Kriyen Ponnan

Broadcast Media Professional, CAPM and MBA Graduate
Location:Johannesburg, South Africa
Skype:kriyenp

Profile

Broadcast Media professional with a demonstrated history of working in the entertainment industry. Skilled in B2B and B2C Marketing, PR, Event Management, Television Programming and Scheduling, Traffic Management, Television Broadcast and On-Air Marketing. Strong professional with a BADA from The University of the Witwatersrand, Master of Business Administration (M.B.A.) in Media and Entertainment from Whistling Woods International and CAPM from the Project Management Institute.

Current employment

Broadcast Manager
Ubongo - https://www.ubongo.org/
Present - Johannesburg
Managing the broadcast of the Ubongo content on Television, StreamingPlatforms and Radio. Licensing content to distributors and broadcasters. Managing expectations from broadcasters. Ensuring delivery of content to the relevant parties. Tracking broadcast and reach. Managing expectations from broadcasters. Collecting, organizing, analyzing viewership numbers from broadcasters, distributors and streaming platforms and sharing them with the wider team. Reaching out to prospective new countries and markets. Scheduling content for the broadcasters. Assisting in Broadcast Marketing. Reviewing and negotiating contracts. Keeping track of contractual obligations. Meeting with partners and stakeholders. Fixing systems and processes. Organizing launches with all teams involved at Ubongo. Attending conferences. Pitching for grant opportunities. Keeping track of grants and co-productions. Assisting the dubbing teams when needed. Managing expectations internally and externally. Assisting with the setting up of the South African office. Performing the duty of the South African Public Officer. Member of the COVID-19 task team. Head of the Ubongo Ethics Committee. Secured multiple partnerships with various educational organisations, launched Ubongo content on over forty Television broadcasters in 40 countries around Africa in multiple local languages, partnering with multiple global distribution partners and launching the content on over 12 Video on Demand platforms.

Experience

On-Air Coordinator
Kwese
1 Jun 2017 - 1 Dec 2018 - Johannesburg
Handling relationships between the platform and third party channels, Managing the creation of promos for On-Air as well as liaising with mediaoperations to ensure content comes on to the screen. Maintaining relationships with the Digital and Social media teams toensure content can go online. Providing content to different countries for launch. (i.e. Ghana,Zimbabwe, Lesotho, Rwanda, Nigeria, Zambia and Kenya) Ensuring that the marketing department gets the correct content. Creating Briefs for 3rd party promos for On-Air and Digital. Sourcing highlights and footage. Tracking all On-Air assets. Facilitating the approval process for 3rd party content. Assisting the Production Team and Creative Team when required. Liaising with third parties to meet with their marketing objectives. Facilitating approvals from 3rd party channels. Assisting marketing with collaterals from 3rd party channels. Brainstorming marketing campaign ideas. Facilitating requests from Kwese to 3rd party channels Uploading content On Air. Monitoring On Air operations. Maintaining relationships with the Digital and Marketing team. Responsible for over 50 international 3rd party channels Promo valuations when requested. Part of the team responsible for launching Kwese FIFA (Football WorldCup Channel 2018). Part of the team responsible for the launch Kwese iflix (app basedviewing product)t Promo valuations when requested. Part of the team responsible for launching Kwese FIFA (Football WorldCup Channel 2018). Part of the team responsible for the launch Kwese iflix (app basedviewing product) Worked on 40 on-air campaigns whilst at Kwese

Skills

Broadcast, Television, Project Management, Marketing and Business Manage

Qualification

BADA
Year completed:2013
Education level:Degree
Final year subjects:Television Production
Screenwriting
Drama and Film
Institution:University of the Witwatersrand
Location:Johannesburg, South Africa
 
MBA
Year completed:2016
Education level:Masters
Final year subjects:Creative Advertising and AD Account Planning
Campaign Planning
Strategic Management
Change and Knowledge Management
Business Research Methods
Sound Production and Music Industry Management
Censorship, Ethics and Media Law
Managing Interpersonal Effectiveness
Research Thesis
Digital Environment
Integrated Marketing Communication
Institution:Whistling Woods International
Location:Mumbai, India
 
Short Course
Year completed:2018
Education level:Certificate
Final year subjects:Applied Digital Marketing
Institution:University of the Witwatersrand
Location:Johannesburg, South Africa
 
Short Course
Year completed:2020
Education level:Certificate
Final year subjects:Project Management Foundations
Institution:University of Cape Town
Location:Cape Town, South Africa
 
CAPM
Year completed:2020
Education level:Certificate
Final year subjects:Certified Associate in Project Management
Institution:Project Management Institute
Location:South Africa
 
BADA
Year completed:2013
Education level:Degree
Final year subjects:Television Production
Screenwriting
Drama and Film
Institution:University of the Witwatersrand
Location:Johannesburg, South Africa
 
MBA
Year completed:2016
Education level:Masters
Final year subjects:Creative Advertising and AD Account Planning
Campaign Planning
Strategic Management
Change and Knowledge Management
Business Research Methods
Sound Production and Music Industry Management
Censorship, Ethics and Media Law
Managing Interpersonal Effectiveness
Research Thesis
Digital Environment
Integrated Marketing Communication
Institution:Whistling Woods International
Location:Mumbai, South Africa
 
Short Course
Year completed:2018
Education level:Certificate
Final year subjects:Applied Digital Marketing
Institution:University of the Witwatersrand
Location:Johannesburg, South Africa
 
Short Course
Year completed:2020
Education level:Certificate
Final year subjects:Project Management Foundations
Institution:University of Cape Town
Location:Cape Town, South Africa
 
CAPM
Year completed:2020
Education level:Certificate
Final year subjects:Certified Associate in Project Management
Institution:Project Management Institute
Location:South Africa
 
Let's do Biz