What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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The Heart Foundation has a new Heart Mark Marketing Manager
Heather Hiscox has joined the Heart Foundation as the Marketing Manager for the Heart Mark.
The Heart Mark is a guideline and incentive for shoppers to instantly identify healthy products on the shelf. These products are low in cholesterol, low in saturated fat, low in salt, low in added sugar (where applicable) and high in fibre (where applicable). The Heart Mark logo confirms stringent nutritional standards and independent testing by a reputable laboratory.
