Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
WPP Digital has secured a majority stake in Acceleration, a marketing technology services and solutions company. According to Jacques van Niekerk, Acceleration CEO: "The strategic management of digital technologies is integral to the future of marketing as a discipline and any company's competitive advantage" and he reckons WPP Digital's investment in Acceleration confirms this new reality. Read the article here.