Trevor Ormerod appointed Strategic Advertising Executive for Primedia Group

Trevor Ormerod has been appointed Strategic Advertising Executive, to be the custodian of all top-level strategic advertising relationships on behalf of the Primedia Group of companies.

In this role and in addition to his Divisional responsibilities, Ormerod’s main objectives will be to strengthen relationships with, and provide group solutions to, Primedia’s key advertising clients, in line with their respective strategies, and further leveraging new opportunities across the group.

Says Ormerod: “The time is finally right for Primedia to offer its key advertisers an authoritative point of contact that overlays all Primedia’s media brands. Following a number of recent successes we have already had with some of SA’s biggest advertisers, we are confident that more of our key clients will welcome one point of contact to introduce to them to the full range of media opportunities and solutions that are unique to the Primedia Group.”

According to Kuben Pillay, CEO of Primedia’s Adco companies, “Trevor is known and respected throughout South Africa’s advertising and marketing circles, making him the ideal man for this challenging new portfolio. He is also very knowledgeable about the Primedia Group and has excellent internal working relationships.”

Ormerod remains Divisional CEO for Primedia’s Cinema and Print division, which includes CineMARK, PRIMEDIA @ HOME and Primedia Publishing. Alleviating Ormerod’s operational responsibilities, Elmarie Pretorius – who was previously Managing Director of Primedia Publishing, has been appointed Managing Director of CineMARK, whilst Jacques Breytenbach has been appointed Acting Managing Director at Primedia Publishing. Appointed in June last year, Thabiso Buku remains Managing Director of PRIMEDIA @ HOME.