Gullan, Creative Director of Gullan&Gullan has identified the top 8 traditional and social brand traits to help your brand be different.

Desirée Gullan, Issued by G&G Digital 23 Mar 2011

New Sunday Times, Times site goes live
New Sunday Times, Times site goes liveArticle

Avusa Media's Sunday Times and The Times website has officially been replaced today, Monday, 14 September 2009, by Timeslive.co.za - the new repository for print and online content that plans to compete for breaking news as well. [video]

Issa Sikiti da Silva 14 Sep 2009

Can you see the light? Is branding a religion?
Can you see the light? Is branding a religion?Article

When I speak with people about brands and branding, I always bring up the point that a brand is not what you say it is, it's what ‘they' say it is. This prompts questions and controversy but brings me to the point that a brand is not a fancy corporate identity, it's not a snazzy logo... it's is a collection of stories, emotions and associations. With this in mind, I attended Martin Lindstrom's recent Buy-ology Symposium in Johannesburg.

Melissa Attree 16 Mar 2009

Company Vision Statements - Walking the talk?Article

At the drop of a hat, companies espouse their vision/value statements. These company statements can be found in annual reports, in company literature such as brochures and, if one looks carefully there will be framed (slightly dusty) statements in the reception areas of head offices.

Henry Barenblatt, Issued by Kantar 21 Oct 2004

The Gauteng Film Office strikes gold with huge overseas film deal into SAArticle

At Sithengi 2003 last week the Gauteng Film Office (GFO) made a major announcement to the industry about their most successful initiative to date, which will significantly and drastically change the face of South Africa's film industry.

Issued by Cutting Edge 25 Nov 2003

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