Two new appointments at ORD

Laraine Kriel has been appointed studio manager at ORD. Laraine returns from a two-year stint at Ogilvy, after spending eight years at ORD at beginning of her career. Laraine "loves making people work" and brings a high level of energy and experience into the studio every morning.

J.P. Le Roux has been appointed creative director of ORD. He is forcing evolutions hand at ORD and he's doing so with a fundamental shift in the company's work ethos. J.P has been in the industry for 12 years, the last six being spent at FCB Impact (with the last three as deputy creative head). His thoughts for the future - “Corduroys are making a comeback, watch this space.”