Liam Cundill joins Razor Sharp Films as in-house director

The industry will know Liam as the director of the new concept Panarottis adverts now being broadcast on TV, shot for JWT, as well as the epic and majestic "Chronicles of Narnia" fantasy type commercial for Spur Steakranches, through Y&R.

Liam has been in the film industry since 1985 where he started as a runner on the tv series the Mantis Project. He then moved over to working as an actor, doing over 20 feature films, five tv series and many other projects before returning behind the camera in 1990 swiftly became one of the countries top ADs.

In 2001 he joined Gems Productions on the island of Mauritius as their in house director and directed over 20 commercials for the French market over the following two years.

In 2003 he returned to Cape Town as a freelance director and has been working ever since with numerous production companies doing local and award-winning Africa commercials for brands such as Virgin Active, MTN, Lucozade, Panadol and Triumph.