In a article with the title 'Broad Sensory Branding' published in the Journal of Product and Brand Management (http://dx.doi.org/10.1108/10610420510592554) Martin Lindstrom reviews data that have emerged from an extensive study into the relationship between the five senses and brands.
He writes: Advertising is not what it used to be. It is time to rethink the entire process.
Make SENSE with your brand.
In a article with the title 'Broad Sensory Branding' published in the Journal of Product and Brand Management (http://dx.doi.org/10.1108/10610420510592554) Martin Lindstrom reviews data that have emerged from an extensive study into the relationship between the five senses and brands.
He writes: Advertising is not what it used to be. It is time to rethink the entire process.
Make SENSE with your brand.