ID metamorphosis for branding, design agency

Limbik's mascot.

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Stellenbosch-based branding and design agency ID Advertising this week rebranded to Limbik Responding Creative. The name is derived from the limbic system - a set of structures in the brain that controls emotion, motivation and behaviour. “We create designs and develop communications to enjoy, inspire and stimulate positive responses,” says Limbik co-founder Cobus Kok. “The new name brings with it a renewed balance of strategy (logic) and creativity (magic) to produce value-adding work.” For more, go to www.limbik.co.za.