MARKETING & MEDIA PowerPoint needs more power[Tiffany Markman] Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you. | |
MARKETING & MEDIA Facebook's EdgeRank algorithm changes: How it works and why it's a good thing[Craig Steyn] Marketers and businesses have long been using Facebook to promote their products and services, but... | |
LEGAL National Consumer Commission's bark is louder than its bite[Megan Badenhorst] Looking back to March 2011, the media were positively giddy with excitement about the Consumer Protection Act, No. 68 of 2008 (CPA) and the whip cracking that was to be done by the National Consumer Commission on behalf of consumers who felt hard done by after poor treatment from goods suppliers or service providers. | |
RETAIL Starbucks creates addict's customer experience trifecta[Julian Diaz] Starbucks continues to trail blaze the customer experience in order to tighten its competitive advantage with another industry first: wireless charging mats for mobile phones, so customers can charge their phones for free while enjoying a hot cup of java. | |
MARKETING & MEDIA DigiChat with Andrea: Programmatic Digital Media Buying[Andrea Mitchell] It is predicted that Programmatic Media Buying will soon replace all traditional ways of media planning and buying - not just for digital, but for all media channels. | |
MARKETING & MEDIA Latest internet trends[Louise Burgers] As we know, the dizzying speed of change on the interwebs has led to fundamental changes in commerce, communication and the consumption of information and entertainment content. | |
LIFESTYLE & ENTERTAINMENT Cirque de la Symphonie back in SA[Eugene Yiga] Following its sold-out debut in Johannesburg and Cape Town last year, Cirque de la Symphonie returns to South Africa with performances in Cape Town this weekend and Johannesburg next week. | |
LIFESTYLE & ENTERTAINMENT Bay Harbour Market: For every type and taste bud[Ilse Burger] As tempting as sleeping in on a rainy Saturday morning may be, don't let this Mother City and her weather moods make you miss out on a weekend at Bay Harbour Market which, I believe, is one of the best markets Cape Town has to offer. | |
TOURISM, TRAVEL & HOSPITALITY [10 Things I Love About...] Slacking off...[Brian Berkman] Slack packing, or hiking with someone else transporting your gear and checking into accommodation along the way is gaining popularity with folk who love the great outdoors but not enough to sleep under it. | |
MARKETING & MEDIA Am I being ripped off? Freelancing for a profit[Marion Scher] For me one of the hardest parts of any freelance business dealing is coming up with a price for my work... | |
MARKETING & MEDIA Do or die: The advantages of moving first[Sid Peimer] In the early days of the automobile industry, engineers agreed that the steam engine was far more efficient than the petrol engine... | |
MARKETING & MEDIA PR sites have lost up to 60% visibility on Google: How to adapt[Nicolas Pompigne-Mognard] Numerous articles have been published, primarily in the US, about how Google's recent major algorithm update affects the press release distribution industry and ultimately global public relations. | |
IT & TELECOMMUNICATIONS Rugged computers are more than just "hard shells"[Jerker Hellström] Even professional users of rugged laptops, tablets and smartphones are sometimes unsure of what defines a "rugged computer" and how the various tests to validate ruggedness are carried out. A truly rugged computer is so much more than just a normal computer wrapped in a tough outer case. | |
MARKETING & MEDIA Marketers: Professional mackers - part 2[Sanele Mgaga] It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom. | |
MARKETING & MEDIA Is web design in Cape Town better than web design in Johannesburg?[Graeme Wilson] Most stereotypes are absolute hogwash. Some, however, are born from some small seed of truth. | |
LIFESTYLE & ENTERTAINMENT The British are coming[Eugene Yiga] Oliver Baines, founder of the British classical-pop group Blake, chats about their upcoming South African tour. | |
MARKETING & MEDIA Is creating co-dependent business ecosystems the new competitive advantage?[Thomas Oosthuizen] When you buy a Nespresso coffee machine, you do not buy a coffee machine. You buy into a system of consumer benefits. Or what I would call an "ecosystem "of related offers. | |
TOURISM, TRAVEL & HOSPITALITY Go Gondwana[Brian Berkman] If you're used to staying at top-end private game lodges in Kruger's Sabi Sands and paying upwards of R8,000 a night you might be disappointed with Gondwana - a fynbos and big-five reserve in Mossel Bay, in the Cape. | |
MARKETING & MEDIA The future of digital marketing is integrated. Learn to embrace it[Tess Sulaman] Not too long ago, I came across the concept of quantum entanglement, which if you like is a kind of romance at a particle level, which translates into lifelong attachment by particles. |