Flying under new colours

The re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. After successfully being in business for a decade, it became evident that giving the company a new fresh look would boost its brand. Says Chris Briers, Naturelink Aviation CEO, "We're a dynamic corporate company but our enthusiasm for aviation, flying and our aircraft encourages a fun and informal element. First and foremost we're passionate about what we do and our new brand identity reflects this."