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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Vertiv names Vicente Chiralt vice president of marketing for Europe, Middle East and Africa
Vicente Chiralt has been appointed vice president of marketing for Vertiv's EMEA (Europe, Middle East, and Africa) region. Chiralt has been with the company for four years. His previous responsibilities included executing demand generation, channel development and brand awareness programmes in the region.
