What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Trade Route Mall, the young, four year old mall, has recently appointed Leandra Naicker as the new marketing manager. She has being employed to implement the marketing strategy as designed by the marketing company Purple Plumm.
She will be focusing on promotions and events and will try and attract as many new comers to the mall.